Knowledge acquisition group capabilities 2014 q1 (concise)
- 1. Knowledge Acquisition Group Charlie Coleman Annetta Coleman (678) 936-8085 CColeman@KnowledgeAcquisitionGroup.com http://www.linkedin.com/in/colemancharles/ (678) 936-8087 AColeman@KnowledgeAcquisitionGroup.com http://www.linkedin.com/in/annettacoleman/ Website: www.KnowledgeAcquisitionGroup.com Strengths & Capabilities Q1 2014
- 2. Overview Specialization The Knowledge Acquisition Group specializes in depth investigation into the commercial and development aspects of our client’s competitors. Using our proprietary Forensic Benchmarking® methodology along with industry approved techniques for traditional competitive intelligence, we gather detailed competitive insights, identify best practices and transform those detailed insights into actionable recommendations that enable our clients to reach competitive advantage. Our change management approach enables us to right-size the recommendations to fit within our client’s corporate culture and streamline the acceptance and implementation of the recommendations. With more than 20 years of service to our global pharmaceutical, biopharm, medical device and healthcare clients, the Knowledge Acquisition Group has developed an extensive repertoire of experience. Key capabilities include: Experience Delivery • • • • • • • Forensic Benchmarking® & Best Practices Competitive Intelligence Payer Relations / Buyer Decision Models Accountable Care Organization Analysis Specialty Pharmacy / Distribution Analysis Business Development & Due Diligence Market Research Support • • • • • • • Management Consulting Services Organizational Analysis & Change Mgmt Operational Process Strategy & Engineering Strategic Planning & Portfolio Management Life-Cycle Management Emerging Market (BRIC) Analysis Meeting, Congress & Symposia Coverage Knowledge Acquisition Group has an extensive history of completing assignments in an accurate and timely manner with the same expertise but at a fraction of the cost of the top tier consultancies and business intelligence firms. The cost advantage is accomplished by leveraging our existing global network of experienced senior contributors, the latest in productivity tools and by carefully managing overhead. Knowledge Acquisition Group The experienced team to provide actionable results 2 Capabilities Update: Q1 2014
- 3. Personal Qualifications of Principals & Partners Charles Coleman Annetta Coleman Knowledge Acquisition Group Founding Partner & Sr. Knowledge Acquisition Expert specializing in Competitive Intelligence, Due Diligence, Managed Markets and Business Development. Charles has an engineering degree and MBA with career history in marketing and strategic planning at the Coca Cola Company and business development at Bausch & Lomb before founding the precursor to the Knowledge Acquisition Group in the early 1990’s. Knowledge Acquisition Group Managing Partner & Sr. Knowledge Acquisition Expert specializing in Forensic Benchmarking®, Best Practices, Organizational Analysis, Operational Process Strategy / Process Engineering and Market Research Support. Annetta has an honors degree in business and an MBA. Additionally she has a black belt certification in Lean Six Sigma analysis. Her career history includes Deloitte & Touche, Price Waterhouse Coopers and General Electric managing complex global organizational benchmarking and global process engineering projects from problem statement through solution delivery prior to joining the Knowledge Acquisition Group in 2004. Our broad existing network of key contract partners have global pharmaceutical expertise including: • • Key Global Contract Partners • Biopharm, Medical Device, OTC, Animal Health & Diagnostics Strategic Services o Due Diligence o Product Positioning & Launch Strategy o Life-cycle Management Geographic Strategic Partners in o North America o EU o LATAM o India o PAC Rim & China o Mediterranean & Northern Africa o Russia / Eastern Europe Knowledge Acquisition Group The experienced team to provide actionable results 3 • • Clinical Design & Medicine o Trial Design & Implementation o US and ROW Clinical Site Analysis o Pharmacology o Regulatory Strategy & Relations Commercial Management & Analysis o Product & Sales Management o Patient & MD Support o Market Access o Payer Relations o Formulary, Medical & Pharmacy Benefit o Accountable Care Organizations o Distribution o Specialty Pharmacy Capabilities Update: Q1 2014
- 4. What makes us unique? • The Knowledge Acquisition Group is comprised of senior pharmaceutical and healthcare contributors who each have 20+ years of global pharmaceutical and healthcare experience and who all provide direct project contribution. The all-senior-contributor model allows us to provide industry experts with their sleeves rolled up and ready to provide undiluted expertise to our clients. • Our global presence and multi-disciplinary network enables the Knowledge Acquisition Group to effectively deliver large, complex and global projects efficiently and on time. This network is comprised of like-minded preferred partners who provide complimentary expertise and also key contract contributors with specialized and/or geographic expertise. Limited Overhead Senior Contributors with 20+ years average industry experience No Entry Level Staff (who develop their expertise at client expense) Forensic Benchmarking® • The Knowledge Acquisition Group is focused on problem solving. The problem solving approach is supported by proprietary and industry analytical and change management methodologies that enable us to provide more value to our clients. o Forensic Benchmarking®: A unique methodology which quickly pinpoints industry best practices, provides a detailed comparison of competitor capabilities and illuminates the lessons learned by competitors in developing their capabilities Benchmarking Competitive Intelligence Knowledge Acquisition Group The experienced team to provide actionable results 4 Operations Research Capabilities Update: Q1 2014
- 5. Forensic Benchmarking® The Knowledge Acquisition Group developed Forensic Benchmarking® in response to clients’ need for a roadmap to innovation success. • Our deep experience in traditional benchmarking, operations research and competitive intelligence provides the sweet spot of advantage to our clients through the delivery of a compelling depth analysis in appropriate critical areas without the need to analyze areas of low comparative value. • We go well beyond public information to illuminate targeted competitor positioning and provide clients a clear understanding of the detailed comparators which drive competitive advantage. • The combination of data-driven comparative analytics and process-focused analytics reveals not only the what but also the why and the how of the solution. The result of Forensic Benchmarking® is a roadmap to success including: • Analytical data presented in a compelling comparative summary • Identification of competitor or industry best practices • Case studies to provide detailed qualitative insight into competitor actions and lessons that can be applied • An analysis of the client’s current vs. proposed position • Recommendations for how the best practices can be improved and/or quickly deployed to enable the client to leap frog their competitors with maximum Return on Innovation and efficient change management. Knowledge Acquisition Group The experienced team to provide actionable results 5 Benchmarking Competitive Intelligence Operations Research Capabilities Update: Q1 2014
- 6. Traditional vs. Forensic Benchmarking® Forensic Benchmarking® Traditional Benchmarking 60 60 50 50 40 40 30 30 20 20 10 Benchmarking 10 0 Competitive Intelligence Operations Research Proctor & Gamble GE Healthcare McKesson Merck 0 0 10 20 Broad Category Analysis, generally public information or hundreds of blinded survey data points 30 Traditional Benchmarking Although competitors may be identified at a macro level, detailed micro analysis is seldom provided Identifies the relative position of client to competitors using general comparators. Normally identifies the competitor who is best in class from a general perspective without detailed comparators Static timeframe (normally preceding calendar year) Demonstrates general direction of change required to follow competitors Knowledge Acquisition Group The experienced team to provide actionable results 0 Methodology 10 20 30 Targeted depth analysis of subset of category, mostly primary interview insights, trends, evolving strategies and best practices Level of Detail Micro analysis of targeted competitors provides detailed insights (may include commercial capabilities, resourcing, incentives, technologies used, MD strategies & patient services, etc.) Best Practices Illuminates targeted competitor positioning using detailed comparators which drive competitive advantage. Identifies detailed Best Practices at a micro level (may not all reside in same leading competitor) Time Frame Insights 6 Case studies can identify the history of key comparators and evolving strategies. What comparator changed, when, why, how and the effect of the change Provides insights on how to leap frog into competitive position and a Road Map to achieve these results Capabilities Update: Q1 2014
- 7. Benefits of Forensic Benchmarking® Forensic Benchmarking® was developed by applying over 2 decades of management consulting experience to improve conventional benchmarking. Forensic Benchmarking® 50 40 • Highly consultative: 10 0 Methodology o Micro analysis of targeted competitors provides detailed insights (may include commercial capabilities, resourcing, incentives, technologies used, MD strategies & patient services, etc.) Best Practices Illuminates targeted competitor positioning using detailed comparators which drive competitive advantage. Identifies detailed Best Practices at a micro level (may not all reside in same leading competitor) • Efficient: o All senior contributor model provides the experience and drives to actionable conclusions Time Frame • Cost Effective: o More economical than mainstream consultancies Knowledge Acquisition Group The experienced team to provide actionable results 0 Targeted depth analysis of subset of category, mostly primary 10 20 30 interview insights, trends, evolving strategies and best practices Level of Detail • Powerful, Flexible and Interactive: Avoid the mistakes made by competitors while benefiting from the lessons learned Widely scalable to support levels of detail appropriate for long-term budgeting or final launch planning Proctor & Gamble GE Healthcare McKesson Merck 20 • Highest Degree of Accuracy: o Operations Research 30 o Effective project execution through a collaborative approach with client project teams o Most accurate picture of competitor commercial services o Extensive primary interviews o Defines Best Practices and how the best practices are achieved o Identify minimum threshold service levels to achieve success minimizing trial and error Competitive Intelligence 60 What are the Benefits of Forensic Benchmarking? Benchmarking Insights 7 Case studies can identify the history of key comparators and evolving strategies. What comparator changed, when, why, how and the effect of the change Provides insights on how to leap frog into competitive position and a Road Map to achieve these results Capabilities Update: Q1 2014
- 8. Competitive Intelligence Limited Overhead Senior Contributors with 20+ years average industry experience No Entry Level Staff (who develop their expertise at client expense) The Knowledge Acquisition Group Competitive Intelligence capabilities are built on over two decades of performing Competitive Intelligence in the healthcare industry. • Primary interviewing of carefully targeted sources typically is the basis for 90% of our report • All of our analysts have industry experience… We THINK like our clients. • We utilize a “Progressive Analysis Approach” to optimize and enrich intelligence gathering via real time adaptation of the interview based on unforeseen responses. • The Knowledge Acquisition Group readily complies with industry standard CI guide lines. Benchmarking Competitive Intelligence Operations Research The benefit to our clients is an efficient and economical analysis of competitor positioning delivered in a compelling fashion to provide the client actionable results. Commercial Competitive Intelligence Capabilities: Clinical Competitive Intelligence Capabilities: • • • With over 20 years of experience in competitive landscaping / portfolio analysis, the Knowledge Acquisition Group has experience in virtually every therapeutic category. The key to our success is our worldwide network of opinion leaders and commercial medical and business executives. • These capabilities enable the Knowledge Acquisition Group to rapidly collect the answers to our client’s clinical questions. Knowledge Acquisition Group The experienced team to provide actionable results The Knowledge Acquisition Group approach to completing commercial competitive intelligence is to apply our proprietary Forensic Benchmarking® methodology to conventional CI. Through this approach, we are able to provide our clients with contextual analysis far beyond answering specific questions. This approach determines key details such as when, why and where. The result is an analysis that includes key details that enable the client to understand the drivers behind the actions of their competitors 8 Capabilities Update: Q1 2014
- 9. Our clients & Therapeutic Areas Our Clients The Knowledge Acquisition Group has worked directly or indirectly for nearly every major global pharmaceutical and biotechnology company The Knowledge Acquisition Group has successfully completed client projects in countries shaded blue and have dedicated Preferred Partners in areas highlighted with red stars Global Coverage Therapeutic Areas • • • • • • • • • • • • • • • • • • • • • ADHD Alzheimer’s Animal Health Anti-inflammatory Anti-viral Cardiovascular CNS Depression Dermatology Endocrinology Knowledge Acquisition Group The experienced team to provide actionable results 9 Gastrointestinal Haematology HIV Immunology Infectious Disease Medical Devices Metabolic Disorders Multiple Sclerosis Nephrology Neurology Oncology • • • • • • • • • • • • Ophthalmology Osteoporosis Pulmonary Hypertension Rare Genetic Diseases Respiratory Rheumatoid Arthritis Sexual Dysfunction Sleep Disorders Pain Women’s Health Wound Care Urinary Disorders Capabilities Update: Q1 2014
- 10. Knowledge Acquisition Group Charlie Coleman Annetta Coleman (678) 936-8085 CColeman@KnowledgeAcquisitionGroup.com http://www.linkedin.com/in/colemancharles/ (678) 936-8087 AColeman@KnowledgeAcquisitionGroup.com http://www.linkedin.com/in/annettacoleman/ Website: www.KnowledgeAcquisitionGroup.com Strengths & Capabilities Q1 2014 Knowledge Acquisition Group The experienced team to provide actionable results Capabilities Update: Q1 2014