khanpersian50 Operation management slided on Shell
- 2. Group Members Khalid Mirza F15-2075 Syed Aitzar Hussain F15-2089 Zaman Ali F15-2065 Shagufta Shafiq S16-2013
- 4. INTRODUCTION Shell is a global group of energy and petrochemicals companies. Royal Dutch Shell plc, commonly known as Shell, is an Anglo-Dutch multinational oil and gas company headquartered in the Netherlands and incorporated in the United Kingdom. With around 101,000 employees in more than 140 countries and territories. If we talk about a single franchise, it provides: Oil change service Gas Petrol
- 6. HISTORY The documented history of Royal Dutch Shell plc in Indo Pakistan subcontinent dates back to 1903 In 1928, to enhance their distribution capabilities and the marketing interest After the independence of Pakistan in 1947, the name was changed to the Burmah Shell Oil Distribution Company of Pakistan. In 1970, when 51% of the shareholding was transferred to Pakistani investors, the name of changed to Pakistan Burmah Shell (PBS) Limited. The Shell and the Burmah Groups retained the remaining 49% in equal propositions. The years 2001-2 have seen the Shell Petroleum Company successively increasing its share, with the Group now having a 76% stake in Shell Pakistan Ltd (SPL)- an expression of confidence.
- 7. MISSION “Our aim is to meet the energy needs of society, in ways that are economically, socially and environmentally viable, now and in the future.”
- 8. VISSION “Our vision is to reinforce our position as a leader in the oil and gas industry in order to provide a competitive shareholder return while helping to meet global energy demand in a responsible way”.
- 9. OBJECTIVES Benfit our shareholders Realise the potential of our people Meet our customer requirements Maximise refinery margins Safeguard asset integrity Deliver structural cost reductions Sustain a robust management system Deliver continuous sustainable Health, Safety, Security and Environmental excellence
- 10. FOREFRONT OF INNOVATION Our Project Engineers are at the cutting edge of the industry. Take three of our largest projects, Pearl GTL, Prelude FLNG and Perdido, all of which truly break new ground. Pearl GTL in Qatar, for example, is the world’s largest plant converting natural gas into kerosene, lubricants and cleaner-burning fuels. Perdido is the deepest offshore oil drilling and production platform in the world, moored in 2,450 metres of water in the Gulf of Mexico. Prelude, meanwhile, will be the world’s first floating liquid natural gas project.
- 11. DEPARTMENTS OF SHELL Exploration and production Gas and power Refining and marketing Chemicals Trading and shipping
- 12. PRODUCTS AND SERVICES Products: Anything that can be offered to market for attention, acquisition, use or consumption that might satisfy a want or need. The oil products of shell are given below. There is credit card that given to the customer, in presence of these credit card shell provide all types of services without getting charges. Services: Services are the form of product that consist of activities, benefits, or satisfaction offered for sale that is essentially intangible and do not result in the ownership of anything. The services that provide shell Pakistan limited are given below. When customer of shell going for pouring oil then also clean the transportation that is coming for being filled the oil.
- 13. PRODUCT MIX “Product mix is the set of all the products offered for sale by a company.” Shell has two product lines namely fuel lubricants
- 14. PRODUCT LIFECYCLE Product Life Cycle Stages Product Life Cycle Stages Growth Stage Maturity Stage Decline Stage
- 16. STRATEGIES The strategies adopted by the shell Pakistan ltd are: 1: Price of competitor’s product 2: Price premium for high quality 3: Price premium for high purity 4: Price premium for better services 5: Is the appropriate price for shell.
- 17. COMPETITORS PSO TOTAL ATTOCK CALTEX ADMORE
- 18. GLOBALIZATION Shell’s Project Engineers innovate at every phase of their careers, across countries, with colleagues from many cultures and on pioneering, multi- billion-dollar projects. We develop and train Project Engineers and Project Managers of all levels to reach their full potential at the externally certified Shell Project Academy, in line with our world-renowned competency programme.
- 19. FORECASTING Forecasting is the process of making predictions of the future based on past and present data and most commonly by analysis of trend.
- 20. Stock price forecast The 36 analysts offering 12-month price forecasts for Royal Dutch Shell have a median target of 56.82, with a high estimate of 67.26 and a low estimate of 40.77. The median estimate represents a +13.87% increase from the last price of 49.90.
- 21. DESIGN OF GOODS AND SERVICES
- 22. SWOT ANALYSIS
- 23. STRENGTHS The managers regard their sub ordinates. Main focus of the organization to increase their customers. Managers use participative approach. Their employees are highly motivated. They hire local employees. No clash with GOVT. or any agency. They care about the hygienic factor.
- 24. WEAKNESS: They are not offering any package to their regular customers. They are not offering any bonus package scheme. Shell has eight regional retail managers. They are insufficient to handle the problems. They have no proper shades and sitting arrangement at the filling stations. There is no proper drainage system at filling station.
- 25. Opportunities: Shell is an international company so it should introduce packages. Company has an opportunity to give special packages to its employees. Company has opportunity to install more CNG as well as petrol pumps in rural areas of Pakistan.
- 26. Threats Threats are actually competitors. PSO and CALTEX improvement. Installation of stations by TOTAL. The smuggling of petrol in Baluchistan from Iran. Entry of new companies in the refinery sector.
- 27. CONCLUSIONS Shell is a global group of energy and petrochemicals companies. Its products include oils, fuels, and card services as well as exploration, production, and refining of petroleum products. It has positioned well in customers mind and has created good brand image. All of its marketing strategies are very effective and are helping Shell reach the heights. Shell Pakistan has maintains its image in this fast moving world with its core values and giving more importance to its customers. With the research and development that its departments carry puts the results into time-to-time changes and innovations that lead the organization to better performance and achievement of goals.
- 28. RECOMMENDATIONS There should be proper shades and proper sitting arrangements at the filling stations. Lubricants should be disposed in a proper way to protect the environment from being polluted. Shell should provide small incentive to its customers. Schemes like “buy 50 liters of super and get a cola drink free”, should be kept introducing time to time. Shell should make company operation site in every city to capture the new market. There is only one thing that is constant that is change; shell should invest on research& development to cope with dynamic environment. Company should establish new regional office to control the activities of company operations. The company should provide the facility of free oil change on all its outlets.