This document discusses using Jenkins to establish a software factory approach to DevOps. It advocates creating a culture of collaboration, transparency and quality through continuous delivery practices like deployment automation. The vision is to make all builds release candidates and enable zero-touch deployments across environments to reduce waste and improve productivity. Initial steps involve using Jenkins for release automation and creating visibility into code, configurations and data across environments. Automating deployments is seen as key to driving cross-team discussions and continuous improvement. The experience of the author was that such practices reduced deployment times by over 50% and mean time to repair from hours to minutes.