Adapteva aims to address the computing energy crisis by promoting parallel computing through its Parallella platform, a $99 open-source parallel computing system. The platform is designed to be accessible for novice programmers while requiring a significant shift in the computing ecosystem, including educational reforms and rewriting existing software. Parallella has garnered strong interest with 5,000 backers and pre-sales of 6,300 boards within weeks, supporting various applications from robotics to high-performance computing.