Julia Petryk, MacPaw. Product PR: a how-to guide
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Julia Petryk, PR lead at MacPaw, emphasizes essential PR strategies such as prioritizing media relationships, crafting compelling stories, and actively participating in conversations. She provides practical advice on planning PR efforts and pitching to journalists, including tips on timing and personalizing communications. Key times for pitching and engaging with media outlets are also highlighted, along with the importance of maintaining credible online profiles.
Julia Petryk, MacPaw. Product PR: a how-to guide
- 1. Product PR Julia Petryk PR Lead
- 2. PR Manager at MacPaw, mentor, course author “Product PR”. Stories published on CNBC, TechCrunch, VentureBeat, The Next Web, The Entrepreneur, Mashable, Forbes. @ua_philka
- 3. Rules of PR • Media is business (think like media) • People first! (build relations that matter) • Have a story (make a noise) • Listen (in digital era power belongs to people) • Participate in conversations, establish your presence
- 4. • inside.com • Axios • The Profile • Techmeme
- 6. When and How? • Study media landscape • Create a media list, list of events and awards • Start planning for PR early • Incorporate PR at every stage • Plan time, budget & people to PR
- 8. “job” + “topic” + site:linkedin.com Research journalists
- 10. Email research • Snovio • Email Hunter • Voila Norbert • FindThatLead ______ • Postmaster Google
- 11. Make the 1st Google page credible • Website • Wikipedia • Crunchbase profile • Twitter • LinkedIn profile • ProductHunt • Capterra, Siftery
- 13. Pitch • Be relevant • Keep your pitch short, sweet, and to the point • Use emails (no calls or messages in social media) • Personalize your pitch (don’t talk about you, talk about them) • Include images and (short) videos • Pitch around 2AM PT Mon-Wed
- 17. Newsjacking
- 18. Give exclusives
- 19. Build Hype
- 20. Best holidays for pitching • Mother's Day - 2nd Sunday of May • Father's Day - 3rd Sunday in June • Back to School - mid-July to Sept • Black Friday - 4th Friday of Nov • Cyber Monday
- 21. Guift Guides
- 22. Apply for awards
- 23. Share data
- 24. Share milestones
- 25. Tell your story
- 27. Use HARO Reader’s Digest >10mln monthly users
- 28. Share content
- 30. Coffee with a journalist Wag the dog Brainfluence For immediate release On brand Future Proof Inside PR PR Podcasts
- 31. product-pr.com
- 32. Thank you!