Martin Šimko - Media monitoring for SEO; results, processes and scripts to download
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Martin Šimko presented a media monitoring solution for SEO that his team created for their client, a large insolvency company in the Czech Republic. The tool aggregates mentions from various sources like Google Alerts and Talkwalker into a Google Sheet for easy evaluation. After implementing the tool and focusing on content and backlinks, they saw a 157% increase in organic traffic after 14 months and a 457% increase after 1 year of working together. The tool and setup instructions are available for free download.
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Martin Šimko - Media monitoring for SEO; results, processes and scripts to download
- 1. Media monitoring for SEO results, processes and scripts to download Marketing Festival 2015 Martin Šimko, Head of SEO team RobertNemec.com
- 3. Client’s situation in mid 2013 ✓ Well developed business in insolvency ✓ Company number one in the Czech republic ✓ 80 consultants ✓ 5 000 customers ✓ No effort in digital marketing ✓ Decreasing organic traffic
- 4. One simple (?) goal
- 6. But at first content
- 7. Monitoring tools Expensive (read not free)
- 8. So, we created cheap and handy solution!
- 9. Cheap and “easy" solution
- 10. Monitoring results after 19 months Reactions ~ links 603 Relevant mentions 47416765 All mentions
- 11. # of all/relevant mentions and reactions
- 12. +157% in organic traffic YoY (after 14 months) +457% after 1 year of cooperation Organic nonbrand + (not provided)
- 13. +105% in organic traffic YoY (after 19 months) +457% after 1 year of cooperation Organic nonbrand + (not provided)
- 14. Tool — setting ✓ Keywords ✓ Google Alerts, Talkwalker, Mention set up ✓ Aggregating to Google Sheets ✓ Evaluating, responding, tuning
- 15. Download manual (free for you) http://rnc.ag/mktfest
- 16. Keywords ✓ Classic keyword analysis ✓ Keyword categories: ✓ brand ✓ money keywords ✓ topical keywords ✓ question-like keywords
- 17. Setting — monitoring tools
- 18. Setting — aggregation RSS feeds Merge IFTTT Google Sheets
- 19. Aggregated mentions in Google Sheets
- 21. Price for the tool 0 — $29* / month
- 23. What to do now? ✓ Download manual: http://rnc.ag/mktfest ✓ Follow: @MartinSimko + @RobertNemec_com ✓ Read other case studies ✓ http://rnc.ag/casestudies