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Navigating Complexity
by Simplifying I.T.

Mario Derba
Regional Sales VP, Oracle Systems, South Europe



1   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
SAFE HARBOR STATEMENT

          The following is intended to outline our general product direction. It is
          intended for information purposes only, and may not be incorporated into
          any contract. It is not a commitment to deliver any material, code, or
          functionality, and should not be relied upon in making purchasing
          decisions.

          The development, release, and timing of any features or functionality
          described for Oracle’s products remains at the sole discretion of Oracle.




2   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
63%                                            21%                             16%
                           Run the                                         Grow the                       Transform the
                           Business                                        Business                         Business


                    Source: “IT Metrics: IT Spending and Staffing Report, 2012”, Gartner Research, 2012



3   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Some Innovations Are Reshaping IT Value & Economics




                                                             DATA                                              RISE OF                        SOCIAL IS                                   MODERNIZE TO
     GLOBALIZATION
                                                           EXPLOSION                                           MOBILITY                       BUSINESS                                      SURVIVE
     Internet saturation                                  4300% data                                       Smartphone                     13+ million                                     Productivity costs
       growing at 8%                                       generation                                    shipments to top             business pages on                                     up 70-75% w/
          annually                                     increase by 2020                                   1B annually by                  Facebook                                         legacy within 7
                                                                                                              2016                                                                              years




Sources: United Nations / International Telecommunications Union, internetworldstats.com                                       Facebook Director of Global SMB Markets Dan Levy, BIA/Kelsey’s Interactive Local Media West Conference
IDC/EMC 2011 Digital Universe Study, 2010 Digital Universe Decade Study, Data rEvolution Sept 2011, CSC's Leading Edge Forum                        IDC: “Time for Change: Optimizing Datacenter Infrastructure with Technology Refresh”
Portio Research Mobile Factbook 2012
Today’s Enterprise Imperatives

 65% of companies say                                                                                By 2014, 90% of
     that social media is a                                                                            companies will support
     significant or critical risk to                                         SOCIAL          MOBILE    their applications on
     their brand reputation                                                                            personal mobile devices

                                                                                      Text
 90% of Fortune 500                                                                                   80% of business leaders
                                                                              BIG                      believe the cloud is a
 companies will have a big                                                                   CLOUD
 data initiative in place by                                                 DATA                      springboard to more agility
 the end of 2013                                                                                       and innovation.




 5    Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Oracle NGD Index 2013

        Closer to the business: Data is coming back ‘in-house’
           In Cycle II, organisations had a mix
            of in-house and external data centres
           In Cycle III, more are now saying
            that they use only internal data
            centre facilities
           Businesses are getting closer to
            their data - a “Big Data Bounce”?
           Cloud development now coming
            in-house?

6   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.   Insert Information Protection Policy Classification from Slide 13
Storage Growth Is Eating a Larger and Larger Chunk of IT Budget

      Storage Growth                                                                                          How much of your firm's IT budget will go to
               3500                            Production                          Backup
                                                                                                              storage?
               3000                                                                                            20%
                                                                                                     2599
Storage (TB)




               2500                                                                                            15%
               2000                                                                         1999
                                                                                                               10%
               1500                                                               1538                                                                17%
               1000                                             1183                                            5%            10%
                                                910
                500           700                                                                               0%
                              100              130              169                220       286      371
                    0                                                                                                         2007                    2009
                             Today            Year 1           Year 2           Year 3      Year 4   Year 5
                                                                                                                 Source: Enterprise and SMB hardware survey, North
                            Source: Controlling Storage Cost Amid High Growth”                                   America and Europe 2009 and 2007.
                            February 2010, Forrester Research                                                    Base: 1435 decision-makers at US and European SMBs and
                                                                                                                 enterprises (2009). Base: 896 exec at US and European SMBs
                                                                                                                 and enterprises (2007)

 Most companies today have flat or declining IT budgets, while experiencing growth in information
 at speeds of up to 42% per year. This puts a significant pressure on any data center and its
 management to think smartly about how they will manage this growth in information.


      7         Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
ORACLE
          TRANSFORMATIONAL
          TECHNOLOGIES
           Cloud, Mobile, Social, and Big Data




8   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Cloud is Good For Business



             Lower risk
             Lower uncertainty                                                                                             10,000 customers
             Less burden on IT                                                                                             25 million users
             Accessible anywhere,
                                                                                                                            9 of top 10 SaaS providers
              anytime on any device




9   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.   Insert Information Protection Policy Classification from Slide 12
Global Data Centers
                                                                                                  Linlithgow
                                                           Toronto                   London
                              Chicago
                                                                                                    Amsterdam
Santa Clara                                                                                                                           Japan*

                                          Oklahoma City
          Austin



                                                                                                                             Singapore*




                                                                                                                                               Sydney




                                                                            •   Global coverage for security & performance
                                                                            •   Gen 4 Data Centers
                                                                            •   Compliance Certifications
                                                                            •   Multi-data center regional coverage
                                                                            •   24X7 Active Monitoring and Support                             *Coming Soon




10   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
… However, the Cloud should be evaluated as part of your sourcing strategy,
and the “To-Be” Options should be approached by Application Stack
                                                                                                                    Further detailed

                                                                                                                Vendor
               Definition of key Sourcing                                          Map of App. Stacks vs.   3   assessment
   1                                                                           2
               Models                                                              Sourcing Models              TCO
                                                                                                            4
                                                                                                                evaluation




       Source: Oracle Insight; CIO Executive Board – Information Technology Practice


  11    Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
NEW: Oracle on-premise IaaS
                                           Oracle on-premise IaaS provides many of the advantages of Cloud
                                               Computing for hardware infrastructure within the company’s firewall
                                           Monthly fee – OPEX not CAPEX
F
I
                                                     – Usually lower total costs compared to purchasing
R
E
W                                          CPU Capacity on Demand for Elastic Computing and HA
A
L
L                                          Platinum and PlatinumPlus services for Reliability, Security, and
                                               Performance
                                           Designed for enterprise workloads
                                                     – Extreme performance, scalability, availability, security
                                           Fast to deploy, simpler to manage and support


    12   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
I.T.




                                                                            Innovation


13   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
At Oracle everything begins with R&D

                                                     $4.2

                                             $3.3

                                     $2.8
                            $2.7
                   $2.2
          $1.9
  $1.5




 FY05    FY06    FY07      FY08     FY09    FY10    FY11
                 R&D Spending US$ Billion
Adding Customer Value From 85+ Acquisitions




                     MIDDLEWARE         BI              IDENTITY &     PERFORMANCE    ENTERPRISE
                  PLATFORM & MGMT                      ACCESS MGMT        MGMT       CONTENT MGMT
                                        DATA
                                    INTEGRATION




                     OPERATING                    SYSTEMS MANAGEMENT                  VIRUTAL
                      SYSTEMS                                                        MACHINES




15
Oracle’s Strategy
Simplify IT, Power Innovation
ASSEMBLING THE




17   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Oracle’s Architectural Vision
            Complete, Open, Integrated Systems



                                                                            ENGINEERED TO WORK TOGETHER

                                                                            Tested, Certified, Packaged,
                                                                            Deployed, Upgraded, Managed
                                                                            and Supported Together




18   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
TO WORK TOGETHER




19   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.   Insert Information Protection Policy Classification from Slide 13
What to Consider When Evaluating




20   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Drive a new paradigm
                                                                            in your data center




21   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Oracle’s
Approach
Simplification




22   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Server   Storage   Networking




Oracle’s
Approach
Integration
& Risk Reduction




23   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Intelligent
                                                                                                   service delivery


Oracle’s                                                                    Complete,
Approach                                                                    automated
                                                                            and simplified
Transformation



                                                                                             User enabled
                                                                                                IT service

24   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
This is the start of your
     journey with Oracle as
     your partner



25   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
MARIO DERBA
                                                                                 Regional Sales Vice President
                                                                                 South Europe Systems

Oracle Italia Srl
Viale Fulvio Testi, 136                                                          Phone +39 02.24959.630
20092 Cinisello Balsamo (MI)                                                     mario.derba@oracle.com
Italy                                                                            www.oracle.com



                                                                      Twitter: @Mderba
                                                             Personal Site: www.marioderba.com

26   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Nostalgia




27   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
28   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
•Did we
                                                                             deliver on
                                                                             our
                                                                             promises?

29   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
SPARC Server T4
         Foundation for Mission Critical Computing

                                                                            SPARC T-4




30   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Oracle SPARC Processor Roadmap

                                                                                                                          M-Series
                                                                                                    In test            +2x Throughput
                                                                                                                                               Oracle Application
                                                                                                  M-Series              +1.5x Thread
                                                                                                                          Strength
                                                                                                                                                 Accelerators
                                                                                 M-Series       +2x Throughput                                     Database Query

Delivered                                                                     +6x Throughput
                                                                               +1.5x Thread
                                                                                                  >1x Thread
                                                                                                   Strength               T-Series
                                                                                                                                                     Compression
                                                                                                                                                       Encryption
                                                                                 Strength                              +2x Throughput            Cluster Interconnect
                                                                                                                        +1.5x Thread          Application Data Protection
                                                                                                                          Strength
                                                                               T-Series
                         T4                                                 +2.5x Throughput
          +1x Throughput                                                      +1.2x Thread
        +5x Thread Strength                                                     Strength


     2011                                           2012                               2013                     2014                   2015                   2016
              Solaris 11                                     Solaris 11 Update              Solaris 11 Update      Solaris 11 Update     Solaris 11 Update
            Solaris 10 U10                                   Solaris 10 Update                 Solaris 10             Solaris 10            Solaris 10



31   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Enterprise Performance for Cloud Applications
              Built for Next-Decade Hardware

                                                                             Dynamic threads                • Optimized shared memory
                                                                             NUMA I/O                       • Parallel network stack
                                                                             Crypto acceleration            • DTrace
                                                                             Latency-aware kernel           • Adaptable thread and
                                                                              memory allocator                 memory placement
                                                                             Fully parallel network         • NUMA-aware kernel memory fan-
                                                                              processing                       out
                                                                             Topology-aware scheduler       • ZFS 128 bit block addresses



                                                                               10X                     10X           10X                 10X
                                                                            Networking                 CPU          Memory               Data

32   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
FOUNDATION FOR INNOVATION


                       Web                                           Social              Mobile
                                                  USER ENGAGEMENT
                                                                                                              ORACLE FUSION
     Business Process
                                                                                                              MIDDLEWARE
                                                          Content Management          Business Intelligence
       Management
                                                                                                              COMPLETE
                 Service Integration                                             Data Integration
                                                                                                              BEST-IN-CLASS
                                                Identity Management & Security                                INTEGRATED
       Development                                         Cloud Application                Enterprise        OPEN
          Tools                                               Foundation                   Management




33   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
34   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
35   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.

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Keynote by Mario Derba at Oracle event in Luxembourg

  • 1. Navigating Complexity by Simplifying I.T. Mario Derba Regional Sales VP, Oracle Systems, South Europe 1 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 2. SAFE HARBOR STATEMENT The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle. 2 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 3. 63% 21% 16% Run the Grow the Transform the Business Business Business Source: “IT Metrics: IT Spending and Staffing Report, 2012”, Gartner Research, 2012 3 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 4. Some Innovations Are Reshaping IT Value & Economics DATA RISE OF SOCIAL IS MODERNIZE TO GLOBALIZATION EXPLOSION MOBILITY BUSINESS SURVIVE Internet saturation 4300% data Smartphone 13+ million Productivity costs growing at 8% generation shipments to top business pages on up 70-75% w/ annually increase by 2020 1B annually by Facebook legacy within 7 2016 years Sources: United Nations / International Telecommunications Union, internetworldstats.com Facebook Director of Global SMB Markets Dan Levy, BIA/Kelsey’s Interactive Local Media West Conference IDC/EMC 2011 Digital Universe Study, 2010 Digital Universe Decade Study, Data rEvolution Sept 2011, CSC's Leading Edge Forum IDC: “Time for Change: Optimizing Datacenter Infrastructure with Technology Refresh” Portio Research Mobile Factbook 2012
  • 5. Today’s Enterprise Imperatives  65% of companies say By 2014, 90% of that social media is a companies will support significant or critical risk to SOCIAL MOBILE their applications on their brand reputation personal mobile devices Text  90% of Fortune 500  80% of business leaders BIG believe the cloud is a companies will have a big CLOUD data initiative in place by DATA springboard to more agility the end of 2013 and innovation. 5 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 6. Oracle NGD Index 2013 Closer to the business: Data is coming back ‘in-house’  In Cycle II, organisations had a mix of in-house and external data centres  In Cycle III, more are now saying that they use only internal data centre facilities  Businesses are getting closer to their data - a “Big Data Bounce”?  Cloud development now coming in-house? 6 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 13
  • 7. Storage Growth Is Eating a Larger and Larger Chunk of IT Budget Storage Growth How much of your firm's IT budget will go to 3500 Production Backup storage? 3000 20% 2599 Storage (TB) 2500 15% 2000 1999 10% 1500 1538 17% 1000 1183 5% 10% 910 500 700 0% 100 130 169 220 286 371 0 2007 2009 Today Year 1 Year 2 Year 3 Year 4 Year 5 Source: Enterprise and SMB hardware survey, North Source: Controlling Storage Cost Amid High Growth” America and Europe 2009 and 2007. February 2010, Forrester Research Base: 1435 decision-makers at US and European SMBs and enterprises (2009). Base: 896 exec at US and European SMBs and enterprises (2007) Most companies today have flat or declining IT budgets, while experiencing growth in information at speeds of up to 42% per year. This puts a significant pressure on any data center and its management to think smartly about how they will manage this growth in information. 7 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 8. ORACLE TRANSFORMATIONAL TECHNOLOGIES Cloud, Mobile, Social, and Big Data 8 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 9. Cloud is Good For Business  Lower risk  Lower uncertainty 10,000 customers  Less burden on IT 25 million users  Accessible anywhere, 9 of top 10 SaaS providers anytime on any device 9 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 12
  • 10. Global Data Centers Linlithgow Toronto London Chicago Amsterdam Santa Clara Japan* Oklahoma City Austin Singapore* Sydney • Global coverage for security & performance • Gen 4 Data Centers • Compliance Certifications • Multi-data center regional coverage • 24X7 Active Monitoring and Support *Coming Soon 10 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 11. … However, the Cloud should be evaluated as part of your sourcing strategy, and the “To-Be” Options should be approached by Application Stack Further detailed Vendor Definition of key Sourcing Map of App. Stacks vs. 3 assessment 1 2 Models Sourcing Models TCO 4 evaluation Source: Oracle Insight; CIO Executive Board – Information Technology Practice 11 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 12. NEW: Oracle on-premise IaaS  Oracle on-premise IaaS provides many of the advantages of Cloud Computing for hardware infrastructure within the company’s firewall  Monthly fee – OPEX not CAPEX F I – Usually lower total costs compared to purchasing R E W  CPU Capacity on Demand for Elastic Computing and HA A L L  Platinum and PlatinumPlus services for Reliability, Security, and Performance  Designed for enterprise workloads – Extreme performance, scalability, availability, security  Fast to deploy, simpler to manage and support 12 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 13. I.T. Innovation 13 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 14. At Oracle everything begins with R&D $4.2 $3.3 $2.8 $2.7 $2.2 $1.9 $1.5 FY05 FY06 FY07 FY08 FY09 FY10 FY11 R&D Spending US$ Billion
  • 15. Adding Customer Value From 85+ Acquisitions MIDDLEWARE BI IDENTITY & PERFORMANCE ENTERPRISE PLATFORM & MGMT ACCESS MGMT MGMT CONTENT MGMT DATA INTEGRATION OPERATING SYSTEMS MANAGEMENT VIRUTAL SYSTEMS MACHINES 15
  • 17. ASSEMBLING THE 17 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 18. Oracle’s Architectural Vision Complete, Open, Integrated Systems ENGINEERED TO WORK TOGETHER Tested, Certified, Packaged, Deployed, Upgraded, Managed and Supported Together 18 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 19. TO WORK TOGETHER 19 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 13
  • 20. What to Consider When Evaluating 20 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 21. Drive a new paradigm in your data center 21 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 22. Oracle’s Approach Simplification 22 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 23. Server Storage Networking Oracle’s Approach Integration & Risk Reduction 23 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 24. Intelligent service delivery Oracle’s Complete, Approach automated and simplified Transformation User enabled IT service 24 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 25. This is the start of your journey with Oracle as your partner 25 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 26. MARIO DERBA Regional Sales Vice President South Europe Systems Oracle Italia Srl Viale Fulvio Testi, 136 Phone +39 02.24959.630 20092 Cinisello Balsamo (MI) mario.derba@oracle.com Italy www.oracle.com Twitter: @Mderba Personal Site: www.marioderba.com 26 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 27. Nostalgia 27 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 28. 28 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 29. •Did we deliver on our promises? 29 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 30. SPARC Server T4 Foundation for Mission Critical Computing SPARC T-4 30 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 31. Oracle SPARC Processor Roadmap M-Series In test +2x Throughput Oracle Application M-Series +1.5x Thread Strength Accelerators M-Series +2x Throughput Database Query Delivered +6x Throughput +1.5x Thread >1x Thread Strength T-Series Compression Encryption Strength +2x Throughput Cluster Interconnect +1.5x Thread Application Data Protection Strength T-Series T4 +2.5x Throughput +1x Throughput +1.2x Thread +5x Thread Strength Strength 2011 2012 2013 2014 2015 2016 Solaris 11 Solaris 11 Update Solaris 11 Update Solaris 11 Update Solaris 11 Update Solaris 10 U10 Solaris 10 Update Solaris 10 Solaris 10 Solaris 10 31 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 32. Enterprise Performance for Cloud Applications Built for Next-Decade Hardware  Dynamic threads • Optimized shared memory  NUMA I/O • Parallel network stack  Crypto acceleration • DTrace  Latency-aware kernel • Adaptable thread and memory allocator memory placement  Fully parallel network • NUMA-aware kernel memory fan- processing out  Topology-aware scheduler • ZFS 128 bit block addresses 10X 10X 10X 10X Networking CPU Memory Data 32 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 33. FOUNDATION FOR INNOVATION Web Social Mobile USER ENGAGEMENT ORACLE FUSION Business Process MIDDLEWARE Content Management Business Intelligence Management COMPLETE Service Integration Data Integration BEST-IN-CLASS Identity Management & Security INTEGRATED Development Cloud Application Enterprise OPEN Tools Foundation Management 33 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 34. 34 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 35. 35 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.