John Goodale, Unity
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The document discusses the rise of Unity as a leading game engine in Asia, highlighting its extensive user base and dominance in the mobile gaming sector. It analyzes game trends across different Asian countries, noting significant shifts from console to mobile gaming, particularly in Japan, Korea, and China. Additionally, it outlines Unity's support in distributing and localizing games in various Asian markets, as well as the increasing smartphone penetration in the region.
John Goodale, Unity
- 1. Multiplatform Game Opportunities in Asia John Goodale Vice President Asia June 28, 2013 - - -
- 2. What is Unity? • #1 game engine & development tools. • 1,900,000+ users worldwide. – More importantly: 450,000+ monthly active. • 53%+ of mobile games today Unity-powered. • More platforms than any other engine. – Yesterday just announced MS Windows Store, MS Windows Phone and Xbox One – will now be on all next-gen consoles as well as most mobile platforms. 2 (and more coming…)
- 3. Unity Editor Usage – May 2013 3 8.3 million Unity editor sessions. More than 6 million hours!!! Growing each month. Top Countries: 1. United States 2. China 3. South Korea 4. Japan 5. United Kingdom 6. Russia 7. Brazil 8. Taiwan 9. Canada 10. Germany
- 4. Game Trends in Asia Disclaimers: “Asia” very diverse. Exceptions to every rule. 4
- 5. Japan: Game Trends • Flight from console to mobile gaming. • Driven by popularity of SNS gaming. – GREE, DeNA and other social network services. • “Unite Japan” (April 2013) attended by 1,500+ and has become Japan’s second largest game developer conference. • Unity-powered games dominate mobile scene. 5
- 6. Japan: Game Trends (movie) 6
- 7. Korea: Game Trends • Flight from client-based MMORPGs to mobile. – Within a 5km radius of our Gangnam office, there have been 2,500 industry layoffs in last 12 months. • Many have been rehired in new mobile divisions. • Many new indie studios have launched. – Android dominance has unified community. • Unity-powered games dominate mobile scene. – 45% of Kakao’s games powered by Unity. 7
- 8. Korea: Game Trends (movie) 8
- 9. China: Game Trends • Flight from client-based MMORPGs to web games. – This year, 30+ high-profile Unity Web Player games to launch in China (that we know of). • Mobile games explosion imminent. – Lining up for that market now is the smart move. • The numbers are staggering: – 420 million mobile netizens. • 286 million active mobile gamers. 9 55.5% 21.2% 1.6% 6% 15.7% Non classified
- 10. Southeast Asia: Game Trends • Unity very active in the region: – Thailand, Singapore, Vietnam, Indonesia, Philippin es, Malaysia. • Mostly emerging markets: – Difficult to monetize, but poised for growth. • Market keen on experimentation: – Strong BlackBerry penetration with unique business models. – Keen interest in Tizen. • Steady, strategic investment pays dividends. 10
- 11. Unity & You in Asia: Tools • Author once, deploy everywhere. • Unity will continue to support relevant platforms. • As demonstrated recently by recent partnership announcements with: – Tizen. – BlackBerry. – Qualcomm. – Microsoft. – More to come… 11 (and others)
- 12. Unity & You in Asia: Services • With offices/staff throughout Asia, Unity may be able to help get your content distributed in most markets throughout Asia. • Unity has already helped publish 25+ games in China through 20+ distribution channels. – Just launching similar services in Korea. – Japan content services likely to spin up in 2014. 12
- 13. Union China: Overview 13 development support porting & testing services commercialization 1 2 3 China core service offerings
- 14. Union China: A Case Study 14 • “Ballistic” Unity-powered iOS premium game: – Our Nanjing-based team took this game and: • …ported it to Android. • …turned it in to a freemium game. • …did Mandarin translation. • …added local payment options. • …QA’d it across dozens of local devices. • …commercialized the game across several “vortals.”
- 15. Unity Community In Asia and beyond, as the Unity community grows, we’ll be happy to help you move forward. 15
- 16. THANK YOU John Goodale Vice President Asia Unity Technologies U.S. Cell: +1 (208) 921-0108 Japan Cell: +81 (80) 3913-9208 Korea Cell: +82 (10) 3083-5757 john@unity3d.com Skype: johncgoodale QQchat: 2208723497 16
- 17. Smartphone Explosion • 1.5 billion worldwide today. • 6 billion by 2018. 17 36 years (1976- 2012) for PC to reach peak of 1.5 billion. Just 10 years (2003-2013) for smartphones to reach 1.5 billion. 15 years to reach 4x that number.