Jivity featured on Smart Techie
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Jivity is a Bangalore-based company that specializes in brand engagement solutions. It helps companies strengthen brand loyalty and reduce employee attrition by managing customized gift and merchandise programs. Jivity analyzes each client's brand and develops targeted engagement campaigns. It offers a wide variety of products through multiple fulfillment channels, including an online store. Jivity's data-driven approach helps clients improve branding and retain customers and employees.
Jivity featured on Smart Techie
- 1. ` 25 only Guru Talk: Nilesh Gupta, iPrimitus Consultancy Services VC Talk: Nandini Hirianniah, Morpheus Venture Partners Most Promising Cool Products EMPOWERING TECHNOLOGY LEADERS OF TOMORROW August 2011 thesmarttechie.com 10 Most Promising Creating WOW the Mukund Mohan, CEO Experience
- 2. cover H story uman psyche is very strange and unpredictable. A simple gesture like a small gift on their birthday from the com- pany can go a long way and Creating make an employee feel very happy the and valued. Similarly an unexpected souvenir for New Year can at times make people feel overwhelmed with joy and make them feel appreciated by their company. Small acts like these can make the employees feel that they are an integral part of the company and that their company cares about them. Can this be taken forward to in- crease brand loyalty? Will this help in reducing the attrition rate? The answer is yes! But how can a company with hundreds or even thousands of em- ployees and very large number of cus- tomers keep a track of all this? Well, ExperienceBy Hari Anil they can let Jivity handle it for them. Bangalore based Jivity specializes in providing brand engagement solu- tions for companies and educational institutions. Companies are desper- ately trying to retain their customers by employing devices like advertising, social media, public relations and Mukund Mohan, CEO more, but falling short of this goal many a times. Higher salary packages and other benefits are often offered, but employee attrition still remains as a major challenge. When all these means are failing, what is it that a company can do to increase their brand loyalty still remains as the big- ger question! Jivity is trying to answer by employing its merchandising capa- bilities to actively engage the employ- ees, customers and partners of their customers. “We let the companies un- derstand what part of their brand peo- ple like and appropriately run their brand merchandize, thus helping them to improve brand loyalty,” says Mukund Mohan, CEO, Jivity. The Smart Techie |22| August 2011 The Smart Techie |23| August 2011
- 3. tion, and boasts over 50 happy cus- range of products to choose from as major player in this fast growing mar- tomers. These customers include the well,” says Mohan. The company ket. As long as the company’s focal Customers and employees can giants like Dell, Mahindra Satyam, In- flaunts with more than 100 top notch point remains their customers and they directly access the online brand store dian School of Business, TATA Tele- brands and about 20,000 unique prod- keep on improvising and innovating, services, Franklin Templeton, ucts in 200 different categories. It part- the future looks very bright for it, the to look at merchandize offered, get Mindtree, Oakridge International School and more. These are all sectors ners with a lot of these companies to make itself capable of getting the cus- future can have nothing in store for it than a hockey stick growth. status on their rewards, and to pursue with so many differences, companies tomized products on a regular basis. The Man Behind the Scene redemption options. are poles apart, but one thing they all This wide variety itself makes Jivity have in common is the people. The stand out in the crowd and that is also Mukund Mohan, the founder and CEO Jivity Team people are all the same, the same ges- a reason why it was able to attract so of the company, has a reputation of tures make them happy and appreci- many customers in such a short period. building successful companies. He has Modus Operandi tomers provide this to their employees particular campaigns work, and so on. ated, and this is why Jivity’s model As if customized products from so far successfully found and sold four The company starts by identifying the at reasonable prices. At this point, the We put all these together and handle works irrespective of the sector. Levi’s, Reebok, Fastrack, HCL, entrepreneurial ventures including the brand placement of its clients. Under- company is preparing for the Inde- this over to our clients. This also helps What is so special with Jivity that Nokia, IFB, Titan, Apple, and the likes social media marketing company, standing is the key; understanding pendence Day campaign, in the month us with customizing the products,” is attracting all these big shots to it? are not enough, Jivity makes it a habit where a company is standing in terms of September they will be putting to- says Mohan. Using this methodology the company smoothly and cost effec- How is it different from its competi- tion? “To help our clients have maxi- to hatch new and new ingenious ways to create and retain that WOW experi- The Indian brand merchandizing is a Rs. 500 crore market, growing at of brand value, loyalty and engage- gether a Rakhi related campaign, after ment, and then figuring out what can that Ganesh Chadurthi, and this goes tively manages to get the branding mum control in brand merchandising, ence among the employees and cus- be done to improve it. Jivity puts a lot on. Thus helping the employees get good quality festival products at very done for its clients. The 75 people strong team is de- we give them the option of online brand store, retail brand store, a brand tomers of its clients. Among these are discounts. For example, an employee a very rapid pace. Jivity is leveraging this opportunity by operating across of efforts into this, and this helps them in successfully taking the next step. affordable rates at the apt time. ployed in sales, marketing, customer store on wheels, and brand vending of Dell walks into Café Coffee Day or Pharma, Financial Services, Based on the result of the first stage, Jivity Rewards is a hosted software services, fulfillment, delivery and en- machines. No one else has such wide Lifestyle and gets a discount of some the company devices the plan and solution that the company provides to gineering to give its customers very variety of options,” says Mohan. This percentage since they are an employee strategy to take the branding further. It its customers to help them administer and manage the program. The cus- balanced and complete services. is also a differentiation factor for the company. Keeping the customers and of that company. This is sure to make them feel WOW. With such campaigns Technology and Education sectors then goes towards merchandize selec- tion and innovation. With its in-house tomers and employees can directly, The Clients employees of their customers happy and promotions they make sure that designers Jivity custom designs mer- from the client’s website, access the Multinational organizations spend mil- and satisfied is the whole motto of Jiv- their end customers stay happy. BuzzGain. His has made it a routine to chandize for its customers. As a result online brand store to look at merchan- lions every year in the process of hir- ity. “Jivity have provided us from time The company understands the follow the technology, entrepreneurial of this approach the products that dize offered, get status on their re- ing, not to mention all the time and to time, various innovative gift items need of the day and manages to bring and business circles closely and is a come to the table are very specifically wards, and to pursue redemption other resources they put into this. Then at competitive prices, shorter lead products accordingly. For example, regular blogger on these. personalized products which fit the options. Since the portal is seamlessly they spend several more millions on times and pro-actively provided gift- now the necessity of healthy food Before venturing into the entrepre- customer’s image. For example, one of integrated into the client’s intranet site, training these hired employees. Even ing solutions to suit our budget and in- habits is becoming popular among the neurial scenery he has successfully its customers is a trucking company it is only visible to their employees. though not so much, the small compa- dustry,” says one of its customers, people and they are changing their steered leadership teams at HP, Invois, and Jivity built a miniature of the But there are many who are not happy nies are also spending a good percent Infotech. food habits accordingly, and now the Ariba Technologies and Cisco Sys- client’s truck with their emblem and buying online, who wants the touch of their revenue in this. After that they The company constantly comes up company has started offering organic tems. He was also on the board of all the other details. “One of our cus- and feel of what they are buying, for are fighting and struggling through at- with new and new products, both stan- food materials like daal, rice and more iConclude (acquired by HP), Seman- tomers, wanted to put together a green such people the company has on- trition. All the measures they are tak- dard and customized products to keep to meet this demand. They also offer tic Defense and Kinetic Brains. Mohan campaign and so we put together a premise retail brand stores, Store-on- ing to challenge the attrition, does not their clients engaged. On top of this their end customers biking tours, is known for his innovative ideas, abil- whole bunch of eco friendly products Wheels, a temporary retail brand store seem to have much of an effect. It is in they analyze the data that they gener- trekking, or similar packages to keep ity to build, manage and leads teams that they could give to their employ- like a mobile-store, and brand vending this scenario that Jivity came with ate and improvise them accordingly. them even more engaged. to success, and this quality is reflected ees and customers along with the other machines. their much simpler, effective, and cost This keeps them on the edge at any throughout his career. products that they have,” says Mohan. From Jivity the brand profession- efficient brand merchandizing model point of time and this is another rea- A peek into the future His experience in the sales and Jivity works out a monthly en- als can obtain results and analytics on to engage the employees. son why the big companies stick to “We intend to increase our number of marketing sector made him see the op- gagement campaign for each of their top selling products, categories that are The Indian brand merchandizing them. customers by several fold and we want portunity in the space in India. He customers. In the month of any partic- selling frequently and new product of- market is a Rs. 500 crore market to be known as a company that creates thought about how a more effective ular festival the prices of anything and ferings, analyze the response of the which is growing at a very rapid pace. The WOW experience the WOW experience among the em- medium than advertising can be made, everything associated to that festival employees and customers of its clients The opportunity present in this market “The whole point is to reinforce the ployees of our clients and create a lot how companies can be made into go sky high. This is another target area and give feedback to the client. “We is huge. To leverage this opportunity brand perception among the employ- of shareholder value,” says a highly strong magnets that keep on attracting for the company, they will bring prod- gather a lot of information like, what the company is presently operating in ees and the customers. We do that by enthusiastic Mohan about what he their employees and customers, this ucts that are relevant to that particular the employees like, what they don’t four different sectors, Pharma, Finan- specifically custom creating products wants to do in the future. The com- thought finally led to the conceptual- festival to their stores and let its cus- like, when their birthdays are, when a cial Services, Technology and Educa- for them, and we have a very wide pany is suiting itself up to become a ization of Jivity. The Smart Techie |24| August 2011 The Smart Techie |25| August 2011