THE RAINBOW COLLAPSE DATE   July 15, 2008 TIME   5:37 PM LOCATION   Liseberg Park, Gothenburg Sweden
North entrance South entrance Attendance: 25.000 (Day attendance: 36.000 Gothia Cup entries: 14.000)
36 passengers Rescue Operation: Police Dept. Rescue squad  Liseberg Alarm chain Rescue plan/Crisis plan 3 seriously injured 33 ”minor” injuries
 
SEQUENCE 5:37   Collapse 5:40   Area roped off 6:10   All 36 passengers taken care  of / brought to hospital 5:40   First media on site … Immediate police investigation
” TOP STORY” Major tourist attraction Affected a lot of people on/off site Kids involved ” Could have been a lot worse” Holidays – peak season – news drought Gothia Cup – focus on Gothenburg Side stories
PHASE 1 Total focus on  rescue operation  –  AND NOTHING ELSE!
PHASE 2 MEDIA Be there! Be available! Confirm the accident - verify number of injured /casualties Do not speculate Show compassion Don´t lose your temper – you´ll be provoked ” Buy time” Accept criticism  Don´t ever lie Don´t forget internal information Press conference?
CRISIS MANAGEMENT GROUP Make it small to secure information control One (or two) spokesperson(s)  Administrative support Be proactive towards all involved e.g. injured, relatives, friends, personnel, media Try to regain the initiative!
Media The public
Chats, communities, blogs, YouTube, mobiles, cameras…  Media The public
Incidents / accidents will happen Prepare for the worst thinkable scenario Stories develop beyond control You will face unforeseen situations

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  • 1.  
  • 2. THE RAINBOW COLLAPSE DATE July 15, 2008 TIME 5:37 PM LOCATION Liseberg Park, Gothenburg Sweden
  • 3. North entrance South entrance Attendance: 25.000 (Day attendance: 36.000 Gothia Cup entries: 14.000)
  • 4. 36 passengers Rescue Operation: Police Dept. Rescue squad Liseberg Alarm chain Rescue plan/Crisis plan 3 seriously injured 33 ”minor” injuries
  • 5.  
  • 6. SEQUENCE 5:37 Collapse 5:40 Area roped off 6:10 All 36 passengers taken care of / brought to hospital 5:40 First media on site … Immediate police investigation
  • 7. ” TOP STORY” Major tourist attraction Affected a lot of people on/off site Kids involved ” Could have been a lot worse” Holidays – peak season – news drought Gothia Cup – focus on Gothenburg Side stories
  • 8. PHASE 1 Total focus on rescue operation – AND NOTHING ELSE!
  • 9. PHASE 2 MEDIA Be there! Be available! Confirm the accident - verify number of injured /casualties Do not speculate Show compassion Don´t lose your temper – you´ll be provoked ” Buy time” Accept criticism Don´t ever lie Don´t forget internal information Press conference?
  • 10. CRISIS MANAGEMENT GROUP Make it small to secure information control One (or two) spokesperson(s) Administrative support Be proactive towards all involved e.g. injured, relatives, friends, personnel, media Try to regain the initiative!
  • 12. Chats, communities, blogs, YouTube, mobiles, cameras… Media The public
  • 13. Incidents / accidents will happen Prepare for the worst thinkable scenario Stories develop beyond control You will face unforeseen situations