Joshua March: Introduction
- 1. Catch up!
- 2. Friendfeed acquisition$50m in stockAcquired the team
- 3. Leading to new search…
- 5. Oh, and @ ‘ tagging’…
- 7. A better inbox (cont.)Updates from fan pages historically had miniscule conversionAll Facebook found that the new change has improved this – so don’t overlook anymore
- 8. What not to doJump the shark fin!
- 9. Most (seeded) apps look like this
- 10. Instead of… like this
- 11. Why?Everyone wants to be ‘viral’Virality is how many users join based on the activity of other users over a period of time (my own definition). E.g. for every user engaging in the app, another user engages for each time period (a viral rate of 1 = true viral)
- 12. But…A viral rate of 1 is extremely difficult – it’s normal to be much lower (e.g. for every 10 users you get one more in each time period)So – if people only use your app once, there’s only one time period. If you seed it to ten people, you’ll only get one more user.
- 13. The answerRetention rate!To make your app spread virally, you need to keep people coming back. Even with a viral rate of 0.1, if you’re users come back every week, they’ll double every ten weeks
- 14. Turn this… (50% retention)
- 15. To this (99% retention)…
- 16. And if you get the viral right as well, maybe even this….
- 17. Thank you!Contact me –josh@theiplatform.comFollow me on twitter: @joshuamarchSome blogs to read:http://andrewchenblog.com/http://lsvp.wordpress.com/