Joe goodepg twitterpresent
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Joe Goode Performance Group used Twitter to connect more personally with their audience and provide insights into their company. Their goals were to engage both fans and organizations important to their marketing plan. They tweeted content including photos and mentions of marketing partners during press discussions. Over time their follower count grew and the new followers were more active and influential. The biggest success was audiences responding well to the artistic director's tweets sharing insights and observations.
Joe goodepg twitterpresent
- 1. Joe Goode Performance Groupdoes Twitter.@joegoodegroup
- 2. Objectives, audience, plan integrationMore personal presence w/ audience, more insight into company.Intended for balance of fans + actual (orgs, friends, and colleagues).Non-journalistic coverage, social interaction for marketing plan, tangible benefits for marketing partners.
- 4. Tactics: tools, contentTweetDeck/Twitpic on phones/computer.Twubble.com for more people to follow. Found & followed marketing partners, critics, other orgs.Taught, had artistic director tweet. Set up lists.Asked dancers for possible material.Mentioned marketing partners & colleagues during press mention about us all.Tweet-versed w/ a dancer’s personal acct.Mentioned Twitter presence on Facebook.
- 5. Integration: this is always on in the background
- 6. Results176 followers as of 6/9 (137 in April; 693 Facebook fans).New followers are more active, influential.“outgrew” Twubble;Socialmention ineffective.Dancers/AD not that interested in Twitter.Neither are our dance audiences.Daily maintenance challenging but necessary.
- 7. What we’d do differentlyFollow feeds better.Begin experiment in slower time of year.Involve more of the company earlier.
- 8. The big ah-ha!Our followers- orgs and individuals- respond well to our AD’s insights & observations.Teaching the AD to use TwitterOrganizing (paring down) feeds into lists the end.