Creating Memorable Experiences for Clients with AR and VR
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The document discusses the use of augmented reality (AR) and virtual reality (VR) in creating engaging experiences for attendees at Morningstar's conference. It highlights the success of AR and VR implementations, including app downloads and user interactions that enhanced attendee engagement with sponsors and conference activities. The market potential for AR and VR indicates significant growth opportunities across various industries.
Creating Memorable Experiences for Clients with AR and VR
- 1. ©2018 Morningstar. All Rights Reserved. Leslie Marshall Head of Experiential Marketing Morningstar Inc. Creating Memorable Experiences for Clients with Augmented Reality (AR) & Virtual Reality (VR)
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- 4. 4 Today’s Mobile Mindset There are more mobile devices on the planet than TVs. Source: Jupiter
- 5. 5 Today’s Mobile Mindset 91% of all U.S. citizens have their mobile device within reach 24/7. Source: Morgan Stanley
- 6. 6 Today’s Mobile Mindset There were 197 BILLION mobile app downloads in 2017. Source: Statista
- 7. 7 The market for mobile AR is projected to be $108 Billion by 2021 Source: Digi-Capital
- 8. What is Augmented Reality? Augmented Reality (AR), adds graphics, sounds, and touch feedback into our natural world to create an enhanced user experience.
- 9. 9 AR@MIC Goals ▪ Provide attendees with opportunities to connect with Morningstar people and products ▪ Feature Morningstar data in an interactive format ▪ Deliver a new, fun experience for #MICUS attendees ▪ Increase interest and traffic for sponsors
- 10. 10 AR@MIC – How It Worked ▪ Download from app store ▪ Prominent placement as a home screen icon within main conference app ▪ Deep link between main conference app & AR@MIC app created by Mesmerize (project developer)
- 11. 11 AR@MIC Results 565 downloads 36% of Main #MICUS App Downloads
- 12. 12 AR@MIC – Features ▪Discover ▪Nearby ▪Sponsors ▪3D Floor Plan
- 13. 13 AR@MIC – Nearby Attendees scanned QR codes on signs in the exhibit hall After scanning the QR code, attendees could see all events happening nearby throughout the day Results = 193 Interactions
- 14. 14 AR@MIC – 3D Floorplan ▪ Attendees could plan their conference experience and get oriented with the conference space Results = 361 Interactions
- 15. 15 AR@MIC – Sponsors ▪ Signs with QR codes provided to sponsors ▪ Attendees scanned the sign to find out more about the company, featuring Morningstar Data 250 Sponsor Interactions
- 16. 16 AR@MIC – Discoveries Tokens were placed in the exhibit hall Morningstar employees had tokens on their badges 1,304 Discoveries
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- 19. 19 AR Connections = Real Prizes
- 20. 20 Virtual Reality at #MICUS
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- 22. 22 The market for VR is projected to be $26.8 Billion by 2022. Source: Zion Market Research
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- 25. #TheInvestorSuccessProject After taking part in the VR experience, attendees were encouraged to move on to the Behavioural Science area of the conference to learn more about our Investor Success Project
- 26. VR at #MICUS Results • 408 sessions • Henry session was the most popular (69.8%); Wife (15.7%); Retiree (14.7%) • Attendees spent 25 hours in virtual reality • Average: 3:48 seconds per session
- 28. 28 Add value Deliver information Create memorable experiences Drive action Make connections with attendees Augmented Reality and Virtual Reality – New Ways to Connect
- 29. 29 ▪ Smartphone is no longer just for calls, but a consumer platform ▪ Application across a variety of industries from fashion and retail to healthcare and finance ▪ Untethered AR and VR devices – Magic Leap, Oculus GO ▪ Lower Pricing = Greater Adoption and Accessibility Trends Driving Adoption and Growth of AR and VR
- 30. ©2018 Morningstar. All Rights Reserved.