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How to Crack LinkedIn Direct
Approach and Get
a 100% Response Rate
Josef “josé” Kadlec
Josef Kadlec - How to crack LinkedIn direct approach and get a 100% response rate
Josef Kadlec - How to crack LinkedIn direct approach and get a 100% response rate
PAST
A – Job Advertisement
B – Wait for CVs
C – Offer TODAY
A – Talent Sourcing / Outbound Recruiting
B – Candidate Engagement / Attraction
C – Employer Branding / HR Marketing
X
Josef Kadlec - How to crack LinkedIn direct approach and get a 100% response rate
450 000 000+ users globally
1 190 000 users in the Czech Republic
14th
the most visited website on the planet (Alexa Rank)
The Largest Professional Database on the Planet
Case study: GoodCall
In 2,5 half years we have:
 contacted 34 700+ unique LinkedIn users
Case study: GoodCall
In 2,5 half years we have:
 contacted 34 700+ unique LinkedIn users
 sent 5 743+ unique suitable LinkedIn users to our clients
Case study: GoodCall
In 2,5 half years we have:
 contacted 34 700+ unique LinkedIn users
 sent 5 743+ unique suitable LinkedIn users to our clients
 used LinkedIn as 57,76% source of hire
Average Response Rate on LinkedIn
36,4%
Case Study: LinkedIn Sourcing [ČSOB bank]
Goal:
Contact all relevant profiles for the insurance advisor role at ČSOB bank on
LinkedIn and convert the maximum number of them into employees.
Procedure:
 Identification of all potential insurance advisors on LinkedIn in Prague
 Direct LinkedIn and telephone apporach
 Telephone pre-screening
 Candidate selection based on their interest
 Handover of selected LinkedIn profiles to the HR team at the bank
1689 LinkedIn users contacted
7 HIRED
Case Study: LinkedIn Sourcing [ČSOB bank]
Sourcing duration:
425 hours
Josef Kadlec - How to crack LinkedIn direct approach and get a 100% response rate
Case Study: Employer Branding + LinkedIn Sourcing
[Siemens]
Case Study: Employer Branding + LinkedIn Sourcing
[Siemens]
650 on LinkedIn – search based on selected keywords
586 candidates contacted (154 joined the LinkedIn Group)
61 Interested
14 Qualified
7 Interviewed
4 HIRES
Case Study: Employer Branding + LinkedIn Sourcing
[Siemens]
How to Increase the Response Rate up to 100% ?
Josef Kadlec - How to crack LinkedIn direct approach and get a 100% response rate
Case Study: Video Job Descriptions [2N]
Role: Product Manager at 2N
13 qualified candidates, 1 placement, 27 days to offer
Case Study: LinkedIn Individual Video Approach
[Tieto]
Role: ECM Specialist at Tieto
20 qualified candidates, LinkedIn response rate: 100%
Case Study: Marketing Manager [HellSpy]
Case Study: JavaScript Developer [iBillboard]
Case Study: Digital Manager [L’Oréal]
Case Study: PHP Developer [Economia]
Average Outbound Recruiting Funnel
linkedin.com/in/JosefKadlec

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Josef Kadlec - How to crack LinkedIn direct approach and get a 100% response rate

  • 1. How to Crack LinkedIn Direct Approach and Get a 100% Response Rate Josef “josé” Kadlec
  • 4. PAST A – Job Advertisement B – Wait for CVs C – Offer TODAY A – Talent Sourcing / Outbound Recruiting B – Candidate Engagement / Attraction C – Employer Branding / HR Marketing X
  • 6. 450 000 000+ users globally 1 190 000 users in the Czech Republic 14th the most visited website on the planet (Alexa Rank) The Largest Professional Database on the Planet
  • 7. Case study: GoodCall In 2,5 half years we have:  contacted 34 700+ unique LinkedIn users
  • 8. Case study: GoodCall In 2,5 half years we have:  contacted 34 700+ unique LinkedIn users  sent 5 743+ unique suitable LinkedIn users to our clients
  • 9. Case study: GoodCall In 2,5 half years we have:  contacted 34 700+ unique LinkedIn users  sent 5 743+ unique suitable LinkedIn users to our clients  used LinkedIn as 57,76% source of hire
  • 10. Average Response Rate on LinkedIn 36,4%
  • 11. Case Study: LinkedIn Sourcing [ČSOB bank] Goal: Contact all relevant profiles for the insurance advisor role at ČSOB bank on LinkedIn and convert the maximum number of them into employees. Procedure:  Identification of all potential insurance advisors on LinkedIn in Prague  Direct LinkedIn and telephone apporach  Telephone pre-screening  Candidate selection based on their interest  Handover of selected LinkedIn profiles to the HR team at the bank 1689 LinkedIn users contacted 7 HIRED
  • 12. Case Study: LinkedIn Sourcing [ČSOB bank] Sourcing duration: 425 hours
  • 14. Case Study: Employer Branding + LinkedIn Sourcing [Siemens]
  • 15. Case Study: Employer Branding + LinkedIn Sourcing [Siemens]
  • 16. 650 on LinkedIn – search based on selected keywords 586 candidates contacted (154 joined the LinkedIn Group) 61 Interested 14 Qualified 7 Interviewed 4 HIRES Case Study: Employer Branding + LinkedIn Sourcing [Siemens]
  • 17. How to Increase the Response Rate up to 100% ?
  • 19. Case Study: Video Job Descriptions [2N] Role: Product Manager at 2N 13 qualified candidates, 1 placement, 27 days to offer
  • 20. Case Study: LinkedIn Individual Video Approach [Tieto] Role: ECM Specialist at Tieto 20 qualified candidates, LinkedIn response rate: 100%
  • 21. Case Study: Marketing Manager [HellSpy]
  • 22. Case Study: JavaScript Developer [iBillboard]
  • 23. Case Study: Digital Manager [L’Oréal]
  • 24. Case Study: PHP Developer [Economia]