Tim Metcalfe CV 15.5.15
- 1. Page 1 of 3 TIM METCALFE CURRICULUM VITAE PROFILE Dynamic Brand Marketing and Sales professional who is driven by success, experienced in category management planning on a strategic and commercial level with a track record of significant business increases. Transferable skill set and able to work across numerous consumer product categories, different industries and managing multiple stakeholders – proven experience in both senior commercial, brand management and buying roles. Excellent communication skills, enabling clear understanding of customers’ needs quickly in a changing market. CAREER HISTORY From September 2013: TM Consulting - Marketing and Retail Consultant Projects Achieved Set up a new business development unit for the Idealogy Marketing Agency in order to promote their creative and strategic services to SMEs and start up brands Conducted various consumer research projects on behalf of the Agency Developed lead generation campaigns, rebranding and website builds for brands Researched, designed and developed branded garment ranges for retail Photo shoot project management and product photography direction for retail brands January 2013 to June 2013: Amer Sports - Strategic Account Manager for the Specialty Market Achievements Increased the Salomon footwear business (10% like for like) by developing an early release exclusive product launch of the new XA Pro shoe with Cotswold Camping I developed marketing plans for the key Speciality retailers with the Head of Marketing for the North Zone Key Responsibilities Own negotiation of terms and business planning with the senior stakeholders of the strategic accounts including; Snow & Rock, Blacks, Go Outdoors, Cotswold Camping and Wiggle and Chain Reaction Cycles Develop and lead in store excellence initiatives to drive sales and profitability through increasing brands presence in store Represented Amer Sports brand portfolio including Salomon, Atomic, Suunto, Bonfire and Nikita. Summary This portfolio role was restructured after six months and I was offered redundancy. September 2000 to September 2012: Animal - New Product Development Category Manager Achievements Created a new brand positioning strategy for Animal which was then implemented across all internal stakeholders in sales, retail, marketing, design and development teams as part of my role Project managed the market repositioning, range planning and design briefing of the Winter 2013 snow sports apparel category in conjunction with a freelance design team Developed a new technical foot bed product and shoe in conjunction with D30 impact protection technology for skate and BMX sports Key Responsibilities Identify and develop new product revenue streams with focus on new technical products which support the brand strategy’s identified core sports Manage new product development process from concept to commercialisation within margin targets
- 2. Tim Metcalfe - CV Page 2 of 3 Financial control of new product development operational budgets and inventory to improve profitability Provide market research to identify range extensions to enhance the existing Animal product ranges for Design team Present new seasonal product collections to key accounts, International Distributors and provide detailed customer feedback to Design and internal sales teams Summary Animal was going through a period of continued overhead restructuring and I accepted redundancy after 7 months. December 2007 to January 2012: Animal - Retail Buying Director & Special Projects Achievements Directly contributed to turning round the Animal Retail Division and achieved sales in 2008 of £12.7 million at wholesale value across 25 stores (+15% like for like increase) Developed a men’s apparel collection to target the 30 plus consumer and built it to 15% of overall menswear sales achieving incremental sales of £180,000 at wholesale value Increased sales of the ecommerce store to £1,600,000 at wholesale value from 2009 to 2012 Researched the market, sourced a suitable supplier partner and set up a licence agreement with The Pryde Group UK to develop the technical product category, wetsuits. Sales of the wetsuit division from 2008 to 2012 generated an incremental turnover of £530,000 at wholesale value Key Responsibilities Manage buying budgets, allocation and visual merchandising presentation of all products and align with the season and the brand strategy Develop category strategies at retail store level in alignment with the brand direction Develop and execute retail marketing programmes including point of sale and in store promotions Develop and take to market a new technical product category plan to reinforce the Animal brand values Lead merchandising strategy for new company owned B to C ecommerce store for launch in Summer 2009 Execute and sign off with Executive team the seasonal collection buy plans for company owned stores Develop in season special products and initiatives to drive incremental sales and profitability Brief Design department on all Retail’s product range requirements Manage Retail buying team consisting of Assistant Buyer and Buyer’s Administrator Summary My role was restructured and the internal buying and merchandising function for the Animal retail stores was outsourced to reduce overheads. June 2005 to December 2007: Animal - UK Brand Manager Achievements Contributed significantly as part of the senior management team to growing the company turnover year on year to £51,705,619 and delivered a gross profit increase of over 45% by December 2007 Achieved sales of £8,000,00 by 2007 (50% like for like increase) for the Blacks Outdoor Group Developed new sales channels and consumer types for the Animal brand as a result of developing a new product range plan strategy for the outdoor lifestyle market Introduced business planning with strategic key accounts; Blacks, Debenhams and John Lewis Key Product Responsibilities Work with all internal stakeholders on the development of the brand strategy, own the product category range planning and devising marketing initiatives to support the Sales team and key customer Develop strategic plan for all product categories with the Marketing team and Head of Design Develop and compile detailed range plans for all product categories for the Design team and debriefing from national and international sales teams
- 3. Tim Metcalfe - CV Page 3 of 3 Trade shows and product launches organisation including presentation of ranges to UK sales force and International Distributors Compile market intelligence and target consumer analysis to ensure correct balance between a commercial and directional product range offer is maintained Liaison with Head of Retail Operations to review performance of retail product ranges and the development of exclusive and SMU products for the Animal stores September 2002 to June 2005: Animal – NAM & International Business Development Manager Achievements Achieved £2 million turnover through a network of new Distributors in Europe from 2002 to 2005 Key International Business Responsibilities Review, restructure and grow the European market through a mixture of Animal stores, in store areas and third party distribution in the larger markets such as Spain, Germany and France Find a suitable partner for the US market and start to re-establish the Animal brand in the US Coordinate all sales and marketing activity in liaison with the International Business Consultant to focus on developing the French, German and Spanish markets September 2000 to September 2005: Animal - National Accounts Manager Achievements Developed new distribution channels and increased sales by £2,000,000 at wholesale value including account management of sports retail multiples Allsports and JD Sports Project management of new product category launches including footwear and sunglasses to key customers Developed an internal quick response product development structure to support key customers in order to drive incremental sales Key Responsibilities Maintenance and development of national key accounts including targeting of specialist multiples such as Allsports, JD Sports and Blacks to develop a broader distribution for the brand Manage the range planning and scheduling for all product categories Develop strategic plan for all product categories with the Marketing team and Head of Design LANGUAGES Conversational French, German and Spanish EDUCATION 1987 to 1989 Bournemouth University HND - Business and Finance 1986 to 1987 continued education at a French school for a year 1980 to 1985 Campbell College, Belfast 8 ‘0’ Levels, 1 ‘AO’ Level, 1 ‘A’ Level INTERESTS I maintain a healthy lifestyle and fitness level, enjoying action sports including surfing, skiing, snowboarding. PERSONAL Nationality: British Marital Status: Married Date of Birth: 5 July 1966 Telephone: 07714 854368 Address: 25 Furze Hill Drive, Poole, BH14 8QL Email: Tim_Metcalfe@hotmail.co.uk