Kemp Technologies rises on Gartner's Magical Quadrant for ADC

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Magic Quadrant for Application Delivery Controllers
Published: 29 August 2016 ID: G00292902
Analyst(s): Andrew Lerner, Joe Skorupa, Danilo Ciscato
Summary
Application delivery controllers are a key component within enterprise and cloud data centers to
improve application availability, performance and security. However, the market is in a state of
flux, with a growing divergence between the needs of traditional I&O and application-centric
personnel.
Strategic Planning Assumptions
By the end of 2018, more than 30% of enterprises will use containerized ADC form factors in their
environments, up from less than 5% today.
By the end of 2017, enterprises will be able to obtain lightweight "container friendly" ADC
instances from 90% of the vendors included in this research, up from less than 30% today.
By the end of 2017, three of the top six ADC vendors will support third-party ADC software in their
management suites, including open source, up from zero today.
Market Definition/Description
Application delivery controllers (ADCs) provide functions that optimize delivery of enterprise
applications across the enterprise network. ADCs provide functionality for both user-to-
application and application-to-application traffic, and effectively bridge the gap between the
application and underlying protocols and traditional packet-based networks. ADC was a $2 billion
market in 2015, which grew 6.7% and was primarily driven by refresh and new application
deployments.
ADCs are also often referred to as "load balancers," as the ADC market evolved from load-
balancing systems that were developed in the latter half of the 1990s (primarily to ensure the
availability and scalability of websites). Historically, ADCs were purchased, deployed and
managed by traditional infrastructure and operations (I&O) personnel, but today, application-
centric personnel are increasingly making or heavily influencing ADC decisions.
This divergence of ADC buying requirements is driving change and innovation in the market. This
change and bifurcation is a microcosm of what Gartner refers to as "bimodal" work style, which
combines the conventional capabilities of IT alongside a capability to respond to the level of
uncertainty and the need for agility required for a digital transformation.
Bimodal
Bimodal is a critical work style capability that combines the rock-solid conventional capabilities
of IT alongside a capability to respond to the level of uncertainty and the need for agility required
for a digital transformation (see "Predicts 2015: Bimodal IT Is a Critical Capability for CIOs" ):

Mode 1 focuses on predictability and has a goal of stability. It is best used where requirements
are well-understood in advance, and can be identified by a process of analysis. It includes the
necessary investment in renovating and opening up the legacy environment.
Mode 2 is exploratory. In this case, the requirements are not well-understood in advance. Mode 2
is best-suited for areas where an organization cannot make an accurate, detailed, predefined plan
because not enough is known about the area. Mode 2 efforts don't presume to predict the future,
but allow the future to reveal itself in small pieces. This work often begins with a hypothesis that
is proven, disproven or evolves during a process typically involving short iterations/projects.
In the ADC market, bimodal is exemplified by very distinct buying requirements, including:
Traditional I&O buyers that use ADCs to improve availability, scale, performance and/or security
for enterprise applications primarily supporting Mode 1 initiatives.
Application-centric buyers that use basic, low-cost, easy-to-acquire load balancers primarily
intended to provide high availability and scale for cloud-native applications, primarily supporting
Mode 2 initiatives.
This year, Gartner is publishing a companion "Critical Capabilities for Application Delivery
Controllers." Enterprise clients can use that research to identify the vendors with the strongest
alignment to their relevant use case(s).
Enterprises use ADCs today to improve the following aspects of their applications (see Note 1 for
a more detailed listing of ADC capabilities):
Availability
Scalability
End-user performance
Data center resource utilization
Security
Application visibility and analytics
The following ADC deployment models are commonly found in the market:
Single-instance hardware appliance
Multi-instance hardware appliance (one hardware device that supports multiple ADC
instances)
Software-based instance, which can be run on a bare-metal server, a virtual appliance or within
a container, or as an image within an infrastructure as a service (IaaS) provider's platform
A cloud-based as-a-service (aaS) offering, which can be referred to as (over-the-top [OTT]) or
"ADCaaS"
ADC Buyers
From the buying perspective, we can broadly categorize enterprise ADC buyers into the following
types:

Standard I&O — Traditional I&O buyer looking primarily for basic load-balancing functionality to
provide high availability for applications (Mode 1 initiatives). This is typically a buyer from the
networking organization. Most of these buyers purchase fully capable ADCs that are not fully
exploited in their implementation.
Advanced I&O — Traditional I&O buyer looking for standard functionality and beyond. These
buyers are looking to leverage more of the advanced ADC features, such as performance (for
example, asymmetric front-end optimization [FEO], dynamic compression and caching),
security (for example, web application ﬁrewall [WAF] and distributed denial of service [DDoS]),
or geographic load balancing (primarily Mode 1 initiatives). A subset of these buyers is looking
for very advanced integration/orchestration with virtualization, containers, cloud management
platforms and software-deﬁned networking (SDN) architectures. This is typically a
multidisciplinary effort, including architecture, cloud, networking, security and
system/application personnel.
Application-Centric — Often an application developer, DevOps team or enterprise/cloud
architect looking for a lightweight and low-cost load balancer that is easy to acquire, and that
will be deployed on a per-application, scale-out basis (often Mode 2 initiatives).
Magic Quadrant
Figure 1. Magic Quadrant for Application Delivery Controllers

Source: Gartner (August 2016)
Vendor Strengths and Cautions
A10 Networks
A10 Networks is a publicly held company based in San Jose, California, and is the fourth-largest
ADC vendor when measured by revenue with approximately 7% overall share and 4,900 ADC
customers. A10 has a well-established footprint in large-scale environments, including e-
commerce and service providers. The vendor's Harmony platform includes ADC capabilities that
are delivered as hardware (Thunder appliances) and software (virtual machine [VM] and bare
metal). A10 provides strong ADC price/performance and has increased its enterprise business
over the past two years, moving beyond just large-scale environments. In the past year, A10 has
launched a new platform of ADC appliances, added bare-metal support and enhanced its security
portfolio, enhancing WAF functionality. Also, in June 2016, the vendor completed an acquisition

of an ADC startup vendor, Appcito. Organizations looking for leading price/performance and/or
those with experience serving large-scale environments should consider A10 for their Mode 1
initiatives.
STRENGTHS
A10 has an established footprint and track record for success in large-scale environments,
including service providers within North America and Japan, particularly in environments where
Internet Protocol version 6 (IPv6) transition, carrier-grade network address translation (CGNAT)
and/or Secure Sockets Layer (SSL) inspection are important.
A10 delivers strong value based upon price/performance, small form factors (200 Gbps of
Layer 7 throughput in a one-rack unit [1RU] device) and broad programmability.
Compared to leading competitors, A10's all-inclusive licensing SKUs lower product costs,
simplify ordering and remove a common concern from enterprise buyers that "Someday I
might need that feature."
The acquisition of Appcito will allow A10 to offer both lightweight ADC instances and OTT
deployment for ADC features.
CAUTIONS
A10 has a smaller installed base and less expertise in mainstream enterprise environments,
compared with leading competitors.
A10 lacks SSL VPN capability, which is required by buyers looking to consolidate remote
access capabilities into their ADC platform. A joint go to market with Pulse Secure will satisfy
some prospects.
Surveyed customers report issues with A10 documentation, which can lead to difficulty in
configuring or upgrading the vendor's ADC products.
The vendor grew below market rates in 2015, which Gartner believes is due to difficulty
displacing F5/Citrix, combined with a lack of capability to address emerging requirements for
Mode 2 initiatives.
Amazon Web Services
Based out of Seattle, Washington, Amazon Web Services (AWS) is a subsidiary of Amazon and
delivers ADC capability as a feature within its cloud service offering. The vendor's suite of ADC
services grew well beyond market rates and is now the No. 3 overall ADC vendor in the market
when measured by revenue, with nearly 9% share. The vendor's primary ADC services include
Elastic Load Balancing (ELB) for Layer 4 through Layer 7 (L4-7) load balancing, Amazon
CloudFront for content delivery and caching, Amazon Route 53 for DNS and global load
balancing, and AWS WAF. AWS both competes and partners in the market, as it offers nearly all
of its competitors' ADC products in the AWS Marketplace, and customers can choose to bring
their own ADC software to run in Amazon EC2 virtual machines. Over the past year, AWS added
several enterprise functions, including basic WAF, improved certificate management and support
for additional TCP ports. While the vendor continues to add enterprise-relevant features to its
offering, the ADC suite remains available only within the AWS cloud. Organizations deploying
applications within AWS should consider this vendor's suite of ADC services.
STRENGTHS

The vendor's suite of ADC services is highly integrated with the AWS cloud offering, which
enables functionalities (such as autoscaling) to address changing application requirements,
and can save money via the ability to scale down back-end services when they aren't needed.
AWS has fostered a large community of developers that are very familiar with its API and suite
of functionalities, making it the de facto choice for developing applications within the AWS
cloud.
AWS is the fastest-growing major vendor in the market, and accounted for more than half of
the total market growth in 2015. We estimate there are now more than 1 million instances of
ELB deployed.
The vendor has shown an increasing commitment to developing and delivering enterprise-
centric features, including a basic WAF, certiﬁcate management, ADC management and
regulatory requirements.
CAUTIONS
The AWS suite cannot fully address ADC requirements for workloads not deployed within the
AWS cloud. For example, ELB cannot be deployed in other clouds or within an organization's
on-premises data center.
AWS lacks several key Level 7 enterprise features compared to other ADC vendors — for
example, it lacks HTTP 2.0 and DNS Security Extensions (DNSSEC) for Route 53 — and offers a
limited set of load-balancing algorithms.
In volatile usage scenarios that entail a sudden and massive burst of trafﬁc, customers may
need to contact AWS prior to the burst so the vendor can perform "prewarming" of additional
ELB instances.
While the AWS suite resonates well with developers, I&O personnel comment that managing
the different functions of the ADC suite can be cumbersome, compared to other ADC vendors.
This is reiterated in the customer reference survey as AWS's scores for support are lower than
most ADC competitor scores.
Barracuda Networks
Barracuda Networks is a publicly traded company based in Campbell, California, with over 11,000
paying ADC customers. The company offers a broad portfolio of products, including security,
storage and networking, targeted primarily at small or midsize businesses (SMBs). Barracuda
seeks to provide products that are simple to use and cost-effective, have embedded security
functionality and are backed by subscription-based support. Such features are particularly
suitable for SMB clients. Barracuda offers hardware and software ADC options, but has more
limited deployment options and consumption models than those of some other competitors.
Over the past year, Barracuda has enhanced support for virtual desktop infrastructure (VDI)
deployments, improved the performance/scale of its hardware platforms, and enhanced its
global server load balancing (GSLB) and reporting functions. Small and midmarket organizations
should consider this vendor for basic Mode 1 initiatives, particularly if security is a priority and/or
other Barracuda products exist in the environment.
STRENGTHS
Barracuda delivers a cost-effective solution that is well-aligned with its target customers in
SMBs and the midmarket.

Clients report that Barracuda ADC products are easy to set up and manage, and that the vendor
provides strong support.
Barracuda offers the option for customers to receive free hardware upgrades every four years,
if customers purchase premium maintenance.
Barracuda offers products in several adjacent markets, which can help SMBs limit the number
of network suppliers they have to manage.
CAUTIONS
Barracuda has a limited set of deployment options, lacking multi-instance appliances, bare-
metal or container form factors, and does not offer ADC features via an OTT service.
Barracuda lacks a sizable enterprise installed base, and the vendor does not yet have well-
established channels outside of North America and Europe.
Barracuda can meet basic ADC requirements, but lags competitors with respect to enterprise
features such as centralized role-based access control (RBAC) for multiple devices, application
templates and wizards, and was late to market with support for HTTP 2.0.
Gartner believes that the vendor's roadmap lags those of most competitors in terms of
addressing Mode 2 initiatives.
Brocade
Brocade is a publicly traded company based in San Jose, California, with over 3,500 ADC
customers that we estimate accounted for 1.6% revenue market share in 2015. Over the past
year, Brocade completed the acquisition of Riverbed's SteelApp ADC and officially announced the
end of life for its legacy ADC product, the ADX. The vendor's ADC suite is now branded as vADC
and encompasses its flagship product, Virtual Traffic Manager (vTM), which provides Layer 4 and
Layer 7 services; Services Director, which provides licensing, metering and visibility; and Virtual
Web Application Firewall (vWAF). In addition to integration efforts resulting from the Riverbed
acquisition, over the past year Brocade has added support for a bare-metal deployment option
and improved performance of its platform to support 80 Gbps throughput per x86 node.
Organizations looking for a software-only solution and/or that desire consumption-based pricing
should consider this vendor for Mode 1 and/or Mode 2 initiatives.
STRENGTHS
Brocade's features, licensing options and roadmap are well-aligned with organizations looking
to deploy ADC within their virtual or cloud environments.
Brocade provides a no-cost, license-free developer edition that is fully featured and can be
acquired with one click.
Brocade offers an advanced pricing model that provides consumption-based billing in addition
to traditional capital expenditure (capex)-centric pricing.
Brocade has had a containerized ADC form factor in the market for several years, well ahead of
other ADC competitors, which is of increasing importance as containers gain adoption in the
enterprise.
The Brocade vADC offers a high degree of programmability and extensibility.
CAUTIONS

The vendor does not offer a turnkey hardware appliance, in which hardware/software support
is sourced from Brocade.
Brocade lacks visibility in the market, and was not cited as a top six vendor based on unaided
end-user client mentions. Similarly, the vendor was not identified as a top three current/future
competitor by any other vendors in this research.
Although the vendor offers transition assistance, customers have cited concern over the
discontinuation of Brocade's legacy ADC product line, the ADX.
Brocade's perpetual-license pricing can be expensive versus competitors in specific usage
scenarios.
Brocade's vADC lacks several features that other ADC vendors have, including SSL VPN,
Security Assertion Markup Language (SAML) and deployment templates/wizards for common
enterprise applications.
Citrix
Citrix is a publicly held company based in Fort Lauderdale, Florida, and its NetScaler ADC
business unit is based in Santa Clara, California. Based on revenue, Citrix grew above market
rates in 2015 and holds the No. 2 market share position (20%) with 22,000 customers. Citrix
provides a comprehensive set of deployment options, including hardware (dedicated and
virtualized) and software (VM and container), and is deployed globally in enterprises of all sizes.
In the midmarket, we often observe NetScaler deployed as a gateway in front of Citrix
XenDesktop/XenApp products. Over the past year, Citrix announced support for a containerized
form factor, and launched a new management and analytics platform. Of the traditional ADC
incumbents, Citrix has been the most aggressive in laying out a strategy to address Mode 2
initiatives. Citrix should be considered for all ADC opportunities globally.
STRENGTHS
Citrix provides a cost-effective offering with a broad range of deployment options and feature
capabilities, which is well-aligned for most enterprise environments and scales to support large
environments as well.
Citrix is aggressively pursuing capabilities that address Mode 2 initiatives, with a solid
roadmap of product features and licensing options.
NetScaler is deeply integrated with the Citrix suite of products, including XenApp, XenMobile
and XenDesktop, which simplifies deployment in those usage scenarios.
Citrix and Cisco have a strong corporate partnership that includes close integration between
the NetScaler ADC and Cisco Nexus switch offerings, which can simplify deployments.
CAUTIONS
Gartner clients and survey respondents report more problems with Citrix implementation and
support when compared with other vendors in this research, although this has improved over
the past year.
Citrix has been slow to roll out ADC features as a cloud-based OTT offering, most notably
DDoS protection.
Citrix currently lacks a bare-metal deployment option, although the vendor has this on its
roadmap.

The Citrix channel lags F5 in demonstrating expertise within complex enterprise application
environments.
F5
F5 is a publicly traded company based in Seattle, Washington, with over 25,000 ADC customers.
F5 continues as the market share leader, although its revenue share decreased from 49% in 2014
to 47% in 2015. While F5 understands the market evolution toward bimodal work styles, public
cloud and containers, its focus is largely on its Mode 1 initiatives, such as operations and
security. Over the past year, F5 updated its popular iRules with support for Node.js-based
development, enhanced management and orchestration capabilities, and added turnkey
integration for several popular cloud and networking platforms such as OpenStack, Cisco
Application Centric Infrastructure (ACI) and VMware NSX. Gartner sees clients increasingly
deploying F5's security capabilities in conjunction with their ADC deployments. F5's in-depth
knowledge and features to support applications deployed in complex enterprise environments
remain primary differentiators. All enterprises globally should consider F5 for their Mode 1
initiatives, especially when support for complex or custom application environments is a
requirement.
STRENGTHS
F5 has a solid and long-standing understanding of the ADC market, and has the capability to
address complex and customized application environments better than other vendors in this
research.
The vendor possesses a broad product portfolio that includes physical, virtual and cloud
deployments to support a range of use cases from enterprise to service provider.
F5 provides multiple security, remote access, performance and application delivery
capabilities, including ADC, WAF, DDoS, FEO and secure web gateway (SWG) that can be
integrated on a single platform.
F5's Silverline cloud-based services provide ADC functionality for on-premises and cloud-
resident applications.
The vendor has the strongest brand awareness in the market, and appears in nearly all client
shortlists on a global basis.
CAUTIONS
Based on client feedback and deals that Gartner reviews, F5 is the most expensive ADC vendor
in the market.
F5 has not adequately addressed the requirements associated with Mode 2 initiatives, such as
low-friction acquisition and lightweight instances, and Gartner believes this has resulted in
customers looking to alternative solutions.
Gartner clients and survey results conﬁrm that the complexity of managing F5 ADC functions
is a primary concern, particularly in environments with basic requirements.
F5 relies heavily on selling redundant ADC pairs, which drives up customer's total cost of
ownership (TCO), instead of leading with alternative platforms (such as virtualized appliances
or multitenant hardware). Additionally, clients rarely mention the vendor's ADC-as-a-service
offering (Silverline).

The F5 platform is not well-aligned with midmarket and SMB organizations' ADC requirements
from feature and price perspectives.
Kemp Technologies
Kemp Technologies is a privately held company based in New York, New York, focused
exclusively on the ADC market. Kemp has 1.9% revenue share and over 17,000 paying customers
worldwide, but grew below market rates in 2015. Kemp provides ADC solutions with flexible
deployment models (from bare metal to cloud instances) as well as flexible consumption models
(including pay-per-use and per-seat options), with features that address most enterprise
requirements, for both on-premises and cloud deployments. In 2015, it introduced KEMP360,
which provides OTT cloud-based management, monitoring and visibility for a customer's
deployed Kemp LoadMaster instances. Enterprises and midmarket organizations should
consider Kemp for both Mode 1 and Mode 2 initiatives, especially those who would benefit from
a second-source supplier, as Kemp can support all of the most common ADC features at an
aggressive price.
STRENGTHS
Kemp offers flexible deployment and strong feature set, pricing and consumption models,
which reduce costs, especially in cloud deployments. In addition, the vendor has a history of
delivering innovative pricing models into the market.
Kemp is gaining increasing visibility in the market (based on Gartner inquiry) and offers a
price/feature mix that is particularly well-aligned with midmarket requirements.
Kemp offers a free virtual LoadMaster version supported by a community that clients can
download and use, which can be upgraded to a supported version.
Kemp was the first commercial ADC vendor to deeply integrate its product within Microsoft
Azure, and the vendor claims it is one of the top 10 most downloaded VM images in Azure.
CAUTIONS
Kemp has limited traction and experience in larger enterprises, compared to leading ADC
competitors.
Kemp has limited size, enterprise market penetration and channel coverage compared to
leading competitors, thus potential customers should verify local presence and support
capabilities.
Kemp lacks certain features, such as SAML service provider (SP) and feature depth within its
WAF, compared with other ADC vendors.
Although Kemp is building a community of users and developers, the availability of skills
specific to its platform is less than with more established competitors.
Microsoft
Microsoft is a publicly traded company based in Redmond, Washington, that provides ADC
functionality within its Azure Cloud Services. The vendor now meets Gartner's inclusion criteria
due to increased adoption and the addition of major ADC features over the past year. Its primary
suite of ADC services includes Azure Load Balancer (ALB), which provides basic Layer 4 traffic
load balancing; Azure Application Gateway (AAG), which launched in June 2015 and provides
Layer 7 application-level load balancing; and Azure Traffic Manager (ATM), which provides global

load balancing. This suite of ADC services provides basic ADC functions at low cost, but
currently lacks the more advanced enterprise features of established ADC players. However,
Azure customers have the option to install third-party ADC software within Azure, if their specific
requirements are not met by Azure's ADC suite. Organizations should consider the vendor's suite
of ADC services when they are deploying workloads within Azure.
Note: Gartner has limited client feedback regarding Microsoft AAG compared to other vendors
because it is new in the market.
STRENGTHS
Over the past year, Microsoft has increased its investment and commitment to delivering
enterprise ADC services, and we anticipate this trend to continue.
Within Azure, basic ALB services are included free with the vendor's "standard" tier of VMs.
Microsoft's AAG service can balance traffic destined for servers that are outside of the Azure
cloud, including on-premises.
We anticipate in the future that Azure's ADC functionality will be extended to support on-
premises workloads in conjunction with Azure Stack, which should simplify ADC management
in hybrid-cloud environments, and would differentiate Azure from other cloud providers.
CAUTIONS
AAG only supports a single virtual IP address per instance, which increases costs and
operational complexity in specific usage scenarios.
The Azure suite currently lacks several key enterprise features compared to other ADC vendors,
including WAF, IPv6/IPv4 gateway services and HTTP 2.0 gateway, and offers limited HTTPS
health checking and load-balancing mechanisms.
Azure's AAG currently lacks dynamic autoscaling, which makes it difficult to quickly and
automatically address changing application requirements such as spiky application demand.
AAG and ALB can only be installed inside the Azure cloud; the software is not available as a
stand-alone instance that can be installed in other clouds or on-premises. Also, ALB is not
supported within Azure's "basic" tier of VMs.
Nginx
Nginx is a privately held venture-funded company based in San Francisco, California, with roughly
800 paying ADC customers. The company's flagship product, Nginx Plus, provides ADC features
and commercial support based on open-source software (also called Nginx). Nginx Plus is a
software-only ADC that runs on Linux, priced on a subscription basis that we observe primarily in
application-centric and DevOps environments. Most of the vendor's deployments are within large-
scale web environments, including cloud providers and e-commerce, with a small installed base
in mainstream enterprise. Over the past 12 months, Nginx has announced several new
capabilities to better address a more mainstream audience, including UDP load balancing, WAF
and a SaaS-based management platform (Nginx Amplify). Nginx should be considered by
organizations with Linux expertise when a per-app, software-based ADC is desired, or when
commercial support for the raw Nginx open-source software is needed.
STRENGTHS

Based on interactions with Nginx Plus customers, the vendor's ADC software is extremely cost-
effective, often 50% to 75% less than its competitors.
Nginx open-source software is popular and well-known with application developers, well-suited
for containers, and widely deployed globally as a reverse proxy and high-performance web
server.
Nginx has a feature set, pricing model and roadmap well-aligned to the needs of developers
and application architects, particularly in microservice environments.
The Nginx Plus product is highly extensible, with support for Ruby, Lua, Perl and Linux-based
automation tools like Ansible, Chef and Puppet.
Nginx software is available as open source, which reduces capital costs and friction to get
started with its product.
CAUTIONS
Nginx does not provide a turnkey hardware appliance.
Nginx lacks expertise with, and has a limited installed base within, traditional mainstream
enterprise environments.
Nginx Plus lacks several generally available features of established ADC players, including
global load balancing (GLB), SSL VPN and enterprise app optimizations.
Currently, Nginx Plus lacks centralized capability to manage multiple ADC instances. This
makes it difficult for organizations without Linux expertise to support the product.
Some Nginx Plus customers have cited issues with commercial support, when used for
traditional or legacy enterprise applications.
Radware
Radware is a publicly traded company headquartered in Tel Aviv, Israel, and Mahwah, New Jersey,
with a comprehensive ADC portfolio. The vendor has over 7,500 ADC customers globally and is
the No. 4 vendor measured by revenue with 8% share, but fell below market growth rates in 2015.
Radware provides flexible deployment options, with a complete set of physical, virtualized and
software appliances. Radware also offers ADC functionality OTT, including cloud WAF, cloud
DDoS protection and cloud web acceleration. Over the past year, Radware has invested in the
programmability, automation and performance of its platforms, while shifting its corporate
messaging more toward security use cases. Enterprises that require full-featured ADC products
should consider Radware for their Mode 1 initiatives.
STRENGTHS
Radware offers a deep and broad set of security capabilities (DDoS protection, WAF) and
performance features (APM, FEO) integrated with its ADC solutions, and is historically early to
market with new functionalities.
Radware provides very flexible deployment and delivery options, including capex and operating
expenditure (opex) models and managed services, and offers both appliance-based and cloud-
based OTT delivery.
Radware provides out-of-the box integration with leading orchestration solutions (Cisco's ACI,
VMware NSX, OpenStack, Ansible, Chef and Puppet).

Radware supports high virtualization densities on all of its appliances (including entry level).
Radware provides investment protection through a five-year longevity guarantee on its ADC
platforms (guaranteed ability to run the latest software versions).
CAUTIONS
Radware customers cite the GUI as an area for improvement, based on inquiry and research
surveys.
Gartner believes that Radware underperforms in marketing and brand recognition. Radware
has low visibility on Gartner client ADC shortlists and gets fewer mentions in Gartner client
inquiries than several of its direct competitors.
Radware does not currently support SSL VPN functionality or provide a containerized ADC
instance form factor.
Although Radware operates globally, its coverage and routes to market are not as
comprehensive as some of its leading competitors. Enterprises should ensure that local
resources with appropriate levels of expertise are available.
Radware was very late to market to support Microsoft Azure, which was concerning for
organizations migrating workloads to the public cloud.
Sangfor
Sangfor is a privately held company based in Shenzhen, China. It grew above market rates in
2015 and now has a 1.6% revenue share. Sangfor is both a cloud provider and network vendor
with multiple networking products, including an ADC branded as Sangfor AD. Sangfor has about
5,700 paying customers for AD, including public sector, finance and telecom verticals primarily
within China, but is expanding its channel further into Asia/Pacific (APAC). Over the past year, the
vendor launched a new product called aBOS, which converges several distinct network functions
— including ADC — onto a single hardware appliance. Organizations looking for a cost-effective
ADC solution in the APAC region should evaluate Sangfor for Mode 1 initiatives.
STRENGTHS
Sangfor has products that are tailored to meet specific needs in the Chinese market, such as
language localization and support for government security certifications. Similarly, the vendor
continues to gain experience in the enterprise by winning deals in larger-scale environments
within APAC.
Sangfor can meet common ADC requirements in terms of functionality and performance at an
attractive price point.
Sangfor offers an integrated solution, with the most relevant ADC features (load balancing,
optimization, global server load balancing [GSLB] and SSL acceleration) packaged in a single-
license, cost-effective solution, both appliance-based and virtual.
The vendor has shown consistent investment in its ADC products, improving security and GSLB
features while expanding the capacity of its hardware portfolio.
CAUTIONS
Gartner believes that the vendor's roadmap lags behind most competitors in terms of
addressing Mode 2 initiatives.

Sangfor has a small footprint and limited channel reach outside of China and Southeast Asia;
thus, clients should evaluate their local sales and technical support coverage.
The vendor does not offer low-friction lightweight versions of its ADC software, and has not yet
integrated its software into the marketplace of popular cloud providers such as AWS, Azure or
Tencent.
Sangfor lacks the deployment options of leading ADC competitors, as it does not offer bare-
metal, containerized or OTT options.
Vendors Added and Dropped
We review and adjust our inclusion criteria for Magic Quadrants as markets change. As a result
of these adjustments, the mix of vendors in any Magic Quadrant may change over time. A
vendor's appearance in a Magic Quadrant one year and not the next does not necessarily indicate
that we have changed our opinion of that vendor. It may be a reflection of a change in the market
and, therefore, changed evaluation criteria, or of a change of focus by that vendor.
Added
Nginx was added as it now meets inclusion criteria.
Microsoft was added due to its collection of ADC features within Azure that now meet inclusion
criteria.
Dropped
Array Networks was dropped as it no longer meets inclusion criteria.
Inclusion and Exclusion Criteria
Criteria for inclusion in the ADC Magic Quadrant include the vendor's ability to:
Provide enterprise ADC products for general availability as of 15 May 2016. ADC product
components must be generally available and included on the vendors' published price list.
The vendor must be able to demonstrate at least 100 enterprise customers that use its ADC
products in production environments as of 15 May 2016.
The vendor must support ADC deployments for both internal and external applications,
including support for both front-end and back-end services.
The vendor's product offering must include at least four of these six basic ADC capabilities in
general availability as of 15 May 2016:
Dynamic L4 redirection, load balancing and failover
Dynamic L7 redirection, load balancing and failover
Centralized management that includes role-based administrator access for ADC
instances/services
Global load balancing
SSL offloading/termination
Protocol optimization (including TCP, HTTP and/or application-specific optimizations)

The vendor's product offering must include at least one of the following four advanced ADC
capabilities in general availability as of 15 May 2016:
Web application ﬁrewall
IPv6 to IPv4 gateway functions
Content caching
Distributed-denial-of-service protection
Demonstrate relevance to Gartner clients via achieving any one of the following three criteria:
$25 million in ADC product revenue during 2015, or $6 million in ADC product
subscription revenue during 2015.
$5 million in ADC support and/or maintenance revenue, which can be associated with
commercialized open-source offerings.
Over 5,000 current enterprise and/or midmarket users who have deployed its ADC
products as of 15 May 2016.
The vendor must provide evidence to support meeting the above inclusion requirements.
ADC vendors may be excluded from this research for one or more of the following reasons:
The vendor cannot provide ADC capabilities for applications that are not publicly exposed to
the internet.
The vendor is not actively providing ADC products to enterprise customers, or has minimal
continued investments in the enterprise ADC market.
The company is not the original manufacturer of the ADC product or, in the cases of
commercially supported open-source software (OSS), is not the direct provider of that support
(including Tier 2 and Tier 3). This includes hardware OEMs, resellers that repackage products
that would qualify from their original manufacturers, as well as carriers and ISPs that provide
managed services.
Open-Source Software Considerations
Magic Quadrants are used to evaluate the commercial offering, sales execution, vision, marketing
and support of products within markets, which excludes evaluation of raw open-source software
(OSS). The ADC Magic Quadrant includes only commercial-vendor-based offerings, and it does
not include individual positions and evaluations for noncommercialized OSS projects, such as
Nginx, HAProxy, Maglev, Varnish or Zen Load Balancer. However, vendors that provide
commercial support and differentiation for OSS such as Nginx, HAProxy Technologies, SofIntel IT
Engineering SL (Zen Load Balancer) and Varnish Software are eligible for this Magic Quadrant,
provided they meet inclusion criteria.
Other Players
There are several additional vendors that garner interest from Gartner clients within this market
and/or that we anticipate will impact this market over time. These vendors do not currently meet
our inclusion criteria, but can address application delivery requirements in certain usage
scenarios. Some of these vendors address speciﬁc usage scenarios or sell to customers outside
the traditional IT organization — the so-called "shadow IT."

Specific additional ADC vendors we track include: AppViewX (ADC orchestration), Array
Networks, Avi Networks, Fortinet, jetNEXUS, Loadbalancer.org, ScaleArc (database load
balancing), Soha Systems, VMware (NSX Load Balancing), Webscale (formerly Lagrange
Systems) and embedded functionalities from leading public cloud providers.
Evaluation Criteria
Ability to Execute
We analyze the vendor's capabilities across broad business functions. Vendors that have
expanded their ADC products across a wider range of protocols and applications, improved their
service and support capabilities, and focused on improving enterprise applications will be more
highly rated in the Magic Quadrant analysis.
Product or Service evaluates the capabilities of the products or solutions offered to the market.
This includes the vendor's ability to address both Mode 1 and Mode 2 requirements. Key items to
consider for the application delivery market are how well the products address enterprise
application and scale requirements. This includes the breadth of the products (in terms of
different functional capabilities) and how well they scale — from entry-level and/or lightweight
products to high-end products and features. The ability to integrate within public and private
cloud architectures, including management, orchestration and elasticity, is increasingly
important. Key aspects that demonstrate continued execution in this area are flexibility to deploy
the ADC in different form factors and deployment architectures.
Overall Viability includes an assessment of the organization's financial health, the financial and
practical success of the business unit, and the likelihood that the individual business unit will
continue to invest in the product, offer the product, and advance the state of the art in the
organization's product portfolio.
Sales Execution/Pricing looks at the vendor's ability to get the product into the market efficiently.
In this market, we evaluate vendors' channels to reach both Mode 1 and Mode 2 IT personnel. In
this market, pricing has become a more important criterion during the past two years. As the
market matures and expands to include SMBs and DevOps buyers, customer pricing and flexible
licensing approaches will become even more important. Additionally, we expect global
distribution and support to serve large-enterprise accounts.
Market Responsiveness/Record focuses on the vendor's capability to respond, change direction,
be flexible and achieve competitive success as opportunities develop, competitors act, customer
needs evolve and market dynamics change. This criterion also considers the provider's history of
responsiveness.
Marketing Execution measures the clarity, quality, creativity and efficacy of programs that are
designed to deliver the organization's message to influence the market, including both Mode 1
and Mode 2 IT. This includes the ability to promote the brand and business, increase awareness
of the products, and establish a positive identification of the product/brand and organization in
the minds of buyers. This mind share can be driven by a combination of publicity, promotions,
thought leadership, word of mouth and sales activities.
Customer Experience looks at a vendor's capability to deal with postsales issues. Because of the
specialized nature of the application delivery market and the mission-critical nature of many of
the application environments supported by the ADC, vendors are expected to escalate and

respond to issues in a timely fashion with dedicated and specialized resources, and to have
detailed expertise in many specific application environments. Another consideration is a vendor's
ability to deal with increasing global demands. Additional support tools and programs are
indications of a maturing approach to the market.
Ability to Execute reflects the market conditions and, to a large degree, it is our analysis and
interpretation of what we hear from the market. Our assessment focuses on how a vendor
participates in the day-to-day activities of the market.
Table 1. Ability to Execute Evaluation Criteria
Evaluation Criteria Weighting
Product or Service High
Overall Viability Medium
Sales Execution/Pricing Medium
Market Responsiveness/Record Medium
Marketing Execution Medium
Customer Experience High
Operations Not Rated
Completeness of Vision
Market Understanding looks at the vendor's capability to understand buyers' current and future
needs, and to translate those needs into an evolving roadmap of products and services. Vendors
that show the highest degree of vision listen to, understand, and anticipate Mode 1 and Mode 2
buyers' wants and needs, and can shape or enhance those wants and needs with their added
vision. An example of the expectations in this category is how vendors are enhancing their
offerings to address emerging Mode 2 application environments.
Marketing Strategy examines the messages and methods that vendors use to disseminate their
messages. Are they clear and differentiated? Are they consistently communicated throughout the
organization, and communicated externally through the website, advertising, customer programs
and positioning statements? A key attribute of a market leader is the ability to shape and direct
the key discussion points in a market to help shift a market in new or expanded directions.
Sales Strategy looks at how the vendor is positioned to take advantage of different business
models, packaging and routes to market to address the requirements for both Mode 1 and Mode
2 applications. Specific items we consider here are pricing models, including perpetual,
subscription, consumption-based, freemium and charge for support of open-source software.

Offering (Product) Strategy looks at a vendor's product roadmap and architecture, which we map
against our view of enterprise requirements. We expect product direction to focus on optimizing
enterprise application performance across a variety of deployment models (hardware, software
and cloud/OTT). Specific functional capabilities may include application enhancements, security
features, analytics, heterogeneous management and orchestration. The timely incorporation of
new application architectures, including OTT delivery, SDN, containers and microservices,
contributes to this ranking.
Business Model assesses a vendor's approach to the market. Does the vendor have an approach
that enables it to scale the elements of its business (for example, development,
sales/distribution and manufacturing) cost-effectively, from startup to maturity? Does the vendor
understand how to leverage key assets to grow? Can it gain additional revenue by charging
separately for optional, high-value features or by changing the business model for delivering ADC
functionality in different ways? How is the vendor addressing both Mode 1 and Mode 2
requirements? Other key attributes in this market would be reflected in how the vendor uses
partnerships and bundling/integration to increase sales. The ability to build strong partnerships
with a broad range of application vendors and associated system integrators demonstrates
leadership.
Innovation measures a vendor's ability to move the market into new solution areas, and to define
and deliver new technologies or business models. In the application delivery market, innovation
is key to simultaneously addressing rapidly expanding Mode 1 and Mode 2 requirements, and
keeping ahead of new (and often more agile) competitors.
Completeness of Vision distills a vendor's view of the future, the direction of the market and the
vendor's role in shaping that market. We expect the vendor's vision to be compatible with our
view of the market's evolution. A vendor's vision of the evolution of the data center and the
expanding role of ADCs in an increasingly distributed cloud and mobile environment are
important criteria. In contrast with how we measure Ability to Execute criteria, more of the rating
for Completeness of Vision is based on direct vendor interactions, and on our analysis of the
vendor's view of the future.
Table 2. Completeness of Vision Evaluation Criteria
Evaluation Criteria Weighting
Market Understanding High
Marketing Strategy Medium
Sales Strategy Low
Offering (Product) Strategy High
Business Model Medium
Vertical/Industry Strategy Not Rated

Innovation High
Geographic Strategy Not Rated
Quadrant Descriptions
Leaders
A Leader exhibits the ability to shape the market by introducing capabilities in its product
offerings and by raising awareness of the importance of these features. Key capabilities for a
Leader in this market revolve around enterprise application functionality. We expect a Leader to
have strong or growing market share and to have solutions that resonate with an increasing
number of enterprises. We expect Leaders to release ADC capabilities (deployment models,
features, pricing models and so on) that support Mode 1 and Mode 2 requirements well in
advance of mainstream enterprise demand. A Leader must exhibit expertise in complex
enterprise application environments and offer a range of deployment models.
Challengers
A Challenger in this market is a follower from a product or innovation perspective, but has
demonstrated the capability to take its products into the market and show their relevance to a
wide audience. Compared to Leaders, Challengers typically have not yet shown a comprehensive
vision to address emerging ADC requirements far in advance of mainstream enterprise demand.
Visionaries
Visionaries are vendors that have provided key innovative elements that illustrate the future of
the market, and they have an ability to influence the direction of the market toward new
approaches. Like Leaders, we expect Visionaries to release ADC capabilities (deployment
models, features, pricing models and so on) for both Mode 1 and Mode 2 well in advance of
mainstream enterprise demand. However, they lack the capability to reach a large portion of the
market; they haven't expanded their sales and support capabilities on a global basis; or they lack
the funding to execute with the same capabilities as a vendor in the Leaders quadrant. Examples
of technical innovation include the integration of ADCs into cloud and SDN architectures,
facilitating the deployment of ADCs into ADC cloud offerings, or addressing emerging Mode 2 IT
requirements. Visionary status is not a matter of deploying certain features, but rather requires a
vendor to be early enough to demonstrate new approaches while having an ability to change key
aspects of the market.
Niche Players
Niche Players provide more limited capabilities or focus on specific geographies, verticals or
specific deployment scenarios. Niche Players haven't demonstrated enough vision or focused
execution to warrant a stronger position in our analysis.
Context

The key criterion in this Magic Quadrant focuses on the vendor's ability to provide products and
services that solve complex and/or emerging application deployment challenges. Success in this
market goes beyond features. It involves a deep understanding of how the elements of
applications perform across the network and how emerging network and application deployment
options, such as network fabrics, cloud services, microservices and containers will change ADC
requirements in the enterprise.
Market Overview
The ADC market provides asymmetrical solutions to improve the reliability, performance,
efﬁciency and security of a wide range of applications. Based on the customer research survey
(which aligns with Gartner inquiry), the most common applications deployed in association with
ADCs include:
Internal websites — 69% of respondents
Customer internal applications — 66%
Public websites — 62%
Customer portal — 56%
E-commerce external websites — 42%
Partner portal — 31%
Microsoft Exchange — 28%
Internal ERP systems — 23%
Microsoft Lync or other real-time applications — 21%
Microsoft SharePoint — 20%
CRM application — 15%
Other — 7%
Market Drivers
The ADC market is driven primarily by several factors, most prominently:
Refresh of existing ADC and load balancer deployments (primarily for Mode 1 initiatives).
New applications that require ADC capacity, including public/private cloud deployments. In
many cases, the buyer is not traditional infrastructure and operations personnel (Mode 1 and 2
initiatives).
Extension of ADC capabilities into nonproduction environments, such as
development/test/quality assurance (QA; Mode 1 and 2 initiatives).
Expansion of ADC to include additional features such as security (WAF, remote access) and
global load balancing (Mode 1 initiatives).
Net-new expenditure in the midmarket as organizations upgrade from nonexistent or
rudimentary load-balancing solutions (Mode 1 initiatives, primarily).
ADC Use Cases

We observe ADCs deployed within a varying set of use cases, and the most common we observe
in the enterprise include:
Infrastructure Load Balancing — This includes basic Layer 4 traffic spraying to provide scale
and reliability to infrastructure software services such as DNS, logging and software
distribution servers.
Standard Enterprise Applications — This use case focuses on the ability to support standard
commercial applications commonly deployed by the enterprise.
Customized Enterprise Applications — This use case focuses on the ability to support
customized and nonstandard application deployment scenarios.
Midmarket Environments — This addresses the fact that midmarket organizations have similar
functionality requirements to the above standard and customized use cases, but often
prioritize simplified management much higher than product scalability.
Mode 2 Initiatives — This use case is driven by application-centric personnel that are looking
for ADCs to provide basic functionality, at a reduced cost and with low acquisition friction.
Revenue and Vendor Landscape
The market drivers identified above are diverse. As a result, the ADC market — including the
vendor landscape — remains dynamic. For example, despite F5 and Citrix accounting for more
than 67% of total revenue in the market, AWS accounted for more than half of the total revenue
growth in the market. AWS, Radware and A10 combined to account for roughly 23% of market
revenue, and remaining vendors account for roughly 10% (see "Market Share: Enterprise Network
Equipment by Market Segment, Worldwide, 4Q15 and 2015" ).
Key ADC Features
Load balancing and SSL termination continue to be the primary functions required in ADC
platforms, from more than 99% of clients, based on inquiry. However, we continue to see clients
use a broad set of features in their ADCs, including WAF, global load balancing, IPv6/IPv4 and
content acceleration. Based on the customer research survey (which aligns with Gartner inquiry,
except for WAF), the most common ADC features used by respondents include:
Server Load Balancing — 100%
SSL Offload — 70%
TCP Multiplexing — 34%
Web Content Optimization — 32%
Global Load Balancing — 31%
Application-Specific Configuration — 30%
WAF — 25% (however, we observe 30% to 50% of clients are interested in WAF on their ADCs,
based on inquiry)
Customized Programmatic Scripting — 24%
SSL VPN — 21%
IPv6 Gateway Services — 4%

Other — 7%
What Has Changed?
For several years, changes in the ADC market centered on adding features and improving
price/performance. While there is still technological innovation in these areas over the past year,
with support for HTTP 2.0 being the most notable, we now see changes beyond just additional
features, including:
Continued influence of application-centric "buyers" to support Mode 2 initiatives
The cloud making load balancers "cool" again
Increasing desire for software-based deployment options
Increasing security interest
Increasing importance of management and orchestration (MANO)
Proliferation of Application-Centric Influence
Over the past year, the biggest impact to the ADC market has been continued proliferation to
address requirements for Mode 2 initiatives, which typically require a very different set of
requirements versus traditional I&O:
Low-friction software acquisition (such as open-source downloads, freemium or direct access
from cloud provider service catalogs)
Per-application instances of ADC/load balancing (versus per environment)
Scale-out resiliency and scalability versus scale-up
Limited usage of advanced ADC capabilities
Very low-cost and/or usage-based pricing
API control and integration with DevOps processes and tooling
The Result: The Cloud Makes Load Balancers "Cool" Again
As a result of increasing influence from application-centric personnel, we are seeing renewed
interest in basic load-balancing functionality (see "How I&O Teams Can Survive the Return of the
Zombie Load Balancers" ). Development teams supporting Mode 2 initiatives have application
delivery requirements that cannot be met with traditional ADCs. Thus, application-centric
personnel typically prefer to use nontraditional ADC vendor offerings such as Amazon Web
Services, Microsoft Azure, HAProxy or Nginx. Further, traditional lenders have been slow to
release products that address Mode 2 initiatives.
Longer term, this will create challenges for enterprises as traditional I&O has limited
management, control and visibility for applications built with nontraditional ADC products. To
address this, we anticipate traditional ADC vendors will respond via several mechanisms (see
"Predicts 2016: Enterprise Networks and Network Services" ), including:
Providing open-source or freemium lightweight versions of their software that can run inside a
container
Providing support for open-source software within their management suites

Updating pricing and packaging models to provide consumption-based and/or freemium
offerings
Shifting From Hardware to Software
ADCs have always been rooted in software, but traditionally packaged as hardware appliances.
While hardware-based ADC appliances are still widely deployed today, ADCs are becoming much
less hardware-centric as the market evolves. Software-based ADC deployment now comes up in
more than half of our client discussions, and can address a much larger percentage of ADC
requirements than in prior years. In 2014, there was only one vendor in the ADC Magic Quadrant
that didn't provide a turnkey hardware appliance (Riverbed), which has quadrupled to four this
year (Brocade, AWS, Nginx, Microsoft). This is the result of several factors, including:
Applications being developed and run in a cloud provider's environment, where only software-
based ADCs can be used
Increased viability of x86 platforms from a scale and performance perspective, and increased
confidence from I&O personnel in the stability and availability of virtual infrastructure
Increasing use of per-application ADC instances versus per-environment ADC instances,
reducing the scale/performance/functionality requirement on a per-ADC instance
Increasing use of microservice-based architectures and containers (Note: 35% of respondents
to the Magic Quadrant reference survey are running containers in their environments)
Increasing influence on ADC decisions from application teams versus only I&O personnel
Availability of over-the-top offerings from traditional and newer ADC vendors
Continued Security Interest
Of the ADC deals that Gartner reviews, between 30% and 50% now include security functionality.
This is due to several factors, including:
The continuing string of widely publicized security breaches
The relatively low incremental cost and effort to derive security functionality (like WAF) from an
ADC deployment (versus a dedicated separate security product/purchase)
Lingering concerns over vulnerabilities such as Heartbleed and Shellshock
Continued DDoS attacks
Concern over governmental spying
This is accelerated by the fact that many ADC vendors have heavily pivoted their marketing and
messaging toward a security-centric focus and are increasingly targeting buyers from the chief
information security officer (CISO) organization. Gartner also publishes a "Magic Quadrant for
Web Application Firewalls," which includes four vendors from this research (Barracuda, Citrix, F5,
Radware).
Management and Orchestration Matters
Nearly all enterprise are aiming to improve agility within their data center environments to deliver
services to their business faster, and this is often associated with cloud initiatives. This aim has
trickled down to the ADC market since it is a key component within most enterprise data centers.

As a result, we've seen increasing desire from end users for improved ADC MANO, along with
corresponding investment from vendors in the following areas:
Tying ADCs in with application life cycle workflow processes
Tying ADCs in with infrastructure orchestration and provisioning tools, including precanned
integration with leading cloud, virtualization and network solutions such as VMware vRealize,
VMware NSX, Cisco ACI, OpenStack and Docker
Improved programmability with APIs and support for common automation tools like Puppet,
Chef and Ansible
Increasing investment in improved ADC device management and provisioning capabilities
Further, we anticipate MANO to gain increasing importance since it will help to bridge the gap
between ADCs supporting Mode 1 and Mode 2 initiatives. Currently, no vendor evaluated in this
research has strong capability to bridge Mode 1 and Mode 2 initiatives in its management suite.
The Result: Change, Innovation, and Simultaneous Aggregation and Disaggregation
Ultimately, the byproduct of these changes has led to conflicting evolutionary trends —
consolidation and disaggregation of ADC functionality:
Consolidation is being led by traditional I&O buyers who are aggregating security, performance
and availability while deploying ADCs between users and applications.
Disaggregation is being led by application-centric personnel deploying lightweight, software-
based ADCs primarily for load balancing and closer to the application logic.
As the market continues to develop, our expectations increase with each iteration of this Magic
Quadrant. As a result, the Magic Quadrant axis depicts a shift up and to the right with each
revision. Consequently, vendors must progress to maintain their positions in each new Magic
Quadrant.
Evidence
Gartner analysts conducted more than 400 interactions with current and prospective clients on
the topic of ADCs between January 2015 and June 2016.
Through the course of client interactions and the research process, Gartner has specific insight
into ADC global deals tallying more than $70 million in expenditure over the past year.
All the vendors evaluated in this research were asked to respond to a questionnaire that
describes current and future strategies, representative customer wins, and so on. All vendors in
the research responded to the questionnaire.
Customer reference surveys were conducted for this research (n = 71). All included vendors
were asked to submit 10 references that generally represented the inclusion criteria. The
vendors provided reference contact information that was used to invite the reference to
complete a 15-minute online survey. A total of 71 references from 11 vendors completed the
survey between 23 May 2016 and 6 June 2016. The 71 references represent the select
customers the 11 vendors chose to share with Gartner that ultimately elected to participate as
a reference check, and may not represent customers in the overall application delivery
controller (end-user) market.

Gartner analysts reviewed vendors' technical specification sheets, configuration guides,
marketing materials, blogs, webinars and publicly available financial statements for vendors in
this research.
Gartner enterprise network equipment Market Share research.
Gartner "Magic Quadrant for Web Application Firewalls."
Note 1
ADC Capabilities
The range of functionality offered by ADCs continues to grow and can include some, or all, of the
following:
Reliability
Dynamic L4-7 redirection, load balancing and failover
Transaction assurance
Load balancing for database and big data use cases
High availability and clustering for ADC platforms
Data center resource efficiency
TCP connection multiplexing
SSL termination
Proxy caching
XML validation and transformation
Performance
Data compression and dynamic/adaptive compression
Protocol optimization
Caching
Content transformation and rewrite
HTML (and other application protocol) optimizations — prefetching and selective encoding
Object reordering and consolidation
Application-specific acceleration
HTTP 2.0 gateway
Security
WAF
Network-level security functions, DDoS protection and server cloaking
Access control, identity management and single sign-on
Platform capabilities

Rules and programmatic interfaces (rule-based extensibility), including open APIs
Application configuration templates and wizards to ease deployment
Role-based management
Virtualized appliance, software and containerized form factors
Application performance management capabilities
Cloud deployment and control
Back-end server monitoring
Network-address translation (NAT)
Bidirectional and stateful application proxy
IPv6 to IPv4 gateway functions
Global load balancing
Integration with other IT systems (via APIs and protocols)
Evaluation Criteria Definitions
Ability to Execute
Product/Service: Core goods and services offered by the vendor for the defined market. This
includes current product/service capabilities, quality, feature sets, skills and so on, whether
offered natively or through OEM agreements/partnerships as defined in the market definition and
detailed in the subcriteria.
Overall Viability: Viability includes an assessment of the overall organization's financial health,
the financial and practical success of the business unit, and the likelihood that the individual
business unit will continue investing in the product, will continue offering the product and will
advance the state of the art within the organization's portfolio of products.
Sales Execution/Pricing: The vendor's capabilities in all presales activities and the structure that
supports them. This includes deal management, pricing and negotiation, presales support, and
the overall effectiveness of the sales channel.
Market Responsiveness/Record: Ability to respond, change direction, be flexible and achieve
competitive success as opportunities develop, competitors act, customer needs evolve and
market dynamics change. This criterion also considers the vendor's history of responsiveness.
Marketing Execution: The clarity, quality, creativity and efficacy of programs designed to deliver
the organization's message to influence the market, promote the brand and business, increase
awareness of the products, and establish a positive identification with the product/brand and
organization in the minds of buyers. This "mind share" can be driven by a combination of
publicity, promotional initiatives, thought leadership, word of mouth and sales activities.
Customer Experience: Relationships, products and services/programs that enable clients to be
successful with the products evaluated. Specifically, this includes the ways customers receive
technical support or account support. This can also include ancillary tools, customer support
programs (and the quality thereof), availability of user groups, service-level agreements and so
on.

Operations: The ability of the organization to meet its goals and commitments. Factors include
the quality of the organizational structure, including skills, experiences, programs, systems and
other vehicles that enable the organization to operate effectively and efficiently on an ongoing
basis.
Completeness of Vision
Market Understanding: Ability of the vendor to understand buyers' wants and needs and to
translate those into products and services. Vendors that show the highest degree of vision listen
to and understand buyers' wants and needs, and can shape or enhance those with their added
vision.
Marketing Strategy: A clear, differentiated set of messages consistently communicated
throughout the organization and externalized through the website, advertising, customer
programs and positioning statements.
Sales Strategy: The strategy for selling products that uses the appropriate network of direct and
indirect sales, marketing, service, and communication affiliates that extend the scope and depth
of market reach, skills, expertise, technologies, services and the customer base.
Offering (Product) Strategy: The vendor's approach to product development and delivery that
emphasizes differentiation, functionality, methodology and feature sets as they map to current
and future requirements.
Business Model: The soundness and logic of the vendor's underlying business proposition.
Vertical/Industry Strategy: The vendor's strategy to direct resources, skills and offerings to meet
the specific needs of individual market segments, including vertical markets.
Innovation: Direct, related, complementary and synergistic layouts of resources, expertise or
capital for investment, consolidation, defensive or pre-emptive purposes.
Geographic Strategy: The vendor's strategy to direct resources, skills and offerings to meet the
specific needs of geographies outside the "home" or native geography, either directly or through
partners, channels and subsidiaries as appropriate for that geography and market.
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