Judge dredd
- 1. The Marketing of Judge Dredd – (1995) Name of the distribution: Guild Activities it undertakes: High Block Buster- Hollywood and smaller movies. Audience research/campaign 3 Three strands/elements to film marketing: Advertising, Publicity and Promoting. Basis the budget is planned: Previous success film of the main character. Successful/Well known Director. Films are Adventist Print ads: visualized often. Instance magazine (at the back). Trailer: Should have special effects but should not overuse it & should not give too much away otherwise it destroys the excitement for viewers/audience. Teaser Campaign: Teasing the audience. It is usually used in big Hollywood movies. Poster Design: The main characters are drawn much bigger because they are very important. But here they focused too much on the actor that it almost did not look like they were doing the movie “Judge Dredd” and this was the downhill of the movie. Publicity: Press Kit, Outline plot Synergy and Merchandising: Important to successes, Feel involved with the movie, Bring money, T-shirts and Posters. The film was a disappointment at the end because the director focused on the actor (he was a quite a famous person) and the way the film would be present through the posters and pictures then the story itself.
- 2. The Marketing of Dredd – 2012 Name of the distribution: Entertainment Film Distributors, Lions gate Activities Entertainment Film Distributors undertakes: Independent films in the UK and Ireland. Budget: $45 Million Independent film August 2012: Viral advertising site “ Dredd Report” was launched, mocking the Drudge Report “An exclusive film poster featuring artwork by Jock was released by Mondo to promote the film's appearance at the 2012 Fantastic Fest in September 2012.” Reports show that Lionsgate also took part in the marketing of the film by paying $25 million to advertising & print costs of the film. Poster Design – This time the crew focused on the character “ Dredd” rather than the actor and added a background image to make it look like the story Dredd.
- 3. “Dredd's marketing campaign won a Golden Trailer Award for Best Thriller TV Spot for the trailer "Big Addicted", and received nominations for: Best Action TV Spot, Most Original TV Spot, Best Graphics in a TV Spot, Best Music TV Spot, and Best Action Poster and Most Original Poster for the Dredd motion poster.” 3 Three strands/elements to film marketing: Advertising, Publicity and Promoting. This film did much better compared to the first one it may be because this time focused on the cartoon character then the actor himself.