Knowing Your Customers: 
Pinpointing Patterns for 
Increased Vigilance 
1
Objectives 
Enhance risk management practices 
to better mitigate risks 
Protect business and make it more 
profitable 
Protect and serve your community – 
be a good citizen 
2
Suspicious Activity 
• Prevent 
• Detect 
• Report 
• Assist 
3
Culture of Compliance 
Signs of a lax, Non-Compliance Culture? 
FinCEN’s Culture guidance – FIN-2014-A007 
Advisory to U.S. Financial Institutions on Promoting 
a Culture of Compliance 
Engaged Leadership 
Compliance not compromised by revenue interests 
Appropriate internal information sharing 
Adequate Human and Technological Resources 
Effective Program- Independent, Competent 
Testing 
Understand importance, utility of reporting 
4
Sea Change 
“As Director, I feel it is important that financial institutions take responsibility when 
their actions violate the BSA. And by accepting responsibility, it is not just about 
admitting to the facts alleged in FinCEN’s enforcement action. It is also about 
admitting a violation of the law. Over the last year, we have changed our practice at 
FinCEN to one in which our presumption is that a settlement of an enforcement action 
will include an admission to the facts, as well as the violation of law. And, we have begun 
implementing this practice in our enforcement actions against all sizes and types of 
financial institutions. 
Integrity and transparency goes a long way. It is a great bestowal of trust that enables 
financial institutions to be part of the U.S. financial system, to be part of the global 
financial system. And that trust -- that privilege -- comes with obligations. One of those 
obligations is a responsibility to put effective AML controls in place so criminals and 
terrorists are not able to operate with impunity in the U.S. financial system. 
As FinCEN’s recent enforcement actions show, FinCEN will act under such 
circumstances to protect the integrity and transparency of the U.S. financial system.” 
Jennifer Shasky Calvery, Director, FinCEN 
FIBA, Anti-Money Laundering Conference 
February 20, 2014 
5
Hard 
Target OR 
Soft 
Pushover 
• Do not compromise yourself 
• with exceptions 
• poor documentation 
• lack of focus or willpower 
• Will you be a wet noodle? Man or 
Mouse? 
• Official government ID - real, current 
• not expired 
• not international driver’s licenses 
• not “for novelty purpose only” ID 
cards 
6
Customer Identification Program 
• Establishing a reasonable basis to believe person is 
who he/she claims to be 
• Mickey Mouse? Elvis Presley? (I think not….) 
7
What does KYC look like? 
• Before you can Know Your Customer, you need to 
know your market. 
• How do I recognize a customer when I see him/her? 
• How do I distinguish a person coming in to buy 
something that I don’t want to be a “customer”? 
8
Solid Understanding of Market 
9
What is normal & expected? 
Socio - Economic profile 
occupation 
education 
income 
ethnicity 
dress 
speech patterns 
10
What is normal & expected? 
• Socio-pathic profile 
• prevalent problems and issues in our 
neighborhood 
• familiarity with types of people who may be 
perpetrating crimes in our neighborhood 
• familiarity with types of victims locally 
• Who is being taken advantage of in our 
community? 
11
Good Customer Interface 
12
STOP! 
• Don’t be distracted 
• Make eye contact 
• Pay attention 
• Be alert 
13
• Be observant 
• Really look (not just see) 
• Observe demeanor 
• Detect signs of deception 
14
Listen 
• Clear questions and answers 
• non-threatening 
• casual alertness 
15
Who is this person? 
• Be friendly- you want customers to come back 
• Details- employment, occupation, title, where 
• other identifiers 
• does person actually live/work nearby? 
• family, friends, business associates, related 
customers 
• What might that tell us? 
16
What services? 
• Used, inquired about 
• Cross selling is good business practice 
• helps understand customer too 
• may also help identify red flags 
• Does person meet profile of what is expected for 
market? 
• Does timing, frequency of transactions make 
sense? 
17
Levels of Knowing 
• New customer – simple remittance 
• Repeat remittance customer 
• Detailed information gathered from multiple 
tranx types 
• No interaction 
• Moderate interaction 
• Closely held, limited openness 
• Too open 
18
Training - Ongoing 
Training – 
• not just once a year 
• can’t set it and forget it 
• do risk based 
refreshers throughout 
year 
19
Role Playing 
Isn’t role playing just another way of… 
• inspect what you expect? 
• Allows you to demonstrate how to handle real life 
scenarios effectively 
• Mystery shopping can help prove whether training 
is effective or not 
20
21 
Fraud
22 
Elder Abuse
23 
Human Trafficking
24 
Drug Trafficking
25 
Terrorist Financing
Jay Postma, CAMS 
President 
MSB Compliance Inc. 
Jay.Postma@MSBComplianceInc.com 
John Schmarkey, CAMS, CFE 
BSA/AML Compliance Specialist 
john.Schmarkey@MSBComplianceInc.com 
26 
www.MSBComplianceInc.com 
www.Twitter.com/MSBCompliance 
Weekly newsletter: 
www.paper.MSBComplianceInc.com

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Knowing Your Customers: Pinpointing Patterns for Increased Vigilance

  • 1. Knowing Your Customers: Pinpointing Patterns for Increased Vigilance 1
  • 2. Objectives Enhance risk management practices to better mitigate risks Protect business and make it more profitable Protect and serve your community – be a good citizen 2
  • 3. Suspicious Activity • Prevent • Detect • Report • Assist 3
  • 4. Culture of Compliance Signs of a lax, Non-Compliance Culture? FinCEN’s Culture guidance – FIN-2014-A007 Advisory to U.S. Financial Institutions on Promoting a Culture of Compliance Engaged Leadership Compliance not compromised by revenue interests Appropriate internal information sharing Adequate Human and Technological Resources Effective Program- Independent, Competent Testing Understand importance, utility of reporting 4
  • 5. Sea Change “As Director, I feel it is important that financial institutions take responsibility when their actions violate the BSA. And by accepting responsibility, it is not just about admitting to the facts alleged in FinCEN’s enforcement action. It is also about admitting a violation of the law. Over the last year, we have changed our practice at FinCEN to one in which our presumption is that a settlement of an enforcement action will include an admission to the facts, as well as the violation of law. And, we have begun implementing this practice in our enforcement actions against all sizes and types of financial institutions. Integrity and transparency goes a long way. It is a great bestowal of trust that enables financial institutions to be part of the U.S. financial system, to be part of the global financial system. And that trust -- that privilege -- comes with obligations. One of those obligations is a responsibility to put effective AML controls in place so criminals and terrorists are not able to operate with impunity in the U.S. financial system. As FinCEN’s recent enforcement actions show, FinCEN will act under such circumstances to protect the integrity and transparency of the U.S. financial system.” Jennifer Shasky Calvery, Director, FinCEN FIBA, Anti-Money Laundering Conference February 20, 2014 5
  • 6. Hard Target OR Soft Pushover • Do not compromise yourself • with exceptions • poor documentation • lack of focus or willpower • Will you be a wet noodle? Man or Mouse? • Official government ID - real, current • not expired • not international driver’s licenses • not “for novelty purpose only” ID cards 6
  • 7. Customer Identification Program • Establishing a reasonable basis to believe person is who he/she claims to be • Mickey Mouse? Elvis Presley? (I think not….) 7
  • 8. What does KYC look like? • Before you can Know Your Customer, you need to know your market. • How do I recognize a customer when I see him/her? • How do I distinguish a person coming in to buy something that I don’t want to be a “customer”? 8
  • 10. What is normal & expected? Socio - Economic profile occupation education income ethnicity dress speech patterns 10
  • 11. What is normal & expected? • Socio-pathic profile • prevalent problems and issues in our neighborhood • familiarity with types of people who may be perpetrating crimes in our neighborhood • familiarity with types of victims locally • Who is being taken advantage of in our community? 11
  • 13. STOP! • Don’t be distracted • Make eye contact • Pay attention • Be alert 13
  • 14. • Be observant • Really look (not just see) • Observe demeanor • Detect signs of deception 14
  • 15. Listen • Clear questions and answers • non-threatening • casual alertness 15
  • 16. Who is this person? • Be friendly- you want customers to come back • Details- employment, occupation, title, where • other identifiers • does person actually live/work nearby? • family, friends, business associates, related customers • What might that tell us? 16
  • 17. What services? • Used, inquired about • Cross selling is good business practice • helps understand customer too • may also help identify red flags • Does person meet profile of what is expected for market? • Does timing, frequency of transactions make sense? 17
  • 18. Levels of Knowing • New customer – simple remittance • Repeat remittance customer • Detailed information gathered from multiple tranx types • No interaction • Moderate interaction • Closely held, limited openness • Too open 18
  • 19. Training - Ongoing Training – • not just once a year • can’t set it and forget it • do risk based refreshers throughout year 19
  • 20. Role Playing Isn’t role playing just another way of… • inspect what you expect? • Allows you to demonstrate how to handle real life scenarios effectively • Mystery shopping can help prove whether training is effective or not 20
  • 26. Jay Postma, CAMS President MSB Compliance Inc. Jay.Postma@MSBComplianceInc.com John Schmarkey, CAMS, CFE BSA/AML Compliance Specialist john.Schmarkey@MSBComplianceInc.com 26 www.MSBComplianceInc.com www.Twitter.com/MSBCompliance Weekly newsletter: www.paper.MSBComplianceInc.com