The document discusses the initiative of Social Media Sunday organized by the Episcopal Diocese of Connecticut, scheduled for June 29, 2014, aimed at encouraging parishioners to engage with social media to promote their church. It outlines the goals of strengthening community connections, teaching social media engagement, and inviting outreach while providing preparation tips and participation ideas for both individuals and parishes. The document also highlights resources for further learning and emphasizes the importance of social media in reaching a wider audience.