Joel Warady: Leveraging Mobile in an Analog Life
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This document discusses how mobile technology is changing consumer behavior and the importance of a digital-first strategy for marketing. Some key points: - Mobile devices are increasingly how consumers research and purchase products, with over 50% using smartphones for shopping-related activities. - Social media and user-generated content have become highly influential sources of information for consumers, with over 90% trusting recommendations from others. - To be effective, companies need to focus on digital and mobile platforms, engage consumers through content and communities, and disrupt traditional marketing approaches. - The rise of tablets and mobile is transforming how consumers interact and share information, requiring marketers to rethink their entire strategies with a digital and social-first mind
Joel Warady: Leveraging Mobile in an Analog Life
- 1. Mobile Marketing Path to Purchase Leveraging Mobile to Facilitate Our Analog Lives May 6, 2015
- 2. Joel Warady Chief Sales & Marketing Officer @enjoylifecmo joelwarady
- 3. You’ve Heard A Lot About Gluten Free 3
- 4. A Much Larger Opportunity Celiac & Gluten Intolerants 25 Million Other Food Allergy Sufferers 75 Million Consumers Source: American College of Gastroenterology, October 2011; Elucidare, January 2011
- 5. Source: National Digestive Diseases Information, March 2012; HealthCare Zone 03/12; National Foundation for Celiac Awareness, 2011; FoodAllergy.org ; American Academy of Pediatrics, 2011 90% of all allergies Gluten Free + “Free-From” Means…
- 6. Free From Consumers Take Loyalty to New Level • Consumers have limited options • If they like something, they buy a lot Consumer Devotion
- 7. Enjoy Life Foods is the trustmark and lovemark of choice
- 8. Our Consumer Face to Face & Experiential Engagement Content Loyalty Print and Digital Advertising Digital Path to Purchase Social Consumer Centric Strategy
- 9. You’ve heard about the 2nd screen or the 3rd screen
- 10. One-Screen-World Philosophy Solutions for the screen they happen to have in front of them at that time Connecting
- 11. Stop worrying about what YOU should do in the digital space…
- 12. We are ignoring the shopper’s path to purchase and path to new product selection If we don’t take a digital-first posture…
- 13. Who Do Customers Trust? 25% of search results of the world’s top 20 brands are links to user generated content 75% of consumers don’t believe companies tell the truth in advertising
- 14. Over 90% of all consumer decisions are due to a positive recommendation from someone they trust -Dr. Walter Carl Who Do Customers Trust?
- 15. How about 3 more sets of stats?
- 16. Social CPG 81% of consumers receive advice on a product purchase through social media 77% of online shoppers use reviews to make a purchase decision 44% of companies use crowdsourcing to get new ideas.
- 17. “It’s not about eyeballs and ears, but hearts and minds.” – Jeffrey Hayzlett (Kodak)
- 23. Engaged Consumers Will Share Likes
- 27. Own a Position
- 28. Twitter Voice
- 32. Growing Social Engagement Facebook 256,242 Likes Twitter 26,300 Followers Pinterest 3502 Followers Newsletter Subscribers 65,000+ Opt-in Instagram 8083 Followers
- 33. 55% of shoppers use their smartphones for shopping 41% of shoppers desire mobile ads that provide location based offers 52% of women use smartphones to share photos of what they purchase Nuance Digital Marketing Study October 2013 Impact of Mobile on Shopping
- 34. All About Mobile
- 35. All About Mobile
- 36. Develop Quick & Easy Content
- 37. Publish to Your Platform
- 38. 38
- 40. 40
- 42. Encourage Them to Connect
- 44. Why We Engage
- 45. 92% of word of mouth… happens offline.
- 46. 46
- 47. Connect With Them Where They Shop
- 48. Connect With Them Where They Shop
- 49. Connect With Them Where They Shop
- 50. Connect With Them Where They Shop
- 51. Connect With Them Where They Shop
- 52. Connect With Them Where They Shop
- 55. Disruptors in the Market
- 56. Disruptors
- 57. Disruptors
- 58. Disruptors
- 59. Disruptors
- 60. Disruptors
- 61. Take a Stand
- 62. How People Shop
- 63. How People Shop
- 64. How People Shop
- 65. How People Shop
- 66. Content is King
- 68. Transparency
- 69. Transparency
- 70. Transparency
- 71. Transparency
- 72. Find the Best
- 73. Find the Best
- 74. Find the Best
- 75. Find the Best
- 76. Find the Best
- 77. Focus on Mobile
- 78. Focus on Mobile
- 79. Focus on Mobile
- 80. Focus on Mobile
- 81. Focus on Mobile
- 82. Focus on Mobile
- 83. Focus on Mobile
- 84. New Partners
- 85. New Partners
- 90. Results of ELF Strategy 41% 2012 40% 2013 41% 2014
- 96. Mobile Solutions
- 98. Be Afraid
- 99. Be Very Afraid
- 100. Disruption Continues
- 101. Disruption Continues
- 102. Stop thinking like a marketer and advertiser and start thinking like a publisher and socializer
- 103. The Way We Share Has Changed
- 104. The Change Continues 240 million tablets sold in the US in 2014 NPD Display Search – Jan. 2015
- 105. The Change Continues
- 106. The Change Continues
- 107. Social and Digital…not just another channel but a transformational force that requires marketers to rethink their entire marketing strategy Ad Age
- 108. Thank you! enjoylifefoods joelwarady jwarady@enjoylifefoods.com@enjoylifecmo