Jason Kunesh gave a talk at the 2008 IDEA Conference about design context clues and how context informs both physical and digital experiences. He discussed how context shapes our design practice and culture. Kunesh also talked about his career journey working on projects for various clients and how he sees information architects and designers as "bricoleurs" who put existing things together in new ways to address problems. He emphasized balancing innovation and potential in design with establishing common languages that are intuitive and learnable.