Jollibee case study
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This document outlines a case study of Jollibee, a Philippine fast food company. It discusses Jollibee's story timeline, values, mission, vision, 3Bs, 5 forces analysis, key success factors, strategic group map, operational excellence in serving customers, employees, franchises, and the country. It also covers leadership, globalization efforts, and proposes discussion questions.
Jollibee case study
- 1. Case Study
- 2. AGENDA • A Brief Story • Values, Vision, Mission, 3B’s • Five Forces Analysis • KSF • Strategic Group Map • Operational Excellence • Serving the Customers • Serving the Employees • Serving the Franchises • Serving the Country • Leadership • Globalization • Let’s Discuss
- 3. A BRIEF STORY Jollibee’s story timeline
- 4. VALUES • Always customer first • Excellence through teamwork • Spirit of family and fun • Frugality • Honesty and Integrity • Humility to listen and learn
- 5. MISSION “ We bring great taste and happiness to everyone.”
- 6. VISION
- 7. 3Bs The three ‘B’s ensure the attainment of the vision: • Boost the standards of the fast-food industry • Build brand satisfaction • Broaden our reach to customers
- 8. FIVE FORCES ANALYSIS Barrier Strength Result Economic Of Scale High Low Learning Curve Effect Medium Medium Product Medium Medium Differentiation Brand Identification High Low is Capital Requirements Medium Medium Medium Switching Costs Control of Medium Low Medium High Distribution Channels Proprietary Low High Knowledge Control Of Access to Low High Raw Materials
- 9. FIVE FORCES ANALYSIS CONT. Bargaining • Buyers purchase the item in small quantities. • Seller’s brand reputation is important to a buyer. Power of • A particular seller’s product delivers quality that is Buyers important to buyer is • Switching costs are not high (Medium) • Quantity and quality of information are available to buyer improves • Buyer have the ability to postpone purchase until later • Integrate backward threat (Medium)
- 10. FIVE FORCES ANALYSIS CONT. Bargaining o Item is readily available from many suppliers Power of o Switching cost is low Suppliers o There is a surge in the availability of supplies is o High volume purchases are important to seller o Integrated Backward threat o And many more…
- 11. FIVE FORCES ANALYSIS CONT. • Concentration of competitors is high Rivalry • One or two rivals have powerful strategies among Competing • Fixed Costs are medium Sellers • Fixed Costs are medium • Switching costs are is medium • Industry growth rate is high • Product differentiation is high
- 12. FIVE FORCES ANALYSIS CONT. Threat of Substitute With so many firms in the quick Products service/burger industry, low is switching costs, similar products, and healthier options, the threat of substitutes is very high.
- 13. KSF • Quality Control Know-how • High Labor Productivity • Breadth of product line and product selection (Menu) • A well-known brand • Courteous, Personalized customer service • Clever Advertising • National and International Distribution capabilities • Short-delivery time • Supply-chain management • Overall low-cost • Convenient Locations
- 15. STRATEGIC GROUP MAP Price/ Localized Mc Donalds Price Burger King, Wendy's, … Others Localized
- 16. OPERATIONAL EXCELLENCE • Two Commissaries – Pasig City – Mandaue City • Out sourcing IT support activities • Adhering to “FSC” Standards: “Every Food (F) item served to the public must meet the company’s excellence standards or it will not be served at all.” “The Service (S) must be fast and courteous” “Cleanliness (C ), from sidewalk to kitchen, From Uniforms to utensils, must be maintained all times.”
- 17. SERVING THE CUSTOMERS • Importance of Serving the Customers • Advertising • Jollibee and Children • CRM
- 18. SERVING THE EMPLOYEES • Extensive training programs • Superior “Family-like” atmosphere • Highest compensation and benefits packages
- 19. SERVING THE FRANCHISES • Special attention to the Franchises selection • Supporting new Franchises • “Family-like” treatment
- 20. SERVING THE COUNTRY • Supporting Social Causes • Toy and book collection drive • Housing Project • Helping Environment
- 21. LEADERSHIP • Tony involved himself to the fullest extent • Perfect Communication • Continuous Learning philosophy • Appointing professionals “Management of the year 2003” award by MAP
- 22. GLOBALIZATION • Where are the Filipinos? • Not limiting the market to Filipinos • Entering into the USA and the challenges • Acquiring Tokyo Teriyaki House (TTH)
- 23. LET’s DISCUSS • What are the core competencies? • What are the competitive advantages? • Why they haven’t entered into India?