Beyond the Business Plan:
 Building Implementation into an Entrepreneurship Curriculum




 Mick Jackowski                                                 Ken
Phillips
 Director                                                     Chair
 Center for Innovation              Department of Industrial Design
Center Origins

Silo of Entrepreneurship
Research
New President
Launch
Our College

23,000+ Students

Undergraduate

Large Minority Student Population

Center for Innovation is new home for
entrepreneurship training
Traditional Training
Classroom Instruction




Capstone Business Plan
Ranked Characteristics of
           Entrepreneurship Centers
                      Measure of Success
                      1. Number of students
                      2. Student Evaluations
                      3. Number of graduates
                      4. Funding

Internal Activities                    External Activities
1. Business plan competitions           1. Seminars and workshops
2. Internships                          2. Guest speakers
3. Student Clubs                        3. Grants
4. Technology transfer
                                               Finkle, Kuratko and Goldsby (2006)
Differentiators



Not Housed in a School

Cross-Disciplinary

Customer-Driven, not Product-Driven

Focus on Implementation
Curriculum

Minor or Certificate          Electives
Creative Problem-Solving      Artrepreneurship

New Venture Feasibility       Ethics and Entrepreneurs

New Venture Creation I & II   Entrepreneurial Promotions

Internship
                              Planned Electives
                              Entrepreneurship in Music

                              Intellectual Property course
Programs

Innovation Loan Fund
   –  Micro-lending

E-Coaching
  –  Web-based Mentorship

Innovation Challenge
   –  Business Plan and Idea Competitions
The Future



Franchise Ownership Program

Retail Outlets
Thank You!

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Beyond the Business Plan: Building Implementation into an Entrepreneurship Curriculum