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- 1. P.C.KELAGAR 3853 JANICE DRIVE NORTH, MISSISSAUGA, ON , L5M 7Y6 905.608.9593 pck57@hotmail.com SENIOR LEVEL POSITION IN SALES AND MARKETING SUMMARY OF QUALIFICATIONS Senior Sales and business Development Executive with over 10 years proven ability to drive business growth through aggressive sales initiatives that deliver revenue growth Possess strong technical and commercial skills in product and service market Knowledge of principle and strategies used to penetrate into the target Industrial markets Experienced in technology/product launch and market expansion Conceptual thinker and strategic planner and who balances sales production and sales leadership Creative thinker with as ability to assess customer needs High problem solving and analytical skills Widely traveled around the world including South/Central/North America, Europe, Africa and South east Asia Adaptable to cultural and national nuances of international markets RELEVANT SKILLS AND EXPERIENCE SALES AND MARKET DEVELOPMENT Increased exports sales in Peru from 1 container to 20 containers per month Expanded customer base from a few customers to 15 customers over a one year period resulting in company being the top supplier for the country Developed flexible financing packages to accommodate client needs, through financial risk assessment Pro-active planned through anticipating international trade policies and agreements that strategically align marketing of products Anticipated market trends and adapting and developing product mix to meet market demands Predicted changes in global economic climate and developed strategic marketing plan for mitigating financial impact Adapted to local customs and business practices in different countries Attending trade shows for promoting the new products PRODUCTION AND PRODUCT DEVELOPMENT Designed alternative packaging methods to reduce freight cost, saving $200/container resulting in a cost saving of $4000/month Developed alternate application of materials in established markets Constant improvement of product to meet changing customer needs Assisted in the development of hybrid product that meets clients technical specifications and reduced cost by 8% Pro-actively developed new products to increase consumer safety and expanding sales MARKET RESEARCH AND PRODUCT LAUNCH Researched and Established new Potential customer database in unexplored markets Data minded information to formulate marketing strategy Evolved product use to alternate markets i.e Geo textiles Conducted market research to meet customer needs Established the product brand in the market, through service, quality and customer relation Introduced new Eco Friendly products to market Analyzed business manufacturing strategies to identify opportunities for optimal growth, based on macro level market conditions Performed SWOT analysis for market launch of products in new and identified threats that needed to be overcome
- 2. Effectively launched new products in Nigeria market, and captured majority market share in a one year period Identified marketing strategy based on buying behavior and pattern of customer P.C. KELAGAR 905.608.9593 PAGE 2 Relevant Skills and Experience continued… CUSTOMER SERVICE AND RELATION Researched alternate product sourcing for clients Managed customer relations under difficult financial circumstances Formulated optimal combination of transportation options for client. Successfully negotiated with internal and external clients to benefit both Constant improved the product range to meet changing customer needs WORK HISTORY SENIOR MANAGER MARKETING 2001-2008 Atlantic Yarns Inc, Mississauga, Canada SENIOR MANAGER MARKETING 1999-2001 Spintex Mills Ltd, Lagos, Nigeria ASST. GENERAL MANAGER MARKETING Horizon Fibers Plc, Lagos, Nigeria 1998-1999 EXPORT MANAGER Jindal Polyester Ltd, Bombay, India 1996-1998 EXPORT MANAGER Garware Polyester Ltd, Bombay, India 1994-1996 EDUCATION AND TRAINING MASTERS IN BUSINESS ADMINISTRATION (M.B.A MARKETING & PRODUCTION) SHIVAJI UNIVERSITY, KOLHAPUR BACHELOR OF TECHNOLOGY (TEXTILES) BANGALORE UNIVERSITY, BANAGALORE TOTAL QUALITY MANAGEMENT PROGRAM – SUN FLAG GROUP NIGERIA Languages: English, Hindi, Kannada, Marathi, Spanish Computer Skills: MS Word, Excel, PowerPoint, Outlook; Internet REFERENCES AVAILABLE UPON REQUEST