Social Media Sunday
Episcopal Diocese of Connecticut Spring Training
Saturday, May 3, 2014
Created by
Carolyn Clement
@singingcarolyn
!
for presentation to
The Episcopal Church in Connecticut
@CTEpiscopal
#EpisCT #ChSocM
@singingcarolyn
Getting to know you...
Text
#EpisCT #ChSocM
How are you currently using social media?
How is your church using social media?
We’ll Talk About...
• Why Social Media
Sunday?!
• How to prepare & plan!
• Different ways to do
#SMSunday!
• Follow-Up
#EpisCT #ChSocM
Why Social Media?
#episCT #ChSocM
Thoughts?
#EpisCT #ChSocM
Why Social Media Sunday?
#EpisCT #ChSocM
When?
#EpisCT #ChSocM
• Sunday, June 29, 2014
• Feast of Sts. Peter & Paul
http://www.wikipaintings.org/en/jusepe-de-ribera/saint-peter-and-saint-paul
Why Social Media Sunday?
#EpisCT #ChSocM
• Strengthen community
• Encourage “Brand Ambassadors”
• Share our church with the world
• Welcome & invite others
• Connect with each other
Matthew 28:19
Therefore go and make disciples of all
nations…
Why Social Media Sunday?
#EpisCT #ChSocM
• If even a fraction of Episcopalians who
use social media participate, almost
10,000,000 people will learn something
about the Episcopal Church
Matthew 28:19
Therefore go and make disciples of all
nations…
Why Social Media Sunday?
#EpisCT #ChSocM
Goals:
•Strengthen connections within parish, using social media
•Teach the parish community how to engage on social media
•Encourage parishioners to feel comfortable using digital technology to share
their faith
•Provide a space for ‘digital natives’ to engage a worship service like they
engage the rest of their world
•Invite and welcome the community into the life of the church
Matthew 28:19
Therefore go and make disciples of all
nations…
http://pomomusings.com/2014/03/03/social-media-sunday/
How long will #SMSunday last in my church?
#EpisCT #ChSocM
As little as 60 seconds
for a single post
!
or
!
An event continuing
through the whole day
Prepare & Plan: How to
participate?
#EpisCT #ChSocM
Individually
http://www.huffingtonpost.com/2013/07/12/smartphones-during-sex_n_3586647.html
Prepare & Plan: How to
participate?
#EpisCT #ChSocM
Individually
• Remember to use the #Episcopal hashtag whenever you
share something #Episcopal the morning of June 29, 2014
• Tweet sermon highlights
• Instagram something beautiful in your church
• Check-in on Facebook or Foursquare
• Share a picture of your friends at church on Facebook
• Take a Vine video of a bunch of people waving “Hi”
Prepare & Plan: How to
participate?
#EpisCT #ChSocM
As a parish
Ways to do #SMSunday
#EpisCT #ChSocM
• Encourage members to
• check in
• live tweet sermon
• create posts & photos
!
• Offer adult education
!
• Social media helpdesk
As a parish
What if I just want to watch/lurk?
#EpisCT #ChSocM
On the morning of June 29th:
!
• Check a social media
aggregator website like
RebelMouse to see all of the
#Episcopal posts
• Do a twitter search for the
#Episcopal hashtag
• Look at the #Episcopal photos
on Instagram
• Search #Episcopal on Facebook
How do I live-tweet?
#EpisCT #ChSocM
Social Media Helpdesk: Equipment
#EpisCT #ChSocM
Equipment
•wifi (make sure you have the password!),
or a wifi hotspot
•multiple devices for demonstrating; at a
minimum, have a smart phone and a
laptop
•a working electrical outlet nearby,
preferably with a surge-protector strip
•paper and pens so people can take notes
•your own passwords to platforms or apps
you might be demonstrating
•a table and chairs
ProTip: Invite youth
group members to hang
out at the help desk and
watch the
intergenerational
ministry unfold.
Social Media Helpdesk: Publicity
#EpisCT #ChSocM
Let people know in advance about Social Media
Helpdesk so they’ll come prepared with questions
& devices.
!
Use usual publicity tools: bulletin, announcements,
newsletter, word of mouth, etc.
!
Use social media to invite people to come.
ProTip: Personally invite people
you think might be open to the
idea to participate.
Social Media Helpdesk: Follow-Up
#EpisCT #ChSocM
• Use social media to thank those who stopped by. Tag your
church.
!
• Plan the next Helpdesk. Ask those who attended to come
back with more questions or to help someone else.
!
• Invite them to the weekly Church Social Media (#ChSocM)
tweet chat on Twitter, Tuesdays at 9pmET
!
• Acknowledge their social media ministry as you notice
them sharing, inviting, and ministering to others using social
media.
!
• Don't forget to check in and post some pictures from the
event.
!
• Finally? Check your analytics in a week to see if your
Social Media Helpdesk created a bump in engagement.
ProTip: Invite those who
attended to connect with
you on social media.
Think about...
• Will there be an announcement at the beginning of
church on #SMSunday?!
• Who will make the announcement?!
• What traditional communication will be used to
prepare the congregation? (newsletter, email,
bulletin…)!
• What signs will be used at church?
#EpisCT #ChSocM
And now, a word from our sponsor…
#EpisCT #ChSocM
ProTip: Invite people
to share,
make it easy for them
to share,
and they will.
What’s Next?
• Decide to participate
• Invite your parish to participate
• Decide how to participate
• Create publicity
• Recruit fans
• Join and share the FB event
#EpisCT #ChSocM
Therefore go, and make disciples
of all nations. Matthew 28:19
Questions?
#EpisCT #ChSocM
#PBWY
#EpisCT #ChSocM
@singingcarolyn
Resources
#ChSocM: Church Social Media online community. (@chsocm) Gathers on Twitter every Tuesday at 9:00pm eastern time for a tweetchat. Also found at
churchsocmed.blogspot.com.
!
Cleaveland, Adam Walker (@adamwc). “Social Media Sunday, Part 1: Introduction.” www.pomomusings.com [Web]. (March 3, 2014)
!
Clement, Carolyn (@singingcarolyn). “Case Study: Social Media Sunday at Trinity Episcopal, Tariffville, CT.” www.ChurchSocMed.blogspot.com. [Web].
(July 18, 2013). http://churchsocmed.blogspot.com/2013/07/case-study-social-media-sunday-at.html
!
Clement, Carolyn (@singingcarolyn). “Host a social media helpdesk at your church.” singingcarolyn.blogspot.com. [Web]. (May 1, 2014).
http://singingcarolyn.blogspot.com/2014/05/host-social-media-helpdesk-at-your.html
!
Clement, Carolyn (@singingcarolyn). “Social Media Sunday.” singingcarolyn.blogspot.com. [Web]. (October 12, 2013). http://
singingcarolyn.blogspot.com/2013/10/social-media-sunday.html
!
deRibera, Jusepe. Saint Peter and Saint Paul. Oil on canvas. [Public domain].
http://www.wikipaintings.org/en/jusepe-de-ribera/saint-peter-and-saint-paul
!
Gould, Meredith (@MeredithGould). “Live Tweeting Church Events: An easy-peasy guide.” www.slideshare.net. [Web]. (February 4, 2014). http://
www.slideshare.net/MeredithGould/guide-to-live-tweetingfinal
!
Gould, Meredith (@MeredithGould). The Social Media Gospel. Liturgical Press. (2013)
!
Jumio (@jumio). “Where do you take your phone?” www.jumio.com [Web]. (July 11, 2013). https://www.jumio.com/2013/07/where-do-you-take-your-
phone/
!
Leist-Catalano, Laura (@LeistCatalano). “#Episcopal Social Media Sunday.” www.EpiscopalShare.org. [Web]. (2014)
!
Leist-Catalano, Laura (@LeistCatalano). “There are 2 million Episcopalians spread around the globe…” prezi.com [Web]. (2014)
!
Qualman, Erik (@equalman). “#Socialnomics 2014 by Erik Qualman.” [Video File](2014, April 16). http://youtu.be/zxpa4dNVd3chttp://
pomomusings.com/2014/03/03/social-media-sunday/
!
www.trinitytariffville.org (@trinitytville) [Web]

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Social Media Sunday #ChSocM

  • 1. Social Media Sunday Episcopal Diocese of Connecticut Spring Training Saturday, May 3, 2014 Created by Carolyn Clement @singingcarolyn ! for presentation to The Episcopal Church in Connecticut @CTEpiscopal #EpisCT #ChSocM @singingcarolyn
  • 2. Getting to know you... Text #EpisCT #ChSocM How are you currently using social media? How is your church using social media?
  • 3. We’ll Talk About... • Why Social Media Sunday?! • How to prepare & plan! • Different ways to do #SMSunday! • Follow-Up #EpisCT #ChSocM
  • 6. Why Social Media Sunday? #EpisCT #ChSocM
  • 7. When? #EpisCT #ChSocM • Sunday, June 29, 2014 • Feast of Sts. Peter & Paul http://www.wikipaintings.org/en/jusepe-de-ribera/saint-peter-and-saint-paul
  • 8. Why Social Media Sunday? #EpisCT #ChSocM • Strengthen community • Encourage “Brand Ambassadors” • Share our church with the world • Welcome & invite others • Connect with each other Matthew 28:19 Therefore go and make disciples of all nations…
  • 9. Why Social Media Sunday? #EpisCT #ChSocM • If even a fraction of Episcopalians who use social media participate, almost 10,000,000 people will learn something about the Episcopal Church Matthew 28:19 Therefore go and make disciples of all nations…
  • 10. Why Social Media Sunday? #EpisCT #ChSocM Goals: •Strengthen connections within parish, using social media •Teach the parish community how to engage on social media •Encourage parishioners to feel comfortable using digital technology to share their faith •Provide a space for ‘digital natives’ to engage a worship service like they engage the rest of their world •Invite and welcome the community into the life of the church Matthew 28:19 Therefore go and make disciples of all nations… http://pomomusings.com/2014/03/03/social-media-sunday/
  • 11. How long will #SMSunday last in my church? #EpisCT #ChSocM As little as 60 seconds for a single post ! or ! An event continuing through the whole day
  • 12. Prepare & Plan: How to participate? #EpisCT #ChSocM Individually http://www.huffingtonpost.com/2013/07/12/smartphones-during-sex_n_3586647.html
  • 13. Prepare & Plan: How to participate? #EpisCT #ChSocM Individually • Remember to use the #Episcopal hashtag whenever you share something #Episcopal the morning of June 29, 2014 • Tweet sermon highlights • Instagram something beautiful in your church • Check-in on Facebook or Foursquare • Share a picture of your friends at church on Facebook • Take a Vine video of a bunch of people waving “Hi”
  • 14. Prepare & Plan: How to participate? #EpisCT #ChSocM As a parish
  • 15. Ways to do #SMSunday #EpisCT #ChSocM • Encourage members to • check in • live tweet sermon • create posts & photos ! • Offer adult education ! • Social media helpdesk As a parish
  • 16. What if I just want to watch/lurk? #EpisCT #ChSocM On the morning of June 29th: ! • Check a social media aggregator website like RebelMouse to see all of the #Episcopal posts • Do a twitter search for the #Episcopal hashtag • Look at the #Episcopal photos on Instagram • Search #Episcopal on Facebook
  • 17. How do I live-tweet? #EpisCT #ChSocM
  • 18. Social Media Helpdesk: Equipment #EpisCT #ChSocM Equipment •wifi (make sure you have the password!), or a wifi hotspot •multiple devices for demonstrating; at a minimum, have a smart phone and a laptop •a working electrical outlet nearby, preferably with a surge-protector strip •paper and pens so people can take notes •your own passwords to platforms or apps you might be demonstrating •a table and chairs ProTip: Invite youth group members to hang out at the help desk and watch the intergenerational ministry unfold.
  • 19. Social Media Helpdesk: Publicity #EpisCT #ChSocM Let people know in advance about Social Media Helpdesk so they’ll come prepared with questions & devices. ! Use usual publicity tools: bulletin, announcements, newsletter, word of mouth, etc. ! Use social media to invite people to come. ProTip: Personally invite people you think might be open to the idea to participate.
  • 20. Social Media Helpdesk: Follow-Up #EpisCT #ChSocM • Use social media to thank those who stopped by. Tag your church. ! • Plan the next Helpdesk. Ask those who attended to come back with more questions or to help someone else. ! • Invite them to the weekly Church Social Media (#ChSocM) tweet chat on Twitter, Tuesdays at 9pmET ! • Acknowledge their social media ministry as you notice them sharing, inviting, and ministering to others using social media. ! • Don't forget to check in and post some pictures from the event. ! • Finally? Check your analytics in a week to see if your Social Media Helpdesk created a bump in engagement. ProTip: Invite those who attended to connect with you on social media.
  • 21. Think about... • Will there be an announcement at the beginning of church on #SMSunday?! • Who will make the announcement?! • What traditional communication will be used to prepare the congregation? (newsletter, email, bulletin…)! • What signs will be used at church? #EpisCT #ChSocM
  • 22. And now, a word from our sponsor… #EpisCT #ChSocM ProTip: Invite people to share, make it easy for them to share, and they will.
  • 23. What’s Next? • Decide to participate • Invite your parish to participate • Decide how to participate • Create publicity • Recruit fans • Join and share the FB event #EpisCT #ChSocM Therefore go, and make disciples of all nations. Matthew 28:19
  • 26. Resources #ChSocM: Church Social Media online community. (@chsocm) Gathers on Twitter every Tuesday at 9:00pm eastern time for a tweetchat. Also found at churchsocmed.blogspot.com. ! Cleaveland, Adam Walker (@adamwc). “Social Media Sunday, Part 1: Introduction.” www.pomomusings.com [Web]. (March 3, 2014) ! Clement, Carolyn (@singingcarolyn). “Case Study: Social Media Sunday at Trinity Episcopal, Tariffville, CT.” www.ChurchSocMed.blogspot.com. [Web]. (July 18, 2013). http://churchsocmed.blogspot.com/2013/07/case-study-social-media-sunday-at.html ! Clement, Carolyn (@singingcarolyn). “Host a social media helpdesk at your church.” singingcarolyn.blogspot.com. [Web]. (May 1, 2014). http://singingcarolyn.blogspot.com/2014/05/host-social-media-helpdesk-at-your.html ! Clement, Carolyn (@singingcarolyn). “Social Media Sunday.” singingcarolyn.blogspot.com. [Web]. (October 12, 2013). http:// singingcarolyn.blogspot.com/2013/10/social-media-sunday.html ! deRibera, Jusepe. Saint Peter and Saint Paul. Oil on canvas. [Public domain]. http://www.wikipaintings.org/en/jusepe-de-ribera/saint-peter-and-saint-paul ! Gould, Meredith (@MeredithGould). “Live Tweeting Church Events: An easy-peasy guide.” www.slideshare.net. [Web]. (February 4, 2014). http:// www.slideshare.net/MeredithGould/guide-to-live-tweetingfinal ! Gould, Meredith (@MeredithGould). The Social Media Gospel. Liturgical Press. (2013) ! Jumio (@jumio). “Where do you take your phone?” www.jumio.com [Web]. (July 11, 2013). https://www.jumio.com/2013/07/where-do-you-take-your- phone/ ! Leist-Catalano, Laura (@LeistCatalano). “#Episcopal Social Media Sunday.” www.EpiscopalShare.org. [Web]. (2014) ! Leist-Catalano, Laura (@LeistCatalano). “There are 2 million Episcopalians spread around the globe…” prezi.com [Web]. (2014) ! Qualman, Erik (@equalman). “#Socialnomics 2014 by Erik Qualman.” [Video File](2014, April 16). http://youtu.be/zxpa4dNVd3chttp:// pomomusings.com/2014/03/03/social-media-sunday/ ! www.trinitytariffville.org (@trinitytville) [Web]