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Steps for Planning a Website
A Case Study of Build of IAmInfusion.Com.Au

Tuesday, 19 November 13
What are we talking about
The steps, the process and mistakes
Photo credits: Flickr - Jayel Aheram
Tuesday, 19 November 13
About Me
Started in 2006 and based in Sydney.
Photo credits: IAmInfusion.com.au
Tuesday, 19 November 13
We Love Joomla
Who doesn’t!
Photo credits: UltraLynx & PB Web Development
Tuesday, 19 November 13
Small team
Myself = Site architect and co-director, Martina = creative director and co-director
Photo credits: IAmInfusion.com.au
Tuesday, 19 November 13
Lucky to have a growing team
It’s awesome working with other passionates
Photo credits: Flickr - notahipster
Tuesday, 19 November 13
Why are we talking about this
It’s awesome working with other passionates
Photo credits: Flickr - BamCorp
Tuesday, 19 November 13
In the past...
Made mistakes, learnt the hard way
Photo credits: Flickr - Rav560
Tuesday, 19 November 13
Are you a designer?
What is this?
Photo credits: Flickr - salforduniversity
Tuesday, 19 November 13
Lost weeks of productivity
and lots of money
Photo credits: Flickr - gorbould
Tuesday, 19 November 13
Lets avoid these situations
Little bit of planning goes a long way
Photo credits: Flickr - rhysasplundh
Tuesday, 19 November 13
Case study: IAmInfusion.com.au
Little bit of planning goes a long way
Photo credits: IAmInfusion.com.au
Tuesday, 19 November 13
The dream
Two years of product development...
Photo credits: IAmInfusion.com.au
Tuesday, 19 November 13
The process...
Well sort of a process...
Photo credits: IAmInfusion.com.au
Tuesday, 19 November 13
5 Easy Steps
Lets get to it.
Photo credits: Flickr - tolomea
Tuesday, 19 November 13
Get this right
If the girl friend is happy then everything else is just fine
Photo credits: IAmInfusion.com.au
Tuesday, 19 November 13
1. Information gathering
It’s a process, get as much information as possible
Photo credits: Flickr - wy_jackrabbit
Tuesday, 19 November 13
Check list
Get everything you can
Photo credits: Flickr - puuikibeach
Tuesday, 19 November 13
Design information gathering
Target devices
Similar sites (competition)

✤

✤

Business company philosophy / mission
statement

✤

✤

✤

Design Inspiration

Logos

✤

Branding

✤

Corporate identities

✤

Target demographics

✤

Target market

Tuesday, 19 November 13
Marketing & SEO planning
✤

Content strategy

✤

Email marketing

✤

Keywords

✤

Pay per click advertising

✤

Social media

✤

Offline marketing

Tuesday, 19 November 13
Functionality and build
✤

Functional requirements

✤

Server bandwidth

✤

Administrator abilities

✤

Server resources (RAM, CPU, HDD space)

✤

Test cases

✤

User testing / UAT

Tuesday, 19 November 13
2. Wireframing
Sketch out your website, draft plans
Photo credits: IAmInfusion.com.au
Tuesday, 19 November 13
Ability to communicate
Quickly and easily
Photo credits: Flickr - davidkjelkerud
Tuesday, 19 November 13
Engages the client
Client involvement in planning phase
Photo credits: Flickr - Philip Taylor PT
Tuesday, 19 November 13
Tools: Balsamiq
Quick and easy wireframes and drafts
Photo credits: Balsqmiq.com
Tuesday, 19 November 13
Tools: iPad ver. for collaboration
Quick and easy wireframes and drafts
Photo credits: IAmInfusion.com.au
Tuesday, 19 November 13
Tools: Paper and pencil
Best tool and easiest tool to use...
Photo credits: Flickr - Tonx
Tuesday, 19 November 13
3. Site architecture
Quick and easy wireframes and drafts
Photo credits: Flickr - ND
Tuesday, 19 November 13
Type of content
Products, blog articles, company information
Photo credits: Flickr - cuppyuppycake
Tuesday, 19 November 13
Card sorting
Great way to engage with the clients
Photo credits: PB Web Development
Tuesday, 19 November 13
4. Know your extensions
Investigate what you can use according to requirements
Photo credits: Joomla.org
Tuesday, 19 November 13
Create a list of extensions you can use
Check those extensions, ratings, reviews, compatibility
Photo credits: Joomla.org
Tuesday, 19 November 13
5. Plan your build
Match requirements with extensions
Photo credits: IAmInfusion.com.au
Tuesday, 19 November 13
Prototypes
Easy to build multiple Joomla sites with different extension solutions
Photo credits: IAmInfusion.com.au
Tuesday, 19 November 13
Custom development
When 7000+ extensions just doesn’t cut it
Photo credits: Flickr - ronnyandre
Tuesday, 19 November 13
I Am Infusions requirements
Functionality and limitations
Photo credits: IAmInfusion.com.au
Tuesday, 19 November 13
I Am Infusions requirements
✤

Low cost

✤

Low resource usage,

✤

Flexible coupon code logic

✤

Inventory control

✤

Cheap payment options (PayPal)

✤

Fast implementation

Tuesday, 19 November 13
I Am Infusions requirements

✤

Basically need everything

✤

With no budget

✤

Tea canisters to take over the office

Tuesday, 19 November 13
Lots of tea
Being surrounded
Photo credits: IAmInfusion.com.au
Tuesday, 19 November 13
Execution
Putting it all into action
Photo credits: IAmInfusion.com.au
Tuesday, 19 November 13
Test Prototypes
User testing on prototypes to determine issues
Photo credits: IAmInfusion.com.au
Tuesday, 19 November 13
Tested cart extensions
✤

Tested, MijoShop, VirtueMart, Magento and RedShop

✤

Martina tested out functionality and use

✤

Redshop didn’t missing functionality

✤

Virtuemart didn’t feel user friendly

✤

Magento to resource intensive

✤

Mijoshop fit the build

Tuesday, 19 November 13
Results so far
Since launch this year
Photo credits: IAmInfusion.com.au
Tuesday, 19 November 13
Current position

✤

Strong and growing online sales from offline event promotion

✤

Engagement with wholesalers around Australia and the world

✤

Strong fan base via Instragram / social media

✤

Growth of new product range

Tuesday, 19 November 13
What next?
Plan the next stage
Photo credits: IAmInfusion.com.au
Tuesday, 19 November 13
A website is never done
Always more to do improve and grow
Photo credits: IAmInfusion.com.au
Tuesday, 19 November 13
Start planning the next phases
Always more to do improve and grow
Photo credits: IAmInfusion.com.au
Tuesday, 19 November 13
Next for I Am Infusion

✤

Mobile / Responsive website

✤

Additional online payment options

✤

Usability changes and improvements

✤

More product and sales information

✤

Wholesaler and distributor database

Tuesday, 19 November 13
Learning resources
✤

List of other resources

✤

Planning for a website project: http://fivepaths.com/resources/planning-website-project

✤

45 useful checklists - http://www.smashingmagazine.com/2009/06/29/45-incredibly-usefulweb-design-checklists-and-questionnaires/

✤

Comprehensive planning guide - http://www.smashingmagazine.com/2011/06/09/acomprehensive-website-planning-guide/

✤

Website planning & developing your website blue print -http://www.1stwebdesigner.com/
design/part-1-website-planning-developing-your-website-blueprint/

Tuesday, 19 November 13
Thanks everyone
✤

http://www.iaminfusion.com.au

✤

http://pbwebdev.com

✤

Twitter: @astroboysoup

✤

Oh I have a podcast: Joomla Beat Podcast - joomlabe.at
Episode 30 - 5 steps to planning a website - http://joomlabe.at/ep30

Tuesday, 19 November 13

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Step for Planning a Website Design, Development & Build

  • 1. Steps for Planning a Website A Case Study of Build of IAmInfusion.Com.Au Tuesday, 19 November 13
  • 2. What are we talking about The steps, the process and mistakes Photo credits: Flickr - Jayel Aheram Tuesday, 19 November 13
  • 3. About Me Started in 2006 and based in Sydney. Photo credits: IAmInfusion.com.au Tuesday, 19 November 13
  • 4. We Love Joomla Who doesn’t! Photo credits: UltraLynx & PB Web Development Tuesday, 19 November 13
  • 5. Small team Myself = Site architect and co-director, Martina = creative director and co-director Photo credits: IAmInfusion.com.au Tuesday, 19 November 13
  • 6. Lucky to have a growing team It’s awesome working with other passionates Photo credits: Flickr - notahipster Tuesday, 19 November 13
  • 7. Why are we talking about this It’s awesome working with other passionates Photo credits: Flickr - BamCorp Tuesday, 19 November 13
  • 8. In the past... Made mistakes, learnt the hard way Photo credits: Flickr - Rav560 Tuesday, 19 November 13
  • 9. Are you a designer? What is this? Photo credits: Flickr - salforduniversity Tuesday, 19 November 13
  • 10. Lost weeks of productivity and lots of money Photo credits: Flickr - gorbould Tuesday, 19 November 13
  • 11. Lets avoid these situations Little bit of planning goes a long way Photo credits: Flickr - rhysasplundh Tuesday, 19 November 13
  • 12. Case study: IAmInfusion.com.au Little bit of planning goes a long way Photo credits: IAmInfusion.com.au Tuesday, 19 November 13
  • 13. The dream Two years of product development... Photo credits: IAmInfusion.com.au Tuesday, 19 November 13
  • 14. The process... Well sort of a process... Photo credits: IAmInfusion.com.au Tuesday, 19 November 13
  • 15. 5 Easy Steps Lets get to it. Photo credits: Flickr - tolomea Tuesday, 19 November 13
  • 16. Get this right If the girl friend is happy then everything else is just fine Photo credits: IAmInfusion.com.au Tuesday, 19 November 13
  • 17. 1. Information gathering It’s a process, get as much information as possible Photo credits: Flickr - wy_jackrabbit Tuesday, 19 November 13
  • 18. Check list Get everything you can Photo credits: Flickr - puuikibeach Tuesday, 19 November 13
  • 19. Design information gathering Target devices Similar sites (competition) ✤ ✤ Business company philosophy / mission statement ✤ ✤ ✤ Design Inspiration Logos ✤ Branding ✤ Corporate identities ✤ Target demographics ✤ Target market Tuesday, 19 November 13
  • 20. Marketing & SEO planning ✤ Content strategy ✤ Email marketing ✤ Keywords ✤ Pay per click advertising ✤ Social media ✤ Offline marketing Tuesday, 19 November 13
  • 21. Functionality and build ✤ Functional requirements ✤ Server bandwidth ✤ Administrator abilities ✤ Server resources (RAM, CPU, HDD space) ✤ Test cases ✤ User testing / UAT Tuesday, 19 November 13
  • 22. 2. Wireframing Sketch out your website, draft plans Photo credits: IAmInfusion.com.au Tuesday, 19 November 13
  • 23. Ability to communicate Quickly and easily Photo credits: Flickr - davidkjelkerud Tuesday, 19 November 13
  • 24. Engages the client Client involvement in planning phase Photo credits: Flickr - Philip Taylor PT Tuesday, 19 November 13
  • 25. Tools: Balsamiq Quick and easy wireframes and drafts Photo credits: Balsqmiq.com Tuesday, 19 November 13
  • 26. Tools: iPad ver. for collaboration Quick and easy wireframes and drafts Photo credits: IAmInfusion.com.au Tuesday, 19 November 13
  • 27. Tools: Paper and pencil Best tool and easiest tool to use... Photo credits: Flickr - Tonx Tuesday, 19 November 13
  • 28. 3. Site architecture Quick and easy wireframes and drafts Photo credits: Flickr - ND Tuesday, 19 November 13
  • 29. Type of content Products, blog articles, company information Photo credits: Flickr - cuppyuppycake Tuesday, 19 November 13
  • 30. Card sorting Great way to engage with the clients Photo credits: PB Web Development Tuesday, 19 November 13
  • 31. 4. Know your extensions Investigate what you can use according to requirements Photo credits: Joomla.org Tuesday, 19 November 13
  • 32. Create a list of extensions you can use Check those extensions, ratings, reviews, compatibility Photo credits: Joomla.org Tuesday, 19 November 13
  • 33. 5. Plan your build Match requirements with extensions Photo credits: IAmInfusion.com.au Tuesday, 19 November 13
  • 34. Prototypes Easy to build multiple Joomla sites with different extension solutions Photo credits: IAmInfusion.com.au Tuesday, 19 November 13
  • 35. Custom development When 7000+ extensions just doesn’t cut it Photo credits: Flickr - ronnyandre Tuesday, 19 November 13
  • 36. I Am Infusions requirements Functionality and limitations Photo credits: IAmInfusion.com.au Tuesday, 19 November 13
  • 37. I Am Infusions requirements ✤ Low cost ✤ Low resource usage, ✤ Flexible coupon code logic ✤ Inventory control ✤ Cheap payment options (PayPal) ✤ Fast implementation Tuesday, 19 November 13
  • 38. I Am Infusions requirements ✤ Basically need everything ✤ With no budget ✤ Tea canisters to take over the office Tuesday, 19 November 13
  • 39. Lots of tea Being surrounded Photo credits: IAmInfusion.com.au Tuesday, 19 November 13
  • 40. Execution Putting it all into action Photo credits: IAmInfusion.com.au Tuesday, 19 November 13
  • 41. Test Prototypes User testing on prototypes to determine issues Photo credits: IAmInfusion.com.au Tuesday, 19 November 13
  • 42. Tested cart extensions ✤ Tested, MijoShop, VirtueMart, Magento and RedShop ✤ Martina tested out functionality and use ✤ Redshop didn’t missing functionality ✤ Virtuemart didn’t feel user friendly ✤ Magento to resource intensive ✤ Mijoshop fit the build Tuesday, 19 November 13
  • 43. Results so far Since launch this year Photo credits: IAmInfusion.com.au Tuesday, 19 November 13
  • 44. Current position ✤ Strong and growing online sales from offline event promotion ✤ Engagement with wholesalers around Australia and the world ✤ Strong fan base via Instragram / social media ✤ Growth of new product range Tuesday, 19 November 13
  • 45. What next? Plan the next stage Photo credits: IAmInfusion.com.au Tuesday, 19 November 13
  • 46. A website is never done Always more to do improve and grow Photo credits: IAmInfusion.com.au Tuesday, 19 November 13
  • 47. Start planning the next phases Always more to do improve and grow Photo credits: IAmInfusion.com.au Tuesday, 19 November 13
  • 48. Next for I Am Infusion ✤ Mobile / Responsive website ✤ Additional online payment options ✤ Usability changes and improvements ✤ More product and sales information ✤ Wholesaler and distributor database Tuesday, 19 November 13
  • 49. Learning resources ✤ List of other resources ✤ Planning for a website project: http://fivepaths.com/resources/planning-website-project ✤ 45 useful checklists - http://www.smashingmagazine.com/2009/06/29/45-incredibly-usefulweb-design-checklists-and-questionnaires/ ✤ Comprehensive planning guide - http://www.smashingmagazine.com/2011/06/09/acomprehensive-website-planning-guide/ ✤ Website planning & developing your website blue print -http://www.1stwebdesigner.com/ design/part-1-website-planning-developing-your-website-blueprint/ Tuesday, 19 November 13
  • 50. Thanks everyone ✤ http://www.iaminfusion.com.au ✤ http://pbwebdev.com ✤ Twitter: @astroboysoup ✤ Oh I have a podcast: Joomla Beat Podcast - joomlabe.at Episode 30 - 5 steps to planning a website - http://joomlabe.at/ep30 Tuesday, 19 November 13