This document provides tips for nonprofits to use social media to connect with audiences and grow their organizations. It recommends engaging with followers by posting valuable content like news, photos, videos and questions. It also suggests using hashtags, mentioning others, asking followers to share posts, and integrating social media with other tools like LinkedIn, Flickr and YouTube. The goal is to get followers to spread content organically through the 1:10:100 rule of one person posting, ten people sharing, and a hundred people viewing.