kamela fahes

 MAC Cosmetics, “Makeup Artist Cosmetics”, was
founded in Toronto ,Ontario , Canada by Frank
Toskan and Frank Angelo in 1984 with the assistance
of chemist Vic Casale. The first U.S MAC store
opened in 1991, in New York.
 The company's products were initially specifically
designed for professional make-up artists but are now
sold to consumers worldwide.

Slogan :
“All Races, All Sexes, All Ages”
conceived to embrace all consumers.
To be the worlds leading make-up
authority among both professional
make-up artists and

•Women (79% working women,from high
classes)
•niche part of men who put makeup or works
in media .

M.A.C. Cosmetics is a great
example of a company that
practices corporate social
responsibility . MAC has five
social initiative programs
currently in place

 1.MAC brush-$35.00
 2.MAC eye shadow-$15.00
 3.MAC lipgloss -$15.00
 4.MAC lustreglass-$20.27
 5.MAC nail lacquer-$16.00
 6.MAC plush lash mascara-$22.79
 7.MAC pro long wear Lipcolour -$13.20
 8.MAC Studio Tech Foundation-$48.68
 9.MAC A Fabulous Fantasy Lip Kit-$40.00
 10.MAC Antonio Lopez mirror-$40.00
 11.MAC beauty powder-$27.00
 12.MAC lipstick-$16.00

 Personal selling is one of the
oldest forms of promotion.
M.A.C Cosmetics follows this
strategy and stands out as
the world's largest make up
company.
Personal Selling:

 M.A.C. Cosmetics was initially
distributed among friends only
in the fashion industry and till
today M.A.C. does not ever
have to conduct any kind of
advertising . This is all credited
to word of mouth publicity and
celebrity endorsements, which
usually includes models, pro
make-up artists and actresses.

Advertising Viva Glam
M.A.C uses celebrities
such as Nicki Minaj ,
Ricky Martin and Lady
Gaga to promote Viva
Glam product line.

 Place: retail outlet place , Mall’s, Duty free ,
Makeup shops
 Price: varies from a product to another
 Promotions: in Lebanon they did only once
25% discount on all the makeup.
 prod

Strengths:
•MAC Cosmetics is a world renowned cosmetic company.
•The company’s unique and well known brand image has
created a strong celebrity following , the brand
receives a vast amount of word of mouth endorsements
from professional make up artists.
•Providing consumers with the experience of being
attended to by highly trained makeup professionals.

MAC Cosmetics does not have a large amount of
weaknesses. One weakness the company is facing is
that the pricing of its products.

‫الفرص‬ ‫من‬ ‫قليل‬ ‫عدد‬ ‫لديها‬ ‫التجميل‬ ‫مستحضرات‬ ‫ماك‬
‫المزيد‬ ‫لخلق‬ ‫الفرصة‬ ‫لديه‬ ‫ماك‬ ،‫أوال‬ ‫لهم‬ ‫المتاحة‬ ‫التسويقية‬
‫مخصصة‬ ‫صغيرة‬ ‫بقعة‬ ‫وجود‬ ‫من‬ ‫بدال‬ ‫بذاته‬ ‫قائما‬ ‫المتاجر‬ ‫من‬
‫الدولي‬ ‫للتوسع‬ ‫فرصة‬ ‫أيضا‬ ‫لديهم‬ ‫أكبر‬ ‫قسم‬ ‫في‬ ‫للشركة‬.
‫الصحية‬ ‫واعية‬ ‫أكثر‬ ‫المستهلكون‬ ‫أصبح‬ ،‫اليوم‬ ‫المجتمع‬ ‫في‬
‫أن‬ ‫عن‬ ‫لإلعالن‬ ‫الفرصة‬ ‫لديه‬ ‫ماك‬ ‫التجميل‬ ‫ومستحضرات‬
‫على‬ ‫تحتوي‬ ‫وأنها‬ ‫الحرة‬ ‫القسوة‬ ‫هي‬ ‫منتجاتها‬ ‫جميع‬
‫الجودة‬ ‫مستويات‬ ‫أعلى‬ ‫من‬ ‫مكونات‬.‫البرامج‬ ‫توفر‬ ،‫وأخيرا‬
‫تسويقية‬ ‫فرصة‬ ‫اإليدز‬ ‫مساعدات‬ ‫صندوق‬ ‫مثل‬ ‫القائمة‬
‫التجميل‬ ‫مستحضرات‬ ‫لشركة‬ ‫إضافية‬

are mainly competitors the main threat is
in their pricing. Because their prices are
very high. their products are unable to
reach to the common people unlike Loreal
and Revlon whose prices are
comparatively cheaper

kamela fahes

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