Keltron

Kerala State Electronics Development Corporation Limited
Presented by
Anoop TS
Designed by
ANOOP TS
Presenting by
ANOOP TS
DIPIN M

KE is a public sector electronics company located in
Thiruvananthapuram under the direct control of the State
government of Kerala.
Being a pioneer since 1973.
Keltron has been the catalysis for the development of electronics
industry in Kerala.
www.keltron.org

Within five years of its inception, Keltron had set up a production
center in every district of the State.
More than 5,000 people were engaged directly or indirectly by
Keltron for the manufacture of electronic goods.
In its early days, the company produced DCS, PLC, electronic
devices such as televisions, radios and other consumer electronics
goods.

Currently, major products of the company include mines for
Indian navy and various parts of Rockets for ISRO.
The company also produces basic electronic components such as
capacitors, transistors, resistors, diodes, PCBs on a large scale
for the Indian market.
It also provides services in the field of information technology,
animation, and web designing.

During the early days of Globalization, Keltron faced severe
crisis, and became loss making unit, due to the failure in
competing with multinational companies.
Recently the company has started recovering from the crisis and is
currently operating in profit. In 2005-06 the company made a net
turn over of 109 crores with an operating surplus of 13 crores.

To be a world-class, growth-oriented electronics corporation specialized in
providing quality, market-focused products, services and cost-effective system
solutions to a large clientele. To attain leadership position in the knowledge
industry by training and utilizing the rich knowledge capital available in Kerala,
and creating a wide technology horizon for the development of knowledge
wares and intelligent systems.

To achieve total customer satisfaction through continual improvement and
effective Quality Management.

Keltron is a licensed ISP by the
Government of India
Networking
Web Services
Co-location and Hosting
IT facility management services
Skills Development
IT Education / Knowledge Services
Medical Transcription

PERSONNEL AND ADMNISTRATION
DEPARTMENT
PRODUCTION
DEPARTMERNTS
PEG
MARKETING
PLANNING
SSG
PRODUCTION
QUALITY
CONTROL
SPG
TEST CHECKING
FINANCE
PURCHASE
DEPARTMENT

I. PERSONNEL & ADMINISTRATION DEPARTMENT
Human resource being one of the greatest assets of the company, the personal
department looks after the well being of the employees.
1) Recruitment
2) Establishment
3) Time office function
4) Welfare function
5) Statutory function
6) Industrial function trade union management
7) Training and development
8) Disciplinary cases
KEY FUNCTIONS

Each department is associated with different products they are:
1) Security and surveillance group (SSG)
2) Special products group (SPG)
3) Power electronic group (PEG)
4) Data entry information technology (DEIT)
5) Identity card processing (IDCP)
Product Profile
KELTRON EQUIPMENT COMPLEX, Kayamkulam has 3 production departments
and 2 service departments.

1. SECURITY AND SURVILLANCE GROUP (SSG)
Division executed for the manufacture, supply and integrated parts of
broadcast equipment, attendance and access control and security system.
(ADMS) Attendance data management system, computers automatic
fare and stored forward collection systems, message switching system
etc.
CCTV systems, display system for airport and railways, broadcast
engineering products, radio communication systems, fire alarm systems,
micro wave video transmission system

 Major projects executed to:
CCTV and Surveillance monitoring system at parliament, PM’s residence etc
CCTV systems in process industries like Vizag steel plant, Starlit industries etc
Installations in Doordarsan and All India Radio.
Attendance data management system in the major industrial establishments in
the country
Installed Traffic Signal Systems all over India in the last three decades.
 Maintenance of Traffic Signals in Delhi.
 Maintenance of Traffic Signals in Mumbai.

CGRAPS Project for Pune Municipal Corporation
IGVTDC Project for Kolkata Police.
Supply, Installations and Commissioning of Traffic Signals in 44 Junctions for
Greater Mumbai Municipal Corporation.
Supply, Installation and Commissioning of Solar Powered Traffic Signal System
for Nagpur Municipal Corporation
 Current Projects:

2. SPECIAL PRODUCTS GROUP (SPG)
SPG section designs, manufactures and supplies electronic equipment for
Defense and Space application.
Processor based ground mine
E.M log
Steering gear control system
Echo sounder
Under water telephone
Search and rescue beacon

3. POWER ELECTRONIC GROUP (PEG)
PEG division established for design and manufacture of power circuits.
They mainly manufacture:
High power rectifiers
UPS
DC & AC thirstier
Battery charges
High capacity voltage stabilizers
Power plant for DOT exchanges
AC&DC distribution boards
Energy Savers
High Frequency Transformers
Traffic Management Systems

The finance and accounts of KEC is divided into five functional sections as under:
II. Finance Department
Finance department deals with planning, controlling of firms financial
resources.
1) Cash and Compilation
2) Purchase accounts
3) Sales accounts
4) Costing
5) Pay roll

Managing cash and bank transactions
Sales accounting
purchase accounting
Pay roll management
Finalization of accounts
Costing and cost accounting
i. Budgetary control
ii. To meet audit requirements
iii. Statutory payments & accounts
 KEY FUNCTIONS

MARKETING DEPARTMENT
The marketing department carries out the functions of
Retaining a considerable market share
Creating customer satisfaction
Credit policy
Sales promotion
Packaging
Distribution channels
Ensuring that the finished products reach the customers at the “right
place, right time, and responsible price and is of the right quantity”.

PLANNING
The planning department broadly has two functions
Material requisition planning
Production planning and control

III. Production
1) Production planning
2) Arrangement for material, tools and instruments
3) Work allotment
4) Production monitoring
5) Forward production for line inspection
6) Rework where required
7) Reporting of production summary
8) Evaluate reason for variation in production
KEY FUNCTIONS

QUALITY ASSURANCE
1) Reduce the time of incoming material inspection
2) Reduce the time of stage inspection
3) Reduce the major customer comments in final inspection
OBJECTIVES
1) Inspection of incoming material
2) Stage inspection of different assemblies
3) Inspection at suppliers premises
4) Final inspection of products
5) Coordination of customer inspection
FUNCTIONS

TESTING
The testing department does the testing of all printed circuit board,
sub assembly and final products
1) Receipt of assembled or inspected products
2) Carrying out functional tests
3) Reporting the functional test status including acceptance,
rejections and rework status
4) Carrying out functional test of reworked products
FUNCTIONS

IV. PURCHASE DEPARTMENT
The purchase department is connected with raw materials and spares
1) Verification of purchase requirements
2) Sending enquiries and getting quotations
3) Preparing comparison and negotiating with suppliers
4) Proposing order and approval and releasing the same
5) Material clearance
6) Re return in replacement
KEY FUNCTIONS

SWOT ANALYSIS
1) Infrastructure facilities.
2) Experienced and qualified technical persons.
3) High net worth.
4) Uninterrupted power supply
5) Customers are top in India
6) High credit worthiness.
7) ISO certification.
STRENGTH

SWOT ANALYSIS
1) Maintenance down time problems.
2) Uncontrolled increase in the price of raw materials and oils
3) Lack of promotional activities.
4) Lack of weighing equipment.
5) Requirement of Govt. sanctions for each and every work.
6) Long procedural delays.
7) Under utilization of men and machinery
WEAKNESS

SWOT ANALYSIS
1) Growth of infrastructure sector in national level.
2) Globalization of economy supports import of raw material.
3) Less requirement of promotion programmes.
4) More favorable government policies.
OPPORTUNITY

SWOT ANALYSIS
1) Increased competition due to liberalization of economy.
2) Fast changing technology.
3) Lessened availability of labour.
4) Presence of fake or less quality products in market at very low price
THREAT

FINDINGS
The company’s main strength is its skilled and dedicated work force.
Company giving importance in lean manufacturing.
Company giving importance to employee welfare.
Good industrial relations.
More importance is given on training and development.

SUGGESTIONS
To improve the activities of marketing department
Maintaining the customer satisfaction with modernization and up gradation of
technology
Add more clients to its expertise

Keltron

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