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KNOWLEDGE BASES AND RELATED TOOLS:  IMPROVING OPENURL EFFECTIVENESS Jason Price, PhD Claremont Colleges/SCELC KBART Working Group Member ER&L 2009 Conference UCLA X X KBART K  ? ok  ?
Today’s Outline OpenURL Overview Measure of success; Positives and negatives KBART: Reviewing Problems & Seeking Solutions KBART background, goals, membership Main problem areas & Solutions improve holdings data accuracy Improve application of OpenURL syntax from “sources” Improve knowledge of OpenURL & its importance & issues  KBART Deliverables
OpenURL Overview The evolution of the OpenURL in reality: If links fail, patrons will turn to  the tool that always works Three main problems with OpenURL today: Bad data ;  Bad formatting ;  Lack of knowledge;  ‘  ‘
The Measure of Success Better access for patrons Fewer false positives: saying it’s available when its not Fewer false negatives: saying it’s not available when it is Best-case scenario:  IF  a patron is seeking an item,  and  her library offers access to it through exactly seven online resources, THEN  the OpenURL resolver returns exactly seven accurate links to the full text AND  the ‘best’ resources appear first
Why we do what we do… http://tinyurl.com/59txop
The OpenURL resolver window
Transport to the target database…
… containing the full text
Dan in Real Life… The Positives – it gets patrons to content they would not otherwise have found It’s a great leap forward in library services It’s fairly straightforward; it’s not incredibly complicated The Negatives – it doesn’t get patrons to content as effectively as it should Inaccurate data leads to bad and missing links Incorrect implementation doesn’t transfer metadata properly Lack of knowledge of its importance means: some vendors aren’t using it  many of others aren’t investing in improved source implementation or more accurate & timely data transfer But first, a bit of history OpenURL in Real Life…
KBART: A History UKSG 2007 research report by James Culling, “Link Resolvers and the Serials Supply Chain”  (at  http://www.uksg.org/projects/linkfinal )  Provided ideas on improving usage and accuracy Recommended follow-up to address some specifics NISO partnership to broaden reach and include US audience
KBART: An Introduction K nowledge  B ases  A nd  R elated  T ools UKSG and NISO collaborative project Get better data for everyone –  Those who provide data (publishers, aggregators) Those who process data (link resolvers, ERMs, etc.) Those who present data (libraries, consortia) All for  THOSE WHO USE DATA  – library patrons Ensuring timely transfer of accurate data to knowledgebases, ERMs, etc.
Who’s in KBART? Core working group  chaired by Peter McCracken (Serials Solutions) and Charlie Rapple (TBI Communications; formerly Ingenta) Link resolver/ERM suppliers –  Ex Libris, Serials Solutions Publishers –  British Medical Journal Group, Taylor & Francis  Subscription agents/aggregators –  Credo, EBSCO, Swets  Consortia – California Digital Library, SCELC  Libraries –  Claremont, Cornell, Edinburgh, Leicester, Princeton, Pacific Northwest Technical Lab  Monitoring group More of these plus other related groups e.g. NASIG Anyone can join monitoring group  sign up for updates:  [email_address]
Problem Overview Knowledge bases Date coverage Title relations Licensing Data & transfer Supply chain Compliance accuracy format vol/issue vs date date granularity (day, month, season, year) title changes title mapping abbreviations ISSN/ISBN variations re-use of ISSN effect on licensing genericism/granularity misrepresentation package variations accuracy free content format ownership contacts/feedback mechanisms incentive informal structure unclear responsibilities duplication of effort file format format definitions; shoe-horning age of data accuracy frequency link syntax and granularity
KBART: Examining the problems “ OpenURL’s Negatives” Inaccurate holdings data leads to bad & missing links Incorrect implementation doesn’t transfer metadata properly Lack of knowledge means some vendors aren’t using it and the remainder aren’t improving it
Inaccurate Data – The problem Error Level False (+)  including links to inaccessible content False (-) lacking links to accessible content Title Access not activated by publisher Accessible title not listed in KB/Catalog Date Range Part  of access not activated by publisher OR   Years of access  over-represented  in KB/Catalog Years of access  under-represented in KB/Catalog
Inaccurate Data – Impact Listing of ≈ 120,000 articles needed correction (based on estimated ave. 6x/yr & 10 articles/issue)  Error Level False ( + ) False ( - ) Title 290 journal yrs 1205 journal yrs Date Range 485 journal yrs
Inaccurate Data –  Current responses REACTIVE – correcting data for individual articles that patrons report as inaccessible But what about the (large) majority that go unreported (esp. the false negatives that prove that “Google has lots of content ’not available through the library’”) PROACTIVE – before we get (or don’t get) complaints  title by title or package by package extremely labor intensive An example
Proactive reconciliation of an ejournal package list General Process – library, consortium or KB vendor (Re-)Request updated access list from publisher Sample publisher list for accuracy Translate publisher list to match KB list Number of titles never matches  Perform ISSN match with MS Access Watch for & integrate title changes, mergers, acquisitions and losses Watch for publisher-reuse of ISSNs/title combinations Identify date discrepancies manually (inconsistent formats) Decide when its ‘good enough’ and go live/distribute new list Lather, Rinse, Repeat Correcting Inaccurate Data –  the hard way
Correcting Inaccurate Data –  the hard way 226 titles = 16%
Inaccurate Data – The KBART Solutions Standardize transfer of data within and among supply chain participants Phase I - Best practices recommendations specifying:  means of data transfer frequency of updates File structure Data elements – Mandatory and Optional e.g. Start and end date format & granularity
KBART: progressive data element recommendations Under consideration  (Mandatory or optional?) Title level information  Issue completeness (includes all articles?) Article completeness (Includes tables & figs?) Full text format (html vs pdf) Embargo period (granular specification) Moving wall (a la Nature/Palgrave) Genre Freely accessible content listed separately Ebook fields
If we build it, & they don’t come … How do we handle incorrect data? Grading? Policing? Shaming? Biggest and most difficult problem to solve Highlight to content providers how important completely accurate data is to their end users Consider the ‘false positive’: arrrgh, that’s frustrating… Consider the ‘false negative’: much, much worse: how would you ever know?
Incorrect Implementation – the problem article citation (SOURCE) query (base URL + metadata string) link resolver/ knowledge base target (cited) article publisher website database print collections gateways publisher/provider holdings data repository
A  book chapter  citation in a database: Cognitive psychology, new test design, and new test theory: An introduction. Snow, Richard E.; Lohman, David F.; In:  Test theory for a new generation of tests . Frederiksen, Norman; Mislevy, Robert J.; Bejar, Isaac I.; Hillsdale, NJ, England: Lawrence Erlbaum Associates, Inc, 1993. pp. 1-17.  [Chapter] Incorrect Implementation – an example
Incorrect Implementation – an example No self-respecting OpenURL talk…  http://ry6af4uu9w.search.serialssolutions.com/?genre=bookitem&isbn=0805805931&issn=& atitle =Test+theory+for+a+new+generation+of+tests.&volume=&issue=&date=19930101& title =Cognitive+psychology%2c+new+test+design%2c+and+new+test+theory%3a+An+introduction.&aulast=Snow%2c+Richar&spage=1&pages=1-17&sid=XXXX:PsycINFO&pid=%3Cui%3E1992-98936-001%3C/ui%3E&%3Cdate%3E19930101%3C/date%3E&%3Cdb%3EPsycINFO%3C/db%3E
Incorrect Implementations  – the Example made worse http://ry6af4uu9w.search.serialssolutions.com/?genre= article &isbn=0805805931&issn=& atitle =Test+theory+for+a+new+generation+of+tests.&volume=&issue=&date=19930101& title =Cognitive+psychology%2c+new+test+design%2c+and+new+test+theory%3a+An+introduction.&aulast=Snow%2c+Richar&spage=1&pages=1-17&sid=XXXX:PsycINFO&pid=%3Cui%3E1992-98936-001%3C/ui%3E&%3Cdate%3E19930101%3C/date%3E&%3Cdb%3EPsycINFO%3C/db%3E Genre: Openurl 0.1 vs 1.0
Study at Claremont 5 Results in each of 5 genres from each of 5 databases Journal Articles, Books, Chapters, Newspaper arts, [Dissertations] Measure success rate, cause of each failure Preliminary analysis shows: Journal articles have significantly lower failure rate Source URL formation as major cause of failure Relative consistency within a database/genre combination  Incorrect Implementations – the impact
Solving the Problems:  Lack of Knowledge Some content providers simply aren’t aware of what OpenURL does and why it benefits them Education & advocacy Follow recommendations of Culling/SIS report; provide useful information to those content providers How to implement correctly Offer contacts for those needing assistance The remainder may not recognize the value of and their role in improving OpenURL effectiveness
Solving the Problem:  Lack of knowledge Help content providers determine what is working, and what isn’t Cornell project to focus on source OpenURLs Identify correct and incorrect implementations Give opportunity for vendors to grade selves Offer more & better examples of why open OpenURL matters Quiet challenge (ok, at least out loud) to ER community: produce and distribute studies of the effect of OpenUrl (& poor implementations) on usage There is one underway at Claremont, we need many more So many possibilities, so little time (shortsighted? –we’re treating the symptoms, not curing the disease)
Summary: KBART Deliverables Create a report that provides general guidance on problematic issues Data problems Incorrect implementation Limited knowledge Offer best practices guidelines for how to effectively transfer accurate data among parties Provide better understanding of supply chain
Challenges Figuring out how to deal with data accuracy questions Ensuring uptake among smaller or less-committed content providers Providing ongoing support for new participants
Thanks! http://www.uksg.org/kbart http://www.niso.org/workrooms/kbart Peter McCracken (NISO co-chair) [email_address] Co-founder & Director for Research, Serials Solutions Charlie Rapple (UKSG co-chair) [email_address] Head of Marketing Development, TBI Communications Jason Price (Working group member) [email_address] Head of Collections @ Claremont; SCELC ejournal package analyst

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KBART update ER&L 2009

  • 1. KNOWLEDGE BASES AND RELATED TOOLS: IMPROVING OPENURL EFFECTIVENESS Jason Price, PhD Claremont Colleges/SCELC KBART Working Group Member ER&L 2009 Conference UCLA X X KBART K ? ok ?
  • 2. Today’s Outline OpenURL Overview Measure of success; Positives and negatives KBART: Reviewing Problems & Seeking Solutions KBART background, goals, membership Main problem areas & Solutions improve holdings data accuracy Improve application of OpenURL syntax from “sources” Improve knowledge of OpenURL & its importance & issues KBART Deliverables
  • 3. OpenURL Overview The evolution of the OpenURL in reality: If links fail, patrons will turn to the tool that always works Three main problems with OpenURL today: Bad data ; Bad formatting ; Lack of knowledge; ‘ ‘
  • 4. The Measure of Success Better access for patrons Fewer false positives: saying it’s available when its not Fewer false negatives: saying it’s not available when it is Best-case scenario: IF a patron is seeking an item, and her library offers access to it through exactly seven online resources, THEN the OpenURL resolver returns exactly seven accurate links to the full text AND the ‘best’ resources appear first
  • 5. Why we do what we do… http://tinyurl.com/59txop
  • 7. Transport to the target database…
  • 8. … containing the full text
  • 9. Dan in Real Life… The Positives – it gets patrons to content they would not otherwise have found It’s a great leap forward in library services It’s fairly straightforward; it’s not incredibly complicated The Negatives – it doesn’t get patrons to content as effectively as it should Inaccurate data leads to bad and missing links Incorrect implementation doesn’t transfer metadata properly Lack of knowledge of its importance means: some vendors aren’t using it many of others aren’t investing in improved source implementation or more accurate & timely data transfer But first, a bit of history OpenURL in Real Life…
  • 10. KBART: A History UKSG 2007 research report by James Culling, “Link Resolvers and the Serials Supply Chain” (at http://www.uksg.org/projects/linkfinal ) Provided ideas on improving usage and accuracy Recommended follow-up to address some specifics NISO partnership to broaden reach and include US audience
  • 11. KBART: An Introduction K nowledge B ases A nd R elated T ools UKSG and NISO collaborative project Get better data for everyone – Those who provide data (publishers, aggregators) Those who process data (link resolvers, ERMs, etc.) Those who present data (libraries, consortia) All for THOSE WHO USE DATA – library patrons Ensuring timely transfer of accurate data to knowledgebases, ERMs, etc.
  • 12. Who’s in KBART? Core working group chaired by Peter McCracken (Serials Solutions) and Charlie Rapple (TBI Communications; formerly Ingenta) Link resolver/ERM suppliers – Ex Libris, Serials Solutions Publishers – British Medical Journal Group, Taylor & Francis Subscription agents/aggregators – Credo, EBSCO, Swets Consortia – California Digital Library, SCELC Libraries – Claremont, Cornell, Edinburgh, Leicester, Princeton, Pacific Northwest Technical Lab Monitoring group More of these plus other related groups e.g. NASIG Anyone can join monitoring group sign up for updates: [email_address]
  • 13. Problem Overview Knowledge bases Date coverage Title relations Licensing Data & transfer Supply chain Compliance accuracy format vol/issue vs date date granularity (day, month, season, year) title changes title mapping abbreviations ISSN/ISBN variations re-use of ISSN effect on licensing genericism/granularity misrepresentation package variations accuracy free content format ownership contacts/feedback mechanisms incentive informal structure unclear responsibilities duplication of effort file format format definitions; shoe-horning age of data accuracy frequency link syntax and granularity
  • 14. KBART: Examining the problems “ OpenURL’s Negatives” Inaccurate holdings data leads to bad & missing links Incorrect implementation doesn’t transfer metadata properly Lack of knowledge means some vendors aren’t using it and the remainder aren’t improving it
  • 15. Inaccurate Data – The problem Error Level False (+) including links to inaccessible content False (-) lacking links to accessible content Title Access not activated by publisher Accessible title not listed in KB/Catalog Date Range Part of access not activated by publisher OR Years of access over-represented in KB/Catalog Years of access under-represented in KB/Catalog
  • 16. Inaccurate Data – Impact Listing of ≈ 120,000 articles needed correction (based on estimated ave. 6x/yr & 10 articles/issue) Error Level False ( + ) False ( - ) Title 290 journal yrs 1205 journal yrs Date Range 485 journal yrs
  • 17. Inaccurate Data – Current responses REACTIVE – correcting data for individual articles that patrons report as inaccessible But what about the (large) majority that go unreported (esp. the false negatives that prove that “Google has lots of content ’not available through the library’”) PROACTIVE – before we get (or don’t get) complaints title by title or package by package extremely labor intensive An example
  • 18. Proactive reconciliation of an ejournal package list General Process – library, consortium or KB vendor (Re-)Request updated access list from publisher Sample publisher list for accuracy Translate publisher list to match KB list Number of titles never matches Perform ISSN match with MS Access Watch for & integrate title changes, mergers, acquisitions and losses Watch for publisher-reuse of ISSNs/title combinations Identify date discrepancies manually (inconsistent formats) Decide when its ‘good enough’ and go live/distribute new list Lather, Rinse, Repeat Correcting Inaccurate Data – the hard way
  • 19. Correcting Inaccurate Data – the hard way 226 titles = 16%
  • 20. Inaccurate Data – The KBART Solutions Standardize transfer of data within and among supply chain participants Phase I - Best practices recommendations specifying: means of data transfer frequency of updates File structure Data elements – Mandatory and Optional e.g. Start and end date format & granularity
  • 21. KBART: progressive data element recommendations Under consideration (Mandatory or optional?) Title level information Issue completeness (includes all articles?) Article completeness (Includes tables & figs?) Full text format (html vs pdf) Embargo period (granular specification) Moving wall (a la Nature/Palgrave) Genre Freely accessible content listed separately Ebook fields
  • 22. If we build it, & they don’t come … How do we handle incorrect data? Grading? Policing? Shaming? Biggest and most difficult problem to solve Highlight to content providers how important completely accurate data is to their end users Consider the ‘false positive’: arrrgh, that’s frustrating… Consider the ‘false negative’: much, much worse: how would you ever know?
  • 23. Incorrect Implementation – the problem article citation (SOURCE) query (base URL + metadata string) link resolver/ knowledge base target (cited) article publisher website database print collections gateways publisher/provider holdings data repository
  • 24. A book chapter citation in a database: Cognitive psychology, new test design, and new test theory: An introduction. Snow, Richard E.; Lohman, David F.; In: Test theory for a new generation of tests . Frederiksen, Norman; Mislevy, Robert J.; Bejar, Isaac I.; Hillsdale, NJ, England: Lawrence Erlbaum Associates, Inc, 1993. pp. 1-17. [Chapter] Incorrect Implementation – an example
  • 25. Incorrect Implementation – an example No self-respecting OpenURL talk… http://ry6af4uu9w.search.serialssolutions.com/?genre=bookitem&isbn=0805805931&issn=& atitle =Test+theory+for+a+new+generation+of+tests.&volume=&issue=&date=19930101& title =Cognitive+psychology%2c+new+test+design%2c+and+new+test+theory%3a+An+introduction.&aulast=Snow%2c+Richar&spage=1&pages=1-17&sid=XXXX:PsycINFO&pid=%3Cui%3E1992-98936-001%3C/ui%3E&%3Cdate%3E19930101%3C/date%3E&%3Cdb%3EPsycINFO%3C/db%3E
  • 26. Incorrect Implementations – the Example made worse http://ry6af4uu9w.search.serialssolutions.com/?genre= article &isbn=0805805931&issn=& atitle =Test+theory+for+a+new+generation+of+tests.&volume=&issue=&date=19930101& title =Cognitive+psychology%2c+new+test+design%2c+and+new+test+theory%3a+An+introduction.&aulast=Snow%2c+Richar&spage=1&pages=1-17&sid=XXXX:PsycINFO&pid=%3Cui%3E1992-98936-001%3C/ui%3E&%3Cdate%3E19930101%3C/date%3E&%3Cdb%3EPsycINFO%3C/db%3E Genre: Openurl 0.1 vs 1.0
  • 27. Study at Claremont 5 Results in each of 5 genres from each of 5 databases Journal Articles, Books, Chapters, Newspaper arts, [Dissertations] Measure success rate, cause of each failure Preliminary analysis shows: Journal articles have significantly lower failure rate Source URL formation as major cause of failure Relative consistency within a database/genre combination Incorrect Implementations – the impact
  • 28. Solving the Problems: Lack of Knowledge Some content providers simply aren’t aware of what OpenURL does and why it benefits them Education & advocacy Follow recommendations of Culling/SIS report; provide useful information to those content providers How to implement correctly Offer contacts for those needing assistance The remainder may not recognize the value of and their role in improving OpenURL effectiveness
  • 29. Solving the Problem: Lack of knowledge Help content providers determine what is working, and what isn’t Cornell project to focus on source OpenURLs Identify correct and incorrect implementations Give opportunity for vendors to grade selves Offer more & better examples of why open OpenURL matters Quiet challenge (ok, at least out loud) to ER community: produce and distribute studies of the effect of OpenUrl (& poor implementations) on usage There is one underway at Claremont, we need many more So many possibilities, so little time (shortsighted? –we’re treating the symptoms, not curing the disease)
  • 30. Summary: KBART Deliverables Create a report that provides general guidance on problematic issues Data problems Incorrect implementation Limited knowledge Offer best practices guidelines for how to effectively transfer accurate data among parties Provide better understanding of supply chain
  • 31. Challenges Figuring out how to deal with data accuracy questions Ensuring uptake among smaller or less-committed content providers Providing ongoing support for new participants
  • 32. Thanks! http://www.uksg.org/kbart http://www.niso.org/workrooms/kbart Peter McCracken (NISO co-chair) [email_address] Co-founder & Director for Research, Serials Solutions Charlie Rapple (UKSG co-chair) [email_address] Head of Marketing Development, TBI Communications Jason Price (Working group member) [email_address] Head of Collections @ Claremont; SCELC ejournal package analyst

Editor's Notes

  • #6: What good is a standard if you cant ignore it? But OpenURL works, a lot, and theres the COUNTER standard…
  • #16: Title by title Survey of 2250 individual Claremont Colleges journal subscriptions (less than 10% of the total number of titles we list) NB: this does NOT include aggregator titles, unsubscribed titles, OR freely available titles
  • #17: Out of the 2250 individual subscriptions, we found that… And remember this is for less than 10% of the titles we list that should have been the MOST accurate There are certainly many sources of these errors—though they would be largely solved by accurate transfer of individual libraries’ access rights directly from the publisher (that has to manage them) to the KB provider in machine readable form OK –so maybe that’s a pipe dream, but we should—we must--be able to make progress in that direction
  • #18: Here’s a concrete example at the consortial level – a before and a hoped for after
  • #20: Reconciliation of publisher access list w/ older custom consortium package KB list and reality check Main point is NOT the level of accuracy of the older consortium list (which is far more accurate than the global list), But the number of titles that had to be checked by hand, and the necessity of editing the KB list rather than just passing on the publisher list
  • #22: Not just fixing inacurracies, but trying to build in user-centered improvements too
  • #23: If Google provides access to more content users will not trust (or use) this valuable tool; Segue – I choose to believe that if they don’t come its because they don’t think its important, and that clearly