This document discusses influenceability estimation in social networks. It describes the independent cascade model of influence diffusion, where each node has an independent probability of influencing its neighbors. The problem is to estimate the expected number of nodes reachable from a given seed node. The document presents the naive Monte Carlo (NMC) approach, which samples possible graphs and averages the number of reachable nodes over the samples. While NMC provides an unbiased estimator, it has high variance. The document aims to reduce the variance to improve estimation accuracy.