Knime customer intelligence on social media: Text Analytics vs. Network Mining

This document describes using KNIME analytics platform to analyze social media data from a Slashdot forum to understand user sentiment and identify influencers. Key steps included performing text analytics like sentiment analysis and topic modeling on posts and comments. Network analysis was also done to identify influential users based on interactions. Integrating text and network results identified the most positive, negative, and neutral influential users to help marketing efforts. Resources for learning more about KNIME analytics are also provided.