Crisis Communication Planning And Management Powerpoint Presentation Slides
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This document outlines a comprehensive crisis communication and management plan for a company, detailing the various types of crises, the establishment of a crisis management team, and the protocols for communication during emergencies. It emphasizes the safety of lives and property and provides templates and guidelines for managing public communication, media responses, and internal communication. Additionally, it includes planning for risk assessment, key messaging, and resources required for effective crisis management.
Crisis Communication Planning And Management Powerpoint Presentation Slides
- 2. Table of Contents 2 02. Purpose & Objectives 03. Types & Levels of Crisis 04. Identify Crisis Management Team 05. Identify Spokesperson 06. Crisis Directory 07. List of Emergency Personnel & Local Officials 09. Crisis Inventory 10. Crisis Communication Control Centre- Equipment & Supplies 01. Introduction 08. Risk Assessment 18. Crisis Management Steps 13. Key Messages 12. Communication Plan for Notifying Publics 11. List of Key Publics & Key Media 19. Evaluation Form 17. Crisis Action Plan- Summary 14. Press Release 16. Crisis Communication Policy 15. Social Media Responses
- 3. Introduction 3 Establish the key purpose of your company’s Crisis Management Plan and the person responsible for handling any crisis or disaster. This document encapsulates the crisis management and communications plan of <company name> The document establishes the key actions to be followed while responding to any emergency as well as the procedure for recovery management The key priority of the company while handling any emergency/crisis/disaster is the safety of lives, property, community, and environment The <designation> has the main responsibility for effectively managing any crisis that might break out This slide is 100% editable. Adapt it to your needs and capture your audience’s attention.
- 4. Purpose & Objectives 4 Outline the key objectives of your Crisis Plan to ensure that they are met while dealing with any kind of crisis. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Safeguard human life and well-being Preserve the natural environment Minimize losses to property and other resources of the company Communicate information about crisis to the internal and external public Provide media reliable information to avoid rumors and backlash Provide all support to the affected and the community for dealing with crisis
- 5. Types & Levels of Crisis 5 Identify whether the crisis is limited or a major crisis. Natural Disaster › Earthquakes › Tsunamis › Volcanic eruptions › Tornadoes and hurricanes › Floods › Landslides › Storms › Droughts Technological Crisis › Software failures › Industrial accidents › Oil spills › Text here › Text here › Text here › Text here Confrontation Crisis › Boycotts › Sit-ins › Blockade › Text here › Text here › Text here › Text here Crisis of Malevolence › Product tampering › Kidnapping › Malicious rumors › Cybercrime › Text here › Text here › Text here Workplace Violence › Violence on organization grounds › Text here › Text here › Text here › Text here Rumors › False information about organization or its products › Text here › Text here › Text here › Text here This slide is 100% editable. Adapt it to your needs and capture your audience’s attention.
- 6. Name Director of Public Affairs › 7 years experience with company › Successfully averted <crisis name> in the past › Strong leadership skills and analytical mindset Name Director of Media Communication › 15 years experience in media management › Previous experience as Public Relations Officer in <company name> › Text Here Name Director of Operations › Improved profit margins by 10% and reduced quality defect losses by 13% › Led Lean manufacturing initiatives reducing labor costs by 21% › Text Here Identify Crisis Management Team (1/2) 6 The crisis management team should comprise of representatives from multiple departments. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention.
- 7. Identify Crisis Management Team (2/2) 7 Here is another template for crisis management team if the team size is bigger. Name Designation Name Designation Name Designation Name Designation Name Designation Name Designation Name Designation Name Designation Typical Team Composition › Facility Management › Legal Department › Risk Management › Information Technology › Human Resources › Financial Services › Real Estate Management › Corporate Security › Public Relations/Communications This slide is 100% editable. Adapt it to your needs and capture your audience’s attention.
- 8. Identify Spokesperson 8 When a crisis occurs, only the spokesperson is authorized to reveal information. This should be known to all employees in the organization. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Name Designation This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Key Message 2 This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Key Message 1 This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Key Message 3 Key Messages to be shared by Spokesperson
- 9. Crisis Directory- Contact Chart in Event of Crisis 9 Create the crisis communication team directory containing their phone numbers and email addresses for reaching them during crisis situations. Name Title Team Role Phone Email Garel Mouis VP of Comm. & Corp, strategy Team Leader N/A Abc@gmail.Com Michael Gross Dir. of Comm. & Public Relations Asst. Team Leader N/A Abc@gmail.Com Nancy Watson VP of Risk 2nd ASST. Team Leader N/A Abc@gmail.Com Karen Smith Operations Manager Control Center Coordinator (310) 468-3279 Abc@gmail.Com George Lomber Public Affairs Manager Social Media & Press Relations (310) 468-2170 Abc@gmail.Com This slide is 100% editable. Adapt it to your needs and capture your audience’s attention.
- 10. List of Emergency Personnel & Local Officials 10 Prepare contact details of emergency contacts and authorities to quickly seek help. Organization Name Phone Email Plano, TX Police Dept. Gregory Rushin, Chief of Police (972) 424-5678 N/A Plano, TX Fire Dept. Sam Grief, Fire Chief (972) 941-7159 N/A Texas Sales Police Public Affair Officer (512) 450-1814 N/A National Highway Traffic Safety Administration Texas Division Public Affair Officer (512) 416-3175 N/A U.S. Senator Ted Cruz N/A N/A U.S. Senator John Cornyn N/A N/A U.S. Representative Plano, TX (3rd District) Sam Johnson N/A N/A This slide is 100% editable. Adapt it to your needs and capture your audience’s attention.
- 11. Risk Assessment (1/2) 11 Each of the crisis should be rated on the "Likelihood" of the event occurring and the potential "Impact" it can have on the organization. Total score= Likelihood x Impact. Put them on the risk matrix to analyze priority concerns. Risk Likelihood Impact Total Score Risk 1 3 5 15 Risk 2 2 4 8 Risk 3 1 5 5 Risk 4 3 4 12 Risk 5 4 5 20 Risk 6 2 2 4 Risk 7 1 1 1 Impact Likelihood 0 5 10 20 15 30 0 5 10 15 20 25 Risk 1 Risk 5 Risk 4 Risk 2 Risk 3 Risk 7 Risk 6 Potential Crisis This slide is 100% editable. Adapt it to your needs and capture your audience’s attention.
- 12. Risk Assessment (2/2) 12 Here is another template to map the low-level, medium-level and high-level risks. Risk Factor Here Risk Factor Here Risk Factor Here Risk Factor Here Product Failure Risk Factor Here Risk Factor Here 0 1 2 3 4 5 0 1 2 3 4 5 Impact Probability This slide is 100% editable. Adapt it to your needs and capture your audience’s attention.
- 13. Crisis Inventory- Ranking Based on Potential Occurrence 13 Be prepared for any crisis beforehand by anticipating the likelihood of occurrence of any adverse situation. Impossible Nearly Impossible Remote Possibility Possible Probable Highly Probable › Earthquake › Bankruptcy › Text Here › Text Here › Text Here › Staff Boycott › Structural Failure › Text Here › Text Here › Fire in The Building › Text Here › Text Here › Text Here › Text Here › Text Here › Text Here › Text Here › Text Here › Power Outage › Sexual Harassment › Wi-fi Stops Working › Team Conflicts › Text Here › Text Here › Text Here › Text Here This slide is 100% editable. Adapt it to your needs and capture your audience’s attention.
- 14. Crisis Inventory- Ranking Based on Potential Damage to the Company 14 Also prepare an inventory of risk on the basis of threat it poses to your company. Crisis response to the most damaging events should be planned in advance. No Damage Little Damage Some Damage Considerable Damage Considerable Damage & Media Involvement Devastating › Wi-fi Stops Working › Text Here › Text Here › Text Here › Staff Boycott › Text Here › Text Here › Text Here › Text Here › Fire In the Building › Text Here › Text Here › Text Here › Structural Failures › Sexual Harassment › Fire In The Building › Bankruptcy › Text Here › Text Here › Text Here › Text Here › Earthquake › Bankruptcy › Text Here › Text Here › Text Here This slide is 100% editable. Adapt it to your needs and capture your audience’s attention.
- 15. Crisis Communication Control Centre – Equipment & Supplies 15 List out the place where the crisis communication team will quickly meet to assess the situation. Ensure all equipment and supplies are available in the control center. 8 Computers Whiteboards & Markers Projector & Screen Writing Materials Printers, Photocopiers and Spare Ink and Paper Desks and Chairs for Team Members First-aid Kits and Spare Flashlights in the Event of a Weather-related Issue Televisions with Cable to Monitor the News Wi-fi and 3G Connection Capability Landline Telephones and Pre-charged Mobile Phones for Team Members Pre-charged Laptop Computers and Tablets, Both Wi-fi Enabled Equipment & Supplies Location 1: Mary Ann Cofrin Hall Room 224 2420 Nicolet Dr. Green Bay, WI54311 This slide is 100% editable. Adapt it to your needs and capture your audience’s attention.
- 16. List of Key Publics & Key Media 16 Who are the publics that can be affected by any crisis? Prepare list of media officials to quickly reach out for conveying authentic information. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Local Television Local Print Media › Customers › Employees › Owners & Managers › Competitors (Add names here) › Vendors (Add names here) › Safety Officials This slide is 100% editable. Adapt it to your needs and capture your audience’s attention.
- 17. Communication Plan for Notifying Publics (1/2) 17 Identify your different categories of public and the communication channel for notifying them in the event of a crisis. Email Dealership Experience Local Media National Media Org./Internal Emails Marketing & Ad. Content Social Media Loyal Current Customers Employees Former & Potential Customers Industries & Govt. Officials Competitors This slide is 100% editable. Adapt it to your needs and capture your audience’s attention.
- 18. Communication Plan for Notifying Publics (2/2) 18 Also identify the team members responsible for communications and follow-up. P U B L I C S Telephone Email Personal Visit News Release & Fact Sheet Meetings Employees - Team Member Name Team Member Name - Team Member Name Executives Team Member Name Team Member Name Team Member Name - Team Member Name Customers - - - - - Board of Directors Team Member Name - - Team Member Name - Electronic Media - - - Team Member Name - This slide is 100% editable. Adapt it to your needs and capture your audience’s attention.
- 19. Key Messages 19 Prepare messages to be released immediately after a crisis has occurred to show you are in control and avoid spreading of any rumors. Date…………………………. Contact…………………….. (Name/ Phone no.) A crisis occurred at <branch of office> on <date> at <time>. The crisis involved <description of crisis>. The company has taken immediate action to address the crisis including <steps taken>. The company promises the safety of every party affected by this event. Further details will be released by the <name of the spokesperson> at a news conference scheduled at <location and time>. News Release FOR IMMEDIATE RELEASE This slide is 100% editable. Adapt it to your needs and capture your audience’s attention.
- 20. Press Release Template 20 Create a standard template to be followed for writing a press release in advance to save time later. Headline – Short & Factual Sub-headline describing additional detail that could not be accommodated in headline City & Date- Opening describing the 5Ws and 1 H of the crisis event- Who, what, where, when, why and how. Explain how you are dealing with the crisis. Paragraph 3 provides a quote from company CEO assuring timely crisis response by his organization. “We have identified the cause of the crisis and are taking immediate action for redressal. We apologize for the harm caused and assure that steps will be taken to ensure the same is not repeated.” Paragraph 4 provides other relevant details and thanking the support of agencies and community who assisted you in dealing with crisis. Last Paragraph should direct the media and public to your website and social media handles for more updates. Reveal the emergency numbers and email addresses for contact. Paragraph 2 explains the details of the crisis and facts that are in public interest. Notes to Editors › About Company- A paragraph describing your company mission and services. › About CEO- A brief background of CEO to establish trust › Media Contact- John Doe, Communication Manager, Contact details This slide is 100% editable. Adapt it to your needs and capture your audience’s attention.
- 21. Social Media Responses 21 Prepare key social media messages to quickly disseminate response after crisis and show your readiness. › “Standby for more information on ______. we are gathering details & will post a statement soon.” › “ Company Name confirms place crisis here. Responders are assisting with the situation now. We will provide further details when available. After Initial Crisis › “we greatly apologize for _____ . We take full responsibilities for the situation & we are looking into the root cause of issue now. We will continuously inform you about updates as we gather them.” Apology This slide is 100% editable. Adapt it to your needs and capture your audience’s attention.
- 22. Crisis Communication Policy 22 The crisis communication policy guides the response of the organization and steps to be taken. Immediate reporting of all crises to a supervisor & the president & CEO. Only the chief spokesperson and back-up spokespeople are authorized to release information to the media and to the public. There should be one designated crisis management lead person coordinating all aspects of the organization’s response including managing the messages and the media. There should also be one designated spokesperson who actually interacts with the media & other inquirers. All comments should be guided by professionalism & transparency. Personnel matters are to remain confidential. When possible, responses should be proactive, responsive, & action-oriented. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention.
- 23. Crisis Action Plan- Summary 23 Have a one-page summary showing the best action for any kind of crisis. Description Team/Person Action Enter possible crisis situations here- example malevolence, mega damage, etc. Mention names here Text here Enter possible crisis situations here Mention names here Text here Enter possible crisis situations here Mention names here Text here This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Highest Risk Moderate Risk Lower Risk Level
- 24. Crisis Management Steps 24 When the crisis occurs, resort to a step-by-step approach to handle the situation effectively. Notify the president & CEO immediately Notification 02 The crisis communication team will immediately convene a meeting, review the situation and plan the response strategy Crisis Communication Team 03 Ensure safety of all staff and site. Call 911 if needed Safety 01 This slide is 100% editable. Adapt it to your needs and capture your audience’s attention.
- 25. Crisis Management Steps (Cont.) 25 Step 4- Assess the Situation Describe the Situation This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Immediate Steps to be Taken This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Publics Affected This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Communication Channels This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Key Message by Spokesperson This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Media to be Contacted This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention.
- 26. Crisis Management Steps (Cont.) 26 05 Prepare messages to be communicated within first hour of the event, 2 hours and so on. Prepare the news release if needed Develop Key Messages 06 Communicate to staff & partners information about the crisis. Contact employees via email & phone if they are not in office. Remind them to direct media queries to company spokesperson Staff & Partner Notification 07 Document critical conversations, decisions, details and media questions regarding the crisis in order to effectively evaluate crisis communications management Record Keeping 08 Re-convene Crisis Communications Team to evaluate response, actions, what didn’t work, what needs to be improved/revised for the future Post Crisis Review This slide is 100% editable. Adapt it to your needs and capture your audience’s attention.
- 27. Evaluation Form for Post Crisis 27 Assess the effectiveness of crisis communication plan by getting the survey answered. 1 is strongly disagree, 2 disagree, 3 neutral, 4 agree, and 5 strongly agree. Please Indicate the crisis: Date: 1. Overall, the crisis was handled in a timely manner 1-SD 2-D 3-NA 4-A 5-SA 2. The manager & employee remained calm throughout the crisis 1-SD 2-D 3-NA 4-A 5-SA 3. The range continued to inform the customers & Public throughout the crisis 1-SD 2-D 3-NA 4-A 5-SA 4. The staff was prepared for this type of crisis 1-SD 2-D 3-NA 4-A 5-SA 5. The use of social media was effective in this instance 1-SD 2-D 3-NA 4-A 5-SA 6. The safety of the customers was ensured 1-SD 2-D 3-NA 4-A 5-SA 7. You felt the customers interested were valued by the staff of The Range 1-SD 2-D 3-NA 4-A 5-SA 8. The crisis communication plan was effective in this particular crisis 1-SD 2-D 3-NA 4-A 5-SA 9. If you disagree, please elaborate on the areas that were not effective --------------------------------------------------------- 10. What elements of the crisis communication plan need to be improving upon to better cope this type of crisis? --------------------------------------------------------- This slide is 100% editable. Adapt it to your needs and capture your audience’s attention.
- 28. 28 Icons Slide for Crisis Communication Planning & Management
- 30. Agenda 30 01 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. 02 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. 03 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. 04 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience’s attention.
- 31. Company Introduction Capabilities › Key services Offered/Production capacity. › Milestones achieved in services Offered/Production. › Key projects handled. Accreditation › List of main accreditation, if any. › Text here Company’s Vision › This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Company’s Mission › This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Background › Add details on company’s history. › Previous line of services. › How ai all started etc. › Other key points. 31
- 32. Our Team 32 This is a representative and should be replaced your own image. Just right click and replace image Jasmin Parker MBA Exp.4 years in corporation Product Development CEO/Director Georage Lewis MBA Exp.3 years in consulating Product Development Project lead Mary Graves PGDM Exp.4 years in corporation Product Development Director Carol Wilson PGDM Exp.2 years in consulting Product Development Sr software engineer Peter lee PGDM Exp.6 years in corporation Product Development CEO/Director
- 33. Our Vision and Mission 33 This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Vision This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 34. Our Goals & Objectives 34 Business Plan This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 Programmers for Strategic This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02 Systems & Solutions This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03 Operation of Solution This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 04 Business Plan This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 05
- 35. Core Values 35 This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Passion Integrity This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Respect This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Accountability & Collaboration This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Excellence This slide is 100% editable. Adapt it to your needs and capture your audience’s attention.
- 36. Organizational Structure 36 Your Text Here Client Solutions Text Here Text Here Text Here Investment Strategy Text Here Text Here Text Here Innovation & Partnerships Text Here Text Here Text Here Risk Management Text Here Text Here Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 37. Timeline 2015 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2016 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2019 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2020 2018 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2017 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 37
- 38. Roadmap 38 Start End Text Here This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. 03 04 01 02
- 39. 39 Thank You Address Street No, City, State Contact us 0123456789 Text here Email address emailaddress123@.com Text here