Julie Linforth
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The document provides a summary of Julie Linforth's work experience and qualifications. It outlines various marketing roles she has held and accomplishments within those roles, such as developing marketing strategies and brand guidelines, managing projects and teams, and achieving sales growth through marketing initiatives. Testimonials from past colleagues emphasize her dedication, expertise, and ability to drive new ideas and business results.
Julie Linforth
- 1. Julie Linforth Entrepreneurial, professional, engaging, dedicated, passionate, talented, committed, ground breaking, inspiring, positive, exciting, motivating and dynamic…
- 2. Key skills Branding, strategic planning, full mix management, Website, Social media,E-marketing, Direct Mail, Magazines, Brochures, Promotions, Packaging, PR, Sales support literature and product knowledge training, design, photography, video , people management
- 3. What others say… "Julie was an absolute pleasure to work with. Incredibly productive and totally professional and with a great deal of knowledge and expertise in marketing. We broke new ground when Julie came on board and it has set a new standard in the marketing of our company. A very dedicated and talented Marketeer." Mike Berthet, Director fish and seafood , M&J Seafood Source : LinkedIn
- 4. “ A pleasure to know and work with, Julie enthused everyone she had contact with and brought new and exciting marketing ideas to M&J” Neil Poxon, Fresh Fish Manager - Operations , M&J Seafood Source : LinkedIn What others say…
- 5. "Julie is a positive, dynamic, solution-led business partner with drive which doesn't recognise nine-to-five. Her priority is to deliver a polished finish within the commercial parameters of the task which leads her to maximise her resources. A no-nonsense approach makes working with her very straight forward. Recommended." Tom Spencer, Director , On Show Ltd Source : LinkedIn What others say…
- 6. "Julie is a dynamic, forward thinking marketeer, full of drive and enthusiasm to get things done. She is highly experienced and an asset to any business." Liz Cooke, Direct Marketing Manager , Brakes Source : LinkedIn What others say…
- 7. M&J Seafood Marketing Manager Developed the sales and marketing strategy for M&J Seafood Worked to ensure the brand was defined and understood and developed the Brand Bible Integrated key functions of the marketing into Brakes ‘Group’ resource Liaised with Brakes internal departments and M&J Seafood various disciplines to facilitate more effective communication of operations, promotions and marketing, co-ordinated the telesales promotional plan over 13 depots Created the Seafood Guide – industry accredited guide – a definitive resource Co-ordinated and project managed 7 Customer Master classes across the UK resulting in significant incremental business
- 8. Developed the M&J Seafood website Created the sales bibles to support the sales teams in the regions launched a new sales brochure for the company and digital sales presentation Developed an Induction programme and product knowledge training for the sales force and telesales teams across the 13 depots with sales support materials Relaunched Splash – the regular direct marketing magazine to Independent Chefs, developed social media strategy and e- marketing plan. Developed a corporate marketing plan to support key Corporate accounts M&J Seafood Marketing Manager
- 9. The all new Splash… Keeping customers up to date with promotions and industry issues
- 10. The all new Splash… Keeping customers up to date with promotions and industry issues
- 11. E-Splash… The Freshest promotions direct to the chefs PC
- 12. The Seafood Guide An Industry Recognised Bible for all things fish and seafood
- 13. Master classes in sustainability 7 events were held nationwide to educate customers on sustainability issues in the UK
- 14. The New Website www.mjseafood.com
- 15. The New Brochure
- 16. Just some of the Point of sale
- 17. Brought in 10% of incremental business YOY Developed a fully integrated sales and marketing strategy Created Pipeline of prospective clients The Foundry New Business Director
- 18. In 2001 I established TILL as an agency offering a one-stop solution for marketing to the wholesale convenience sector in FMCG. Securing and managing key clients including; Reckitt Benckiser Whitehall Laboratories Burtons Foods ACDOCO SSL International The Independent Link Director and Owner
- 19. Development and implementation of a successful integrated marketing campaign: Database development and maintenance Regular publication of MYTILL magazine Tailored Direct Mail Campaigns Telemarketing Campaigns Significant Fields sales initiatives Web based campaigns All resulting in 30-40% uplift in penetration and sales in the sector for my clients The Independent Link Director and Owner
- 20. Till Magazine a quarterly update
- 21. Till Magazine a quarterly update
- 22. Eat and Play Family friendly places to go eat and play online directory
- 23. Play and Party The Industry update for family entertainment – a marketing solution.
- 24. Burtons Biscuits Senior Brand Manager Undertook robust research programme to shape future generation of brand sales. Developed marketing strategy, budget and £4m A&P plans and gained board commitment. Achieved 20% growth from market growing at 5%, with brand share increase Evolved the product range and enlivened via NPD. Implemented clean up of less profitable lines and cost trimmed range. Instigated trade marketing initiatives by account for the brand Implemented Category management initiatives with the Category management team. Liased and developed the relationship with the FA and Wagon Wheels. Managed succession of Junior Brand manager – training and developing her into my role
- 25. Wagon Wheels Semiotic Brand Proposition It’s a Blockbuster of a biscuit…
- 26. Wagon Wheels Account specific work
- 27. William Reed Head of marketing Developed marketing strategy, timing and budget plans reported to the exec. Created the “Brand” and associated literature Managed a small team of marketers Acted as a liaison between the different divisions of the business Implemented first ever-marketing communications plan for the company
- 28. The Knowledge Store Rebranding
- 29. Horizon Biscuits Trade Marketing Manager Developed an innovative and successful trade marketing strategy and ongoing account plans for the sector across all brands with the sales team Instigation of The Horizon Digest – a regular magazine to the convenience sector. Briefed and managed a significant industry study of the wholesale convenience sector involving key industry bodies including the IGD, Bookers, Makro, NISA, Costco, SPAR group, etc. This formed the client strategies ongoing Developed co-promotional opportunities with Typhoo and other relevant businesses
- 30. Briefed and managed the trade marketing campaigns Involved in Blue Banana NPD project and research teams to develop new brands. Member of the category management team creating close alliances with SPAR, BOOKER, MAKRO and NISA Event managed the conferences and key trade exhibitions Horizon Biscuits Trade Marketing Manager
- 31. Horizon Digest Database development and direct marketing
- 32. Redefining the Biscuit Category A category management approach
- 33. Sales Presenters Sales support materials
- 34. Developed strategic 3 year private label plan and set financial year budget Implemented trade marketing initiatives and was instrumental in securing a £10m new contract with TESCO Managed print and process buying Instigated and managed NPD programmes by account Developed the use of “Mood Boards” to help direct the designs for kitchen towel and toilet tissue Managed product idea right through to delivery – liasing with NPD, The factory, the client, the packaging suppliers, the designers etc Fort Sterling (Now known as Georgia Pacific) Product Marketing Manager
- 35. Repackaging & merchandising Product marketing and category management
- 36. Developed Product marketing plans and laid down a template for other areas Achieved sales, market share and profit delivery targets Secured over £2m ad support from our supplier base Instigated the geodemographic analysis of the Co-op portfolio to ascertain a way forward for the Co-op brand you see today. Redesigned all product packaging to make it more contemporary and appealing along with re-enlivening the product range CWS Retail (The CO-OP) Product Marketing Manager
- 37. Repackaging & merchandising Product marketing and category management
- 38. 6 O’Levels 3 A’Levels BA (Hons) Business Studies Degree with Marketing CIM Diploma in Marketing Direct Marketing Diploma Market Research society Diploma Fellow of the Direct Marketing Association NVQ3 qualified fitness Instructor Accreditations and Qualifications