Jollibee Space Matrix, BCG Matrix, Positioning Map
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The document presents a strategic analysis using a space matrix and BCG matrix, evaluating both internal and external strategic positions of a business. Key internal factors include financial metrics like return on investment and liquidity, while external factors address market stability and technological changes. The analysis reveals averages for competitive position and industry potential, indicating areas for improvement and strategic focus.
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Jollibee Space Matrix, BCG Matrix, Positioning Map
- 1. By: Nadya A. Hamawy & Alta Monica Paraiso BA 190 - Strategic Management University of the Philippines Prof. Mita Angela M. Dimalanta
- 2. Space Matrix Numerical Value Internal Strategic Position Financial Position Return on Investment 6 Leverage 6 Liquidity 6 Working Capital 7 Earnings Per Share 7 Average 6.4 Competitive Position Market Share -1 Product Quality -1 Product Life Cycle -4 Customer Loyalty -1 Technological Know-how -2 Control over suppliers and distributors -2 Average -1.83 External Strategic Position Stability Position Technological Changes -3 Rate of Inflation -4 Demand Variability -3 Barriers to entry in the market -3 Average -3.25 Industry Position Growth potential 6 Profit potential 7 Financial stability 7 Resource utilization 6 Ease of entry into market 5 Average 6.2
- 3. Space Matrix
- 4. BCG Matrix