Incident Management: … When The Going Gets Tough … All Speakers
 
THE RAINBOW COLLAPSE DATE   July 15, 2008 TIME   5:37 PM LOCATION   Liseberg Park, Gothenburg Sweden
North entrance South entrance Attendance: 25.000 (Day attendance: 36.000 Gothia Cup entries: 14.000)
36 passengers Rescue Operation: Police Dept. Rescue squad  Liseberg Alarm chain Rescue plan/Crisis plan 3 seriously injured 33 ”minor” injuries
 
SEQUENCE 5:37   Collapse 5:40   Area roped off 6:10   All 36 passengers taken care  of / brought to hospital 5:40   First media on site … Immediate police investigation
” TOP STORY” Major tourist attraction Affected a lot of people on/off site Kids involved ” Could have been a lot worse” Holidays – peak season – news drought Gothia Cup – focus on Gothenburg Side stories
PHASE 1 Total focus on  rescue operation  –  AND NOTHING ELSE!
PHASE 2 MEDIA Be there! Be available! Confirm the accident - verify number of injured /casualties Do not speculate Show compassion Don´t lose your temper – you´ll be provoked ” Buy time” Accept criticism  Don´t ever lie Don´t forget internal information Press conference?
CRISIS MANAGEMENT GROUP Make it small to secure information control One (or two) spokesperson(s)  Administrative support Be proactive towards all involved e.g. injured, relatives, friends, personnel, media Try to regain the initiative!
Media The public
Chats, communities, blogs, YouTube, mobiles, cameras…  Media The public
Incidents / accidents will happen Prepare for the worst thinkable scenario Stories develop beyond control You will face unforeseen situations
 
Incident Management When the going gets tough… Paul Chatelot Disneyland Resort Paris/Prevention, Safety & Environment Director SNELAC/Vice-President
How to deal with incident as it happens in your facility Context   When an event occurs in a Park, it generates a sudden raise in activity for:   emergency response, police investigating and judicial system,  customers or close relatives concerns and enquiries, media  enquiries. Risks The company and its leaders very quickly become unable to manage simultaneously all these constraints. The Company undergoes the crisis. It impacts its efficiency to manage the event, its consequences and the business continuity plan. Overall recommendation To be in a position not to undergo the crisis but to manage it. The occurrence of such event remains weak, nevertheless a crisis is brewing. Let’s imagine the worst… 2/5
In general, the handling of the crisis is threefold: 1. Emergency response -  Train and lead  the staff to the conduct of the business emergency plan, to reflex actions. - Share with public services the scripts of emergency exercises situations. - Be able to manage the disaster but also the rest of the park activities. Have managerial staff  available. 2. Business continuity Plan Be in capacity to manage: - demands related to the investigation, - contacts with families impacted, - the company brand image/protect the trade, -media requests. 3. Disaster recovery Plan Depending on the cause, event responsibilities, it is necessary to focus on: - new prevention measures,  - enhancing credibility towards public services and customers, - the brand image, -  managing the compensations issue for victims and eligible party in terms of insurance. How to deal with incident as it happens at your facility 3/5
How to deal with media inquiries when the incident happens at another facility than yours Context The media look for detailed information or for sensational. When they have not found the information from the Company affected by the disaster, they look for it through experts or professionals. Objectives Protect the trade. Risks Information delivered to Media could backfire on: - the company affected by the disaster, - the brand image. 4/5
How to deal with media inquiries when the incident happens at another facility than yours Recommendations A  crisis is about to begin… -  Prepare the Q&A with the union representing the business, with experts. - Define some key speakers able  to discuss with the media. - Have technical experts capable to present technical information on the design of rides,  standards, measures of prevention. - Remain on the look out, do not comment what happens to other Companies. - Avoid to comment the event, the reasons of the accident. - Avoid all comments enhancing the Company, …”in our place, it would not occur”… - Direct  the media towards professional organizations, unions. 5/5
 
CRISIS MANAGEMENT EAS MUNICH, SEPTEMBER 30th
 
We have procedures for… Operational management Corporate management Crisis communication How to bring the crisis to an end
Procedures are essential and have to be understood and practiced by the crisis management team Formalize Inform Train
BUT…  WHEN IT HAPPENS….
I - On the site… « Normal life » must continue : take care of other people on the site (staff, visitors) Manage the crisis Know who is doing what ? Communicate
Key points You have between 20 minutes to 2 hours to be prepared and operational for communication You will have to manage huge pressure and differing emotions If you need 4 take 8
II - On the Corporate level… Even if it concerns only one site, organize a back up team Always think of the impact on the whole Group Set up external communication (contact with press and media) Be ready to take over
Key points You have between 2 to 4 hours to be operational Work under pressure but stay cool Organize a strategic team
III - Communication Try to learn as many facts as you can :   . technical   . human   . contact with customers Who is the spokesman ? Who do we have to contact ? Who do we have to inform : in the Company, outside, officials ?
Key points You have between 2 to 4 hours to be operational High pressure from the press Truth  Facts  No comment
It’s a  Tsunami….
Inescapable problems… « You should do…  »,« Why haven’t you done… » People who have nothing to do with the crisis but still have an opinion Our human environment The unexpected
What we need to keep in mind (part of a long list) Always be ready : procedures, training, contacts Have close relationships with relevant people (media/press, officials) Strength in numbers : be numerous In a crisis, everything goes faster… How to end the crisis
Who could be involved     Authorities     State Prosecutor    Police     Hospitals Fire brigade and    Anti-poison centres emergency services     Victims and families    Associations    Media  (agencies, written press local and national, radio and TV)    Elected representatives: Local (Mayor,…) Regional National    Contractors    Tour-operators     Local networks    Laboratories / experts    Insurance    Lawyers IAAPA National Parks Association    Supervisors, staff     Corporate Trade unions      Other sites Crisis unit
If it happens at a site unconnected to you… Keep in mind that it always has an impact on the whole business Try to understand how to react if a similar crisis occurs on your site (learn from experience) Be as informed as you can If you don’t know, don’t make any comment ! Suggest the media/press get in touch with your National Association

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Allspeakers300908

  • 1. Incident Management: … When The Going Gets Tough … All Speakers
  • 2.  
  • 3. THE RAINBOW COLLAPSE DATE July 15, 2008 TIME 5:37 PM LOCATION Liseberg Park, Gothenburg Sweden
  • 4. North entrance South entrance Attendance: 25.000 (Day attendance: 36.000 Gothia Cup entries: 14.000)
  • 5. 36 passengers Rescue Operation: Police Dept. Rescue squad Liseberg Alarm chain Rescue plan/Crisis plan 3 seriously injured 33 ”minor” injuries
  • 6.  
  • 7. SEQUENCE 5:37 Collapse 5:40 Area roped off 6:10 All 36 passengers taken care of / brought to hospital 5:40 First media on site … Immediate police investigation
  • 8. ” TOP STORY” Major tourist attraction Affected a lot of people on/off site Kids involved ” Could have been a lot worse” Holidays – peak season – news drought Gothia Cup – focus on Gothenburg Side stories
  • 9. PHASE 1 Total focus on rescue operation – AND NOTHING ELSE!
  • 10. PHASE 2 MEDIA Be there! Be available! Confirm the accident - verify number of injured /casualties Do not speculate Show compassion Don´t lose your temper – you´ll be provoked ” Buy time” Accept criticism Don´t ever lie Don´t forget internal information Press conference?
  • 11. CRISIS MANAGEMENT GROUP Make it small to secure information control One (or two) spokesperson(s) Administrative support Be proactive towards all involved e.g. injured, relatives, friends, personnel, media Try to regain the initiative!
  • 13. Chats, communities, blogs, YouTube, mobiles, cameras… Media The public
  • 14. Incidents / accidents will happen Prepare for the worst thinkable scenario Stories develop beyond control You will face unforeseen situations
  • 15.  
  • 16. Incident Management When the going gets tough… Paul Chatelot Disneyland Resort Paris/Prevention, Safety & Environment Director SNELAC/Vice-President
  • 17. How to deal with incident as it happens in your facility Context When an event occurs in a Park, it generates a sudden raise in activity for: emergency response, police investigating and judicial system, customers or close relatives concerns and enquiries, media enquiries. Risks The company and its leaders very quickly become unable to manage simultaneously all these constraints. The Company undergoes the crisis. It impacts its efficiency to manage the event, its consequences and the business continuity plan. Overall recommendation To be in a position not to undergo the crisis but to manage it. The occurrence of such event remains weak, nevertheless a crisis is brewing. Let’s imagine the worst… 2/5
  • 18. In general, the handling of the crisis is threefold: 1. Emergency response - Train and lead the staff to the conduct of the business emergency plan, to reflex actions. - Share with public services the scripts of emergency exercises situations. - Be able to manage the disaster but also the rest of the park activities. Have managerial staff available. 2. Business continuity Plan Be in capacity to manage: - demands related to the investigation, - contacts with families impacted, - the company brand image/protect the trade, -media requests. 3. Disaster recovery Plan Depending on the cause, event responsibilities, it is necessary to focus on: - new prevention measures, - enhancing credibility towards public services and customers, - the brand image, - managing the compensations issue for victims and eligible party in terms of insurance. How to deal with incident as it happens at your facility 3/5
  • 19. How to deal with media inquiries when the incident happens at another facility than yours Context The media look for detailed information or for sensational. When they have not found the information from the Company affected by the disaster, they look for it through experts or professionals. Objectives Protect the trade. Risks Information delivered to Media could backfire on: - the company affected by the disaster, - the brand image. 4/5
  • 20. How to deal with media inquiries when the incident happens at another facility than yours Recommendations A crisis is about to begin… - Prepare the Q&A with the union representing the business, with experts. - Define some key speakers able to discuss with the media. - Have technical experts capable to present technical information on the design of rides, standards, measures of prevention. - Remain on the look out, do not comment what happens to other Companies. - Avoid to comment the event, the reasons of the accident. - Avoid all comments enhancing the Company, …”in our place, it would not occur”… - Direct the media towards professional organizations, unions. 5/5
  • 21.  
  • 22. CRISIS MANAGEMENT EAS MUNICH, SEPTEMBER 30th
  • 23.  
  • 24. We have procedures for… Operational management Corporate management Crisis communication How to bring the crisis to an end
  • 25. Procedures are essential and have to be understood and practiced by the crisis management team Formalize Inform Train
  • 26. BUT… WHEN IT HAPPENS….
  • 27. I - On the site… « Normal life » must continue : take care of other people on the site (staff, visitors) Manage the crisis Know who is doing what ? Communicate
  • 28. Key points You have between 20 minutes to 2 hours to be prepared and operational for communication You will have to manage huge pressure and differing emotions If you need 4 take 8
  • 29. II - On the Corporate level… Even if it concerns only one site, organize a back up team Always think of the impact on the whole Group Set up external communication (contact with press and media) Be ready to take over
  • 30. Key points You have between 2 to 4 hours to be operational Work under pressure but stay cool Organize a strategic team
  • 31. III - Communication Try to learn as many facts as you can : . technical . human . contact with customers Who is the spokesman ? Who do we have to contact ? Who do we have to inform : in the Company, outside, officials ?
  • 32. Key points You have between 2 to 4 hours to be operational High pressure from the press Truth Facts No comment
  • 33. It’s a Tsunami….
  • 34. Inescapable problems… « You should do…  »,« Why haven’t you done… » People who have nothing to do with the crisis but still have an opinion Our human environment The unexpected
  • 35. What we need to keep in mind (part of a long list) Always be ready : procedures, training, contacts Have close relationships with relevant people (media/press, officials) Strength in numbers : be numerous In a crisis, everything goes faster… How to end the crisis
  • 36. Who could be involved  Authorities  State Prosecutor  Police  Hospitals Fire brigade and  Anti-poison centres emergency services  Victims and families  Associations  Media (agencies, written press local and national, radio and TV)  Elected representatives: Local (Mayor,…) Regional National  Contractors  Tour-operators  Local networks  Laboratories / experts  Insurance  Lawyers IAAPA National Parks Association  Supervisors, staff  Corporate Trade unions  Other sites Crisis unit
  • 37. If it happens at a site unconnected to you… Keep in mind that it always has an impact on the whole business Try to understand how to react if a similar crisis occurs on your site (learn from experience) Be as informed as you can If you don’t know, don’t make any comment ! Suggest the media/press get in touch with your National Association