Kerangdiff
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Kerrang! and Top of the Pops magazines target different demographics. Kerrang! targets older adolescent males interested in alternative music genres, focusing on music reviews and concerts. Top of the Pops targets younger audiences, particularly females, with an emphasis on popular culture and fashion promotions. Kerrang! avoids sexualizing women to focus on music, while Top of the Pops uses sexual imagery to appeal to its target demographic.
Kerangdiff
- 1. Differences Between Kerrang! And TOTPs Demographic and psychographic detail of how Kerrang and Top of the Pops contrast against the common conven>ons of their target audience.
- 2. • Although both magazines are catered to a young audience, there are clear indica>ons through the use of linguis>cs, colour schemes and ar>sts featured between a young (pre-‐teen) audience based magazine and an adolescent catered magazine. • Gender dis>nc>on is highly apparent in obvious imagery codes from everything to layout and linguis>cs, par>cularly evident in such subjec>ve remarks like “Phwoar”-‐ featured on the cover of Top of the Pops magazine. Gender dis>nc>ons have similar codes and conven>ons that are applied to determine age dis>nc>on. • Kerrang is mainly catered to target socialized heterosexual, male tendencies. However, they tend not to subjec>fy the opposite gender in terms of sexuality, unlike Top of the Pops magazine. This could be due to several factors-‐ one being that due to the older readership they may just be more concerned with music, rather than sexuality-‐ unlike a ‘ladsmag’ where all socially heterosexual male criterias are met with a variety of featured stereotypical hobbies and interests, par>cularly the portrayal of conven>onally aPrac>ve women being provoca>vely sugges>ve. Thus, it suggests Kerrang is more serious about the music topic in comparison. Another possible reason is that due to the alterna>ve music industry being widely dominated by males, portraying a majority of men would not be sexually relevant to straight males. Finally, it could just be that Kerrang are trying to socialize men to be more respectable in terms of female appearance, whereas Top of the Pops could be trying to liberate young girls into finding it socially acceptable to also judge a man by his external appearance. • As shown in the previous research pie charts, Kerrang dedicated pages to reviews and gig lis>ngs, whereas Top of the Pops were more concerned with promo>ng fashion related products. This could indicate overall that one readership group (TOTPs) are more concerned with mainstream popular culture, whereas Kerrang is catered for a more specialized yet popular subculture. Although the laPer may appear as an extreme niche market in comparison to Top of the Pops, Kerrang’s market is actually highly profitable due to the common alterna>ve culture interests of majority urban-‐living, male teenagers.
- 3. • Kerrang is mainly catered to target socialized heterosexual, male tendencies. However, they tend not to subjec>fy the opposite gender in terms of sexuality, unlike Top of the Pops magazine. This could be due to several factors-‐ one being that due to the older readership they may just be more concerned with music, rather than sexuality-‐ unlike a ‘ladsmag’ where all socially heterosexual male criterias are met with a variety of featured stereotypical hobbies and interests, par>cularly the portrayal of conven>onally aPrac>ve women being provoca>vely sugges>ve. Thus, it suggests Kerrang is more serious about the music topic in comparison. Another possible reason is that due to the alterna>ve music industry being widely dominated by males, portraying a majority of men would not be sexually relevant to straight males. Finally, it could just be that Kerrang are trying to socialize men to be more respectable in terms of female appearance, whereas Top of the Pops could be trying to liberate young girls into finding it socially acceptable to also judge a man by his external appearance. • As shown in the previous research pie charts, Kerrang dedicated pages to reviews and gig lis>ngs, whereas Top of the Pops were more concerned with promo>ng fashion related products. This could indicate overall that one readership group (TOTPs) are more concerned with mainstream popular culture, whereas Kerrang is catered for a more specialized yet popular subculture. Although the laPer may appear as an extreme niche market in comparison to Top of the Pops, Kerrang’s market is actually highly profitable due to the common alterna>ve culture interests of majority urban-‐living, male teenagers.