Starbucks Redefining A Cup of Joe - SPACE Matrix, BCG Matrix, Product Positioning Map
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The document presents a strategic analysis of Starbucks, employing various strategic management tools such as the BCG matrix, SWOT analysis, and growth strategies. It outlines Starbucks' competitive position, market strategies, and references a range of sources discussing the coffee industry and Starbucks' operations. The focus is on how Starbucks has redefined its brand and position in the global coffee market.
Starbucks Redefining A Cup of Joe - SPACE Matrix, BCG Matrix, Product Positioning Map
- 1. Starbucks: Redefining “A Cup of Joe” Miranda, Hannah Khamil H. Panganiban, Joelle Mathea S. BA 190 - Strategic Management University of the Philippines - Institute of Management Prof. Mita Angela M. Dimalanta
- 2. SPACE Matrix QUADRANT II QUADRANT I Market Development Market Penetration Product Development Horizontal Integration Divestiture Liquidation Market Development Market Penetration Product Development Forward Integration Backward Integration Horizontal Integration Related Diversification QUADRANT III QUADRANT IV Retrenchement Related Diversification Unrelated Diversifivation Divestiture Liquidation Related Diversificztion Unrelated Diversification Joint Ventures STRONG COMPETITIVE POSITION WEAK COMPETITIVE POSITION SLOW MARKET GROWTH RAPID MARKET GROWTH
- 3. BCG Matrix II. Stars I. Question Marks Backward, Forward, or Horizontal Integration Market Penetration Market Development Product Development Market Penetration Market Development Product Development Divestiture III. Cash Cows IV. Dogs Product Development Diversification Retrenchment Divestiture Retrenchment Divestiture Liquidation
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