Simbetweenkerandtop
0 likes161 views
Both Kerrang! and Top of the Pops magazines cater to a young audience and aim to advertise affordable products. They both focus on the personal lives of musicians but to different degrees depending on the artist's age and gender. Both magazines use visually engaging layouts with many images and minimal text to attract youth readers, and emphasize new or trending artists through their coverage.
Simbetweenkerandtop
- 1. Similari'es Between Kerrang! And TOTPs Demographic and psychographic detail of how Kerrang and Top of the Pops en'ce the shared conven'ons of their audience.
- 2. • Both magazines cater for a young audience-‐ where the majority of their disposable income would be reliant upon the parental income. Thus, both magazines need to adver'se products that would be affordable within a 'ght spending bracket. • Both magazines apply the popular conven'on on focusing in on the personal aspect of the featured ar'st, but however, to different extents in term of age and gender (which will be discussed in the differences specifica'on).
- 3. • Commonly used in youth-‐affiliated magazines, both magazines apply high-‐ maintenance layout designs using collaged imagery and splashes, using mostly un-‐insighNul or liOle verbal detail of the content. • Rela'ng back to the previous point, buzzwords (effec've through the use of being short and snappy) are used to sum up and posi'vely reinforce a cover story by making it appear more exci'ng. These are usually highly exaggerated on the cover to make an uninteres'ng story seem en'cing to a young, naive audience. • Youths are typically swayed by visual texts more than any other age group. So typically, to gain the intended market they need to make the cover appear as modernis'c and aOrac've as possible. A variety of large, capitalized typefaces are used in both magazines to help ‘pull’ all the imagery together by using verbal as tools for colour consistency and structure, and the language that is used (in short-‐worded puffs and buzzwords) for false en'cement to make the content seem as exci'ng as the layout. Large, bold texts also help to create an illusion that more is going on in the page and that the magazine is spread out in terms of being text-‐propor'oned, when in fact it is a bare minimum. Visual texts are used to sell the cover to a young audience.
- 4. • Both markets of the magazine aim to sell the majority of the magazine supplies to an audience of youths who are living in urban loca'ons-‐ where crazes are most apparent and more youths share the same cultural values of what appears and sounds good. The cultural values conducted in the magazines applica'ons are catered to a more specific yet wider market, thus urban city loca'ons would help gain more profit and creditability than in low-‐maintenance areas. • Both readerships can generally be catergorized to share modernis'c perspec'ves due to the heavy applica'on and important reinforcement of up and coming new ar'sts. An older celebrity would only been featured if it was s'll relevant to an on-‐going phase among youths or they have form of comeback, such as a new image or album. Reinforcement of new icons are generally more apparent in Top of the Pops as some of the Kerrang readership may have popular shared musical icons from the past such as The Beatles, or Metallica-‐ but would generally be only featured in special edi'ons or ar'cles.