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Introduction to The Execution Premium
Process


Dr. Robert S. Kaplan
Dr. David P. Norton



2010 Palladium EMEA Summit
Madrid, Spain
May 18-20, 2010
The New Strategy Management System



                                             2
                                                 TRANSLATE THE STRATEGY                                    DEVELOP THE STRATEGY
                                                                                                                                       1
                                                 •   Strategy Map / Themes
                                                                                                       •     Mission, Values, Vision
                                                 •   Measures / Targets
                                                                                                       •     Strategic Analysis
                                                 •   Initiative Portfolios
                                                                                                       •     Strategy Formulation
                                                 •   Funding / Stratex


                                                                                                                                                                           6
           3    ALIGN THE ORGANIZATION                                                                                                               TEST & ADAPT
                                                                                 Strategic Plan
               •   Business Units                                                                            performance measures             •   Profitability Analysis
               •   Support Units                                             • Strategy Map                                                   •   Strategy Correlations
               •   Employees                                                 • Balanced Scorecard                                             •   Emerging Strategies
                                                                             • Stratex


                                                                                            results
                                                                                                                                                                           5
                   PLAN OPERATIONS                                               Operating Plan                                                   MONITOR & LEARN
           4                                                                 • Sales Forecast
                                                                                                             performance measures
               •   Key process improvement
               •   Sales planning                                            • Resource Requirements                                          •   Strategy Reviews
               •   Resource capacity plan                                    • Dashboards                                                     •   Operating Reviews
               •   Budgeting                                                 • Budgets

                                                                                            results

                                                                                EXECUTION
                                                                                    Process
                                                                                    Initiative




100518_EMEA Madrid_Intro_dpn                                                                                                               © 2010David Norton and Palladium Group, Inc.   2
20 years of experience has created a rich knowledge base of management
  best practices
                                           2. TRANSLATE THE STRATEGY                                                              1. DEVELOP THE STRATEGY
                              2.1    Design Strategy Map with Linked Strategic Objectives                              1.1   Affirm Mission and Values & Quantify the Vision
                              2.2    Define Measures                                                                   1.2   Perform Strategic Analysis
                              2.3    Define Targets                                                                    1.3   Formulate Strategy
                              2.4    Prioritize Strategic Initiatives                                                  1.4   Define Value Gap
                              2.5    Authorize & Protect Strategy Funding                                              1.5   Implement Planning Cycle
                              2.6    Assign Accountability                                                             1.6   Enhance Vision with Themes
                              2.7    Identify Key Risk Indicators



                       3. ALIGN THE ORGANIZATION
           3.1   Align Business Units to Corporate Strategic Priorities
           3.2   Align Support Units                                                                                                                              6.. TEST AND ADAPT
           3.3   Communicate Strategy                                                                                                            6.1     Test the Strategy’s Cause and Effect Relationships
           3.4   Align Individual Goals                                                                                                          6.2     Test Robustness of the Strategy
           3.5   Define the Corporate Strategy Role                                                                                              6.3     Use Decision Analytic Models
           3.6   Align Key Customers
           3.7   Align Key Suppliers
           3.8   Align Board
           3.9   Align Compensation


                                                                                                                                                         5.. MONITOR AND LEARN
                                    4. PLAN OPERATIONS
                                                                                                                                           5.1   Conduct Operational Review Meetings
                 4.1    Set Priorities for Strategic Processes                                                                             5.2   Conduct Strategy Review Meetings
                 4.2    Integrate Financial Planning and Resource Capacity         Palladium Execution Premium Process™ (XPP)              5.3   Manage Initiatives
                        Planning with the Strategy                                                                                         5.4   Review Risk Management Plans and Processes
                 4.3    Use Process Models
                 4.4    Perform HR Planning
                 4.5    Perform IT Planning
                 4.6    Develop Risk Mitigation Initiatives
                 4.7    Create Operational Dashboards
                 4.8    Use Process / Driver Models
                 4.9    Establish Cross Business Teams


                 A. LEAD THE CAMPAIGN                                       B. BUILD TECHNOLOGY INFRASTRUCTURE                                              C. CREATE OSM INFRASTRUCTURE
     A.1    Drive the Strategy Execution Agenda                                  B.1 Business Intelligence Strategy                                C.1     Establish OSM as Strategy Management System Designer
     A.2    Define Strategic Change Agenda                                       B.2 Information Management Delivery                               C.2     Make OSM the Process Owner
     A.3    Align Executive Team Behavior with Strategy                          B.3 Data Governance                                               C.3     Use OSM to Integrate Other Strategy Execution Processes
     A.4    Establish the OSM                                                                                                                      C.4     Provide Staff Resources
                                                                                                                                                   C.5     Establish Senior Reporting Level


100518_EMEA Madrid_Intro_dpn                                                                                                                                     © 2010David Norton and Palladium Group, Inc.        3

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Kaplan & Norton, Introduction to XPP

  • 1. Introduction to The Execution Premium Process Dr. Robert S. Kaplan Dr. David P. Norton 2010 Palladium EMEA Summit Madrid, Spain May 18-20, 2010
  • 2. The New Strategy Management System 2 TRANSLATE THE STRATEGY DEVELOP THE STRATEGY 1 • Strategy Map / Themes • Mission, Values, Vision • Measures / Targets • Strategic Analysis • Initiative Portfolios • Strategy Formulation • Funding / Stratex 6 3 ALIGN THE ORGANIZATION TEST & ADAPT Strategic Plan • Business Units performance measures • Profitability Analysis • Support Units • Strategy Map • Strategy Correlations • Employees • Balanced Scorecard • Emerging Strategies • Stratex results 5 PLAN OPERATIONS Operating Plan MONITOR & LEARN 4 • Sales Forecast performance measures • Key process improvement • Sales planning • Resource Requirements • Strategy Reviews • Resource capacity plan • Dashboards • Operating Reviews • Budgeting • Budgets results EXECUTION Process Initiative 100518_EMEA Madrid_Intro_dpn © 2010David Norton and Palladium Group, Inc. 2
  • 3. 20 years of experience has created a rich knowledge base of management best practices 2. TRANSLATE THE STRATEGY 1. DEVELOP THE STRATEGY 2.1 Design Strategy Map with Linked Strategic Objectives 1.1 Affirm Mission and Values & Quantify the Vision 2.2 Define Measures 1.2 Perform Strategic Analysis 2.3 Define Targets 1.3 Formulate Strategy 2.4 Prioritize Strategic Initiatives 1.4 Define Value Gap 2.5 Authorize & Protect Strategy Funding 1.5 Implement Planning Cycle 2.6 Assign Accountability 1.6 Enhance Vision with Themes 2.7 Identify Key Risk Indicators 3. ALIGN THE ORGANIZATION 3.1 Align Business Units to Corporate Strategic Priorities 3.2 Align Support Units 6.. TEST AND ADAPT 3.3 Communicate Strategy 6.1 Test the Strategy’s Cause and Effect Relationships 3.4 Align Individual Goals 6.2 Test Robustness of the Strategy 3.5 Define the Corporate Strategy Role 6.3 Use Decision Analytic Models 3.6 Align Key Customers 3.7 Align Key Suppliers 3.8 Align Board 3.9 Align Compensation 5.. MONITOR AND LEARN 4. PLAN OPERATIONS 5.1 Conduct Operational Review Meetings 4.1 Set Priorities for Strategic Processes 5.2 Conduct Strategy Review Meetings 4.2 Integrate Financial Planning and Resource Capacity Palladium Execution Premium Process™ (XPP) 5.3 Manage Initiatives Planning with the Strategy 5.4 Review Risk Management Plans and Processes 4.3 Use Process Models 4.4 Perform HR Planning 4.5 Perform IT Planning 4.6 Develop Risk Mitigation Initiatives 4.7 Create Operational Dashboards 4.8 Use Process / Driver Models 4.9 Establish Cross Business Teams A. LEAD THE CAMPAIGN B. BUILD TECHNOLOGY INFRASTRUCTURE C. CREATE OSM INFRASTRUCTURE A.1 Drive the Strategy Execution Agenda B.1 Business Intelligence Strategy C.1 Establish OSM as Strategy Management System Designer A.2 Define Strategic Change Agenda B.2 Information Management Delivery C.2 Make OSM the Process Owner A.3 Align Executive Team Behavior with Strategy B.3 Data Governance C.3 Use OSM to Integrate Other Strategy Execution Processes A.4 Establish the OSM C.4 Provide Staff Resources C.5 Establish Senior Reporting Level 100518_EMEA Madrid_Intro_dpn © 2010David Norton and Palladium Group, Inc. 3