KORAPUT
COOKIES
BY ASHISH AGARWAL, SBI YOUTH FOR INDIA FELLOW 2020-21BATCH
To provide an alternate livelihood to tribal households by setting-
up a social enterprise for production and commercialization of
millet-based food products.
RATIONALE
Most households of the tribal communities in Semiliguda depend on
agriculture for their livelihood. This Fellow’s project is about engaging
tribal women in production of millet-based food products and
national-level market-linkage of the produces. This project will provide
alternate livelihood to households, while simultaneously promoting
production and consumption of healthy millet-products.
Local farmers currently sell their field produces in the local markets
(mandi) or to the government. Farmers have limited options to sell their
field produces and hence are unable to get a fair price in return. The
local farmers’ produces will be used as a raw-material for our
production in the long term, enabling them to get more options for
sales.
KORAPUT
COOKIES
H
E
A
L
T
H
O
D
I
S
H
A
MILLET MISSION
F
O
C
U
S
OF
D
H
A
N
Research
Step 1
Identify millet food-product by
visiting local bakeries and e-
commerce websites. Research
about demand, packaging,
shelf-life, pricing and recepies.
Improve taste, nutrition,
appearance and shelf-lie and
reducedcost. Finalize packaging &
recipe for initial phase.
Step 2
Step 3
Identify tribal women to run the
enterprise and identify NGO staff to
run it post-fellowship.
Conduct training
sessions, create first
batch, obtain
feedback & improve.
Repeat this step till
satisfactorty results.
Step 6
Step 9
Step 7
Lab-testing for
shelf-life, nutri-
value etc.
More promotion, sales-
executives, own website, food
festivals, kiosk, more
production, more employees,
more training,
Start Small Go Limitless…
BRIEF PROJECT-PLAN
Step 4 Constitution of
entreprise for
Registration and licencing.
Step 5 FSSAI and other
statutory
requirements.
Contract with local
bakeries. Listing on
e-com websites.
Step 8
Step 10
High-quality range with better
packaging for corporate gifting
purpose. Explore possibilities for next
millet-product. FPO registration, Trade
Mark…
STRENGTH
 Using high quality of organic millets
 Health benefits of millets are well-
known
 Availability of raw material at best
prices
 Relatable government schemes –
Odisha Millet Mission
 Limited investment required to start,
yet scalable to very large extent.
 ‘Koraput’ brand attracts attention
of CSR – makes it attractive for
corporate gifting.
WEAKNESS
 Lack of experience in production of
value-added food products
 Challenging to encourage tribal
woman to assume ownership of the
brand.
 Lower shelf-life in initial phase – to
be improved with more research
and investment.
OPPORTUNITY
 Demand of nutritious food-
products in market.
 Odisha government is focused on
increasing consumption and
cultivation of millets.
 International year of millets.
 Convenience of selling online for
social enterprises
 Higher chances of support from
various CSR organizations
THREATS
 Solid compliance with statutory
guidelines required for food-
manufacturing business to avoid
legal challenges from competitors
 Competition by larger brands.
 Deterioration of standard and
similarity in quality of all batches of
cookies.
SWOT ANALYSIS
KORAPUT COOKIES
ORGANIZATIONAL - STRUCTURE
Facilitator
• Setting up the
business
• Registration
• Initial
recruitment
• Marketing and
promotion
• Management
• Super vision
• Research
• Purchase of RM
Overall assistance Accounting Quality Control Production Sales of production
and sourcing of
raw material
President
• Maintenance
of books of
accounts.
• Hiring and
management
of employees
• Super vising.
Vice-President
• Ensure the
standardized
quality
• Distribute similar
quality of raw
material
• Monitoring RM
given and
quality/quantity
cookies provided
by members
Members
• Receive raw
material and
produce
cookies as per
prescribed
recipes
• Promote our
product locally
Support Staff
• Connect with
more bakeries
in nearby
towns/districts
for sales.
• Packaging of
production
FACILITATORS PRESIDENT VICE-
PRESIDENT
MEMBERS SALES AND
SUPPORT STAFF
Key Roles (Flexible at Phase-I)
OPERATIONAL - CYCLE
KORAPUT
COOKIES
Purchase Raw
Material,
packaging by
facilitators
Sharing of RM
to VP
Standardized
distribution of RM as
per recipe
Production by
members at
production hall
Quality testing
Packaging by
members / support
staff
Approach local
bakeries for sales
Approach bakeries
and sellers in nearby
town/districts
Promotion/
Marketing
Sales on online
portals
Maintenance of
books of accounts
Distribution of
salaries
Investment of surplus
Risk Analysis
 Constant availability of similar quality of raw material
 Maintenance of standard of the product – similar taste and size.
 Competitors producing at larger scale can offer better price.
 Response from market – sales expectation
MARKETING STRATEGY
 Promotion via food-bloggers and related websites.
 Promotion via Social Media – Online Advertisements. And other
forms of Digital Marketing.
 Printed promotional Material to be made and displayed/distributed.
 Media advertisements.
 Promotion at Food festivals, Exhibition melas etc.
 Millet Kiosk, small outlets.
 Promotion on e-commerce website.
 Promotion using government/private platforms which promotes
products manufacture in rural/tribal parts of the country.
 Large base of target-consumers – all age and genders who are not
allergic to millet, wheat or jaggery.
SALES STRATEGY
 Sales via tie-up with retailers including local and nearby bakery-
shops, grocery stores etc.
 Sales at outlets of ORMAS - Odisha Rural Development and
Marketing Society (Subject to approval).
 Sales on popular e-commerce portals using their specialized
platforms like ‘Flipkart Samarth’ and ‘Amazon Karigar’ etc.
 Direct sales and contracts with retailers via our own website.
 Sales as a corporate-gifting package by tie-up with existing CSR
partners and exploring possibilities of tie-up with new partners.
VALUES AND PRINCIPALS
 Sense of ownership in community members who run the enterprise.
 The sisters would run the enterprise as if they belonged to the same
family.
 We keep our books of accounts transparent within the group and
monitor all the expenditures, outflows and inflows carefully.
 The places of production are like places of worship.
 We avoid accepting charity or grants from private firms or
individuals and run as a self-sustainable enterprise.
 We never compromise with quality and standards of the products.
Inspired by Sri Mahila Grih Udyog Lizzat Papad
Impact and Learning
 Assured salary to two women of SHG who are engaged in production
and procurement of raw material.
 Better than expected customer response for online sales. Sales at retail
store are to be improved.
 Sold and dispatched over 100 packets of cookies to over 10 states within
45 days of launching.
 Appreciation from the government executives and local organizations for
value addition of locally produced millet.
 Learning about team building and team management, setting up of
enterprise and best utilization of limited resources.
SUSTAINABILITY AND SCALABILITY
 Training is being provided to an intern and other NGO staff to maintain
standardized production after the end of fellowship period.
 A separate email id is created for communication related to business
of Koraput Cookies e.g. ordering of packaging material.
 Identified NGO staff are kept in loop (CC) to keep them informed and
updated about the business progress and our vendors.
 A separate account has been created for registration of website,
social media, for a smoother handing-over process.
 Looking forward to the additional funding support from the
government to scale-faster and buy larger machines for increased
production and livelihood opportunities.
 If no additional funding support is received, the enterprise model is
sustainable enough to scale from its surplus.
MY CURRENT CHALLENGES…
 Shelf-life of the cookies appears to be limited to less than one month
without any preservative.
 Appearance and taste – there is room for improvement.
 Organizational structure related issues – unable to provide
employment to all the women of the group. What are the solutions
to the conflict! Can the enterprise be registered as a firm?
 Standardization of all batches of the cookies prepared – will come
with practice.
 Improved and attractive packaging is expensive – PVC Tray,
Cardboard-box, multi-colored cover etc.
Cost Structure Revenue Streams
Key Partners Key Activities
Key Resources
Value Proposition Customer Relationship
Channels
Customer Segments
Dhan Foundation
(Deomali
Kalanjiam Maha
Sangh)
Tribal Millet
Farmers
Bakery and shop
owners in nearby
cities
Production and
sales of organic
millet-food
products (cookies)
- Organic Millet
Flour/ RM
- Tribal Members
- Production Hall
- Seed Funding
-Organic and
highly nutritious
products
- Attractive
Packaging
- Suitable for
Corporate
Gifting
- Nationwide
availability
- All age group,
gender and
locations.
Targeting nation
wide customers
via e-commerce
60% sales via e-
commerce portals
including our
website
- E-commerce
- Corporates
- Local
baleries/shops
Rs. 50,000 fixed
cost for various
registrations, lab-
testing and
equipments
Rs. 1,86,000
variable cost for
production of 240
Kg cookies in one
year.
40% Sales via
corporate gifting
and local
bakeries/shops
BUSINESS MODEL CANVAS
Various pouches
of different
quantity at Rs.
2000 per Kg for e-
commerce sales
Our cookies… Nutritious and Tasty
Black and White Packaging… Smart and Simple
Stickered Packaging… Simple, Affordable and Attractive
Front and Back on Pouches…
Just some more photos…
Just some more photos…
Just some
more photos…
+91-8209003913
Dhan Foundation,
Semiliguda, Koraput, Odihsa
www.koraputcookies.com
contact@koraputcookies.com
/koraputcookies
www.KorputCookies.com
THANK YOU!
EXPANTION PLAN (30+ Kg/Day)
 Rotary Rack Oven (Rs. 4,50,000 + GST)
 Cookie Dropper Machine (Rs. 2,00,000 + GST)
 Spiral Mixture (Rs. 1,50,000 + GST)
 Improved packaging

More Related Content

PPT
Approaches and strategies for startup in agriculture and allied sectors
PPTX
Nabisco Marketing Plans & Strategies(sample)
PPT
D' bessfood organic products
PPT
PPTX
Coco fresh manendra shukla
PDF
Copy of product plan report
PDF
AFB Integrated Brand Assesment 5 11 15
PPTX
Mother dairy ( strategies to promote sales in South and West)
Approaches and strategies for startup in agriculture and allied sectors
Nabisco Marketing Plans & Strategies(sample)
D' bessfood organic products
Coco fresh manendra shukla
Copy of product plan report
AFB Integrated Brand Assesment 5 11 15
Mother dairy ( strategies to promote sales in South and West)

Similar to KORAPUT COOKIES - Madurai Symposium.pptx (20)

PDF
Smart agri post oct 2017
PDF
Marketing assignment
PPTX
brand preference
PPT
CRM STRATEGY FOR New LAUNCHED star 96 ICE CREAM
PPTX
Contemporary- Indian dairy industry
PPT
Rm Ppt
PDF
Inception of an Organic Food Company - Horizon 'Spot The Case' Final Round
PDF
SDM1_Group7_Amul
PPTX
A Study of the Sales and Distribution System at AMUL
PPTX
Mother Earth - Strategy
PPTX
Business analysis on perera and sons
PPTX
Detail analysis of Urja Foods Pvt Ltd and creation of various marketing campa...
PPT
Mother Dairy
PPTX
Nature's Basket
PPTX
survey on dairy industry in india
DOCX
PPTX
mother recipe company analysis
PPTX
Shezan Marketing Report - Final Project - 2017 - UCP
PDF
SLRTI Fundraising
PPTX
Muesli - A Delicious and Nutritious Food
Smart agri post oct 2017
Marketing assignment
brand preference
CRM STRATEGY FOR New LAUNCHED star 96 ICE CREAM
Contemporary- Indian dairy industry
Rm Ppt
Inception of an Organic Food Company - Horizon 'Spot The Case' Final Round
SDM1_Group7_Amul
A Study of the Sales and Distribution System at AMUL
Mother Earth - Strategy
Business analysis on perera and sons
Detail analysis of Urja Foods Pvt Ltd and creation of various marketing campa...
Mother Dairy
Nature's Basket
survey on dairy industry in india
mother recipe company analysis
Shezan Marketing Report - Final Project - 2017 - UCP
SLRTI Fundraising
Muesli - A Delicious and Nutritious Food
Ad

Recently uploaded (20)

PPTX
df0ee68f89e1a869be4bff9b80a7 business 79f0.pptx
PDF
Challenges of Managing International Schools (www.kiu. ac.ug)
PDF
Communication Tactics in Legal Contexts: Historical Case Studies (www.kiu.ac...
PPTX
CTG - Business Update 2Q2025 & 6M2025.pptx
PPTX
IMM marketing mix of four ps give fjcb jjb
PDF
Kishore Vora - Best CFO in India to watch in 2025.pdf
PPTX
IMM.pptx marketing communication givguhfh thfyu
PDF
Chapter 2 - AI chatbots and prompt engineering.pdf
PPTX
interschool scomp.pptxzdkjhdjvdjvdjdhjhieij
DOCX
Center Enamel Powering Innovation and Resilience in the Italian Chemical Indu...
PDF
757557697-CERTIKIT-ISO22301-Implementation-Guide-v6.pdf
PPTX
Understanding Procurement Strategies.pptx Your score increases as you pick a ...
DOCX
Handbook of Entrepreneurship- Chapter 5: Identifying business opportunity.docx
PPTX
Chapter 2 strategic Presentation (6).pptx
PDF
Immigration Law and Communication: Challenges and Solutions {www.kiu.ac.ug)
PPTX
TRAINNING, DEVELOPMENT AND APPRAISAL.pptx
PDF
Middle East's Most Impactful Business Leaders to Follow in 2025
PPTX
Market and Demand Analysis.pptx for Management students
PDF
Pink Cute Simple Group Project Presentation.pdf
PDF
Susan Semmelmann: Enriching the Lives of others through her Talents and Bless...
df0ee68f89e1a869be4bff9b80a7 business 79f0.pptx
Challenges of Managing International Schools (www.kiu. ac.ug)
Communication Tactics in Legal Contexts: Historical Case Studies (www.kiu.ac...
CTG - Business Update 2Q2025 & 6M2025.pptx
IMM marketing mix of four ps give fjcb jjb
Kishore Vora - Best CFO in India to watch in 2025.pdf
IMM.pptx marketing communication givguhfh thfyu
Chapter 2 - AI chatbots and prompt engineering.pdf
interschool scomp.pptxzdkjhdjvdjvdjdhjhieij
Center Enamel Powering Innovation and Resilience in the Italian Chemical Indu...
757557697-CERTIKIT-ISO22301-Implementation-Guide-v6.pdf
Understanding Procurement Strategies.pptx Your score increases as you pick a ...
Handbook of Entrepreneurship- Chapter 5: Identifying business opportunity.docx
Chapter 2 strategic Presentation (6).pptx
Immigration Law and Communication: Challenges and Solutions {www.kiu.ac.ug)
TRAINNING, DEVELOPMENT AND APPRAISAL.pptx
Middle East's Most Impactful Business Leaders to Follow in 2025
Market and Demand Analysis.pptx for Management students
Pink Cute Simple Group Project Presentation.pdf
Susan Semmelmann: Enriching the Lives of others through her Talents and Bless...
Ad

KORAPUT COOKIES - Madurai Symposium.pptx

  • 1. KORAPUT COOKIES BY ASHISH AGARWAL, SBI YOUTH FOR INDIA FELLOW 2020-21BATCH To provide an alternate livelihood to tribal households by setting- up a social enterprise for production and commercialization of millet-based food products.
  • 2. RATIONALE Most households of the tribal communities in Semiliguda depend on agriculture for their livelihood. This Fellow’s project is about engaging tribal women in production of millet-based food products and national-level market-linkage of the produces. This project will provide alternate livelihood to households, while simultaneously promoting production and consumption of healthy millet-products. Local farmers currently sell their field produces in the local markets (mandi) or to the government. Farmers have limited options to sell their field produces and hence are unable to get a fair price in return. The local farmers’ produces will be used as a raw-material for our production in the long term, enabling them to get more options for sales.
  • 4. Research Step 1 Identify millet food-product by visiting local bakeries and e- commerce websites. Research about demand, packaging, shelf-life, pricing and recepies. Improve taste, nutrition, appearance and shelf-lie and reducedcost. Finalize packaging & recipe for initial phase. Step 2 Step 3 Identify tribal women to run the enterprise and identify NGO staff to run it post-fellowship. Conduct training sessions, create first batch, obtain feedback & improve. Repeat this step till satisfactorty results. Step 6 Step 9 Step 7 Lab-testing for shelf-life, nutri- value etc. More promotion, sales- executives, own website, food festivals, kiosk, more production, more employees, more training, Start Small Go Limitless… BRIEF PROJECT-PLAN Step 4 Constitution of entreprise for Registration and licencing. Step 5 FSSAI and other statutory requirements. Contract with local bakeries. Listing on e-com websites. Step 8 Step 10 High-quality range with better packaging for corporate gifting purpose. Explore possibilities for next millet-product. FPO registration, Trade Mark…
  • 5. STRENGTH  Using high quality of organic millets  Health benefits of millets are well- known  Availability of raw material at best prices  Relatable government schemes – Odisha Millet Mission  Limited investment required to start, yet scalable to very large extent.  ‘Koraput’ brand attracts attention of CSR – makes it attractive for corporate gifting. WEAKNESS  Lack of experience in production of value-added food products  Challenging to encourage tribal woman to assume ownership of the brand.  Lower shelf-life in initial phase – to be improved with more research and investment. OPPORTUNITY  Demand of nutritious food- products in market.  Odisha government is focused on increasing consumption and cultivation of millets.  International year of millets.  Convenience of selling online for social enterprises  Higher chances of support from various CSR organizations THREATS  Solid compliance with statutory guidelines required for food- manufacturing business to avoid legal challenges from competitors  Competition by larger brands.  Deterioration of standard and similarity in quality of all batches of cookies. SWOT ANALYSIS KORAPUT COOKIES
  • 6. ORGANIZATIONAL - STRUCTURE Facilitator • Setting up the business • Registration • Initial recruitment • Marketing and promotion • Management • Super vision • Research • Purchase of RM Overall assistance Accounting Quality Control Production Sales of production and sourcing of raw material President • Maintenance of books of accounts. • Hiring and management of employees • Super vising. Vice-President • Ensure the standardized quality • Distribute similar quality of raw material • Monitoring RM given and quality/quantity cookies provided by members Members • Receive raw material and produce cookies as per prescribed recipes • Promote our product locally Support Staff • Connect with more bakeries in nearby towns/districts for sales. • Packaging of production FACILITATORS PRESIDENT VICE- PRESIDENT MEMBERS SALES AND SUPPORT STAFF Key Roles (Flexible at Phase-I)
  • 7. OPERATIONAL - CYCLE KORAPUT COOKIES Purchase Raw Material, packaging by facilitators Sharing of RM to VP Standardized distribution of RM as per recipe Production by members at production hall Quality testing Packaging by members / support staff Approach local bakeries for sales Approach bakeries and sellers in nearby town/districts Promotion/ Marketing Sales on online portals Maintenance of books of accounts Distribution of salaries Investment of surplus
  • 8. Risk Analysis  Constant availability of similar quality of raw material  Maintenance of standard of the product – similar taste and size.  Competitors producing at larger scale can offer better price.  Response from market – sales expectation
  • 9. MARKETING STRATEGY  Promotion via food-bloggers and related websites.  Promotion via Social Media – Online Advertisements. And other forms of Digital Marketing.  Printed promotional Material to be made and displayed/distributed.  Media advertisements.  Promotion at Food festivals, Exhibition melas etc.  Millet Kiosk, small outlets.  Promotion on e-commerce website.  Promotion using government/private platforms which promotes products manufacture in rural/tribal parts of the country.  Large base of target-consumers – all age and genders who are not allergic to millet, wheat or jaggery.
  • 10. SALES STRATEGY  Sales via tie-up with retailers including local and nearby bakery- shops, grocery stores etc.  Sales at outlets of ORMAS - Odisha Rural Development and Marketing Society (Subject to approval).  Sales on popular e-commerce portals using their specialized platforms like ‘Flipkart Samarth’ and ‘Amazon Karigar’ etc.  Direct sales and contracts with retailers via our own website.  Sales as a corporate-gifting package by tie-up with existing CSR partners and exploring possibilities of tie-up with new partners.
  • 11. VALUES AND PRINCIPALS  Sense of ownership in community members who run the enterprise.  The sisters would run the enterprise as if they belonged to the same family.  We keep our books of accounts transparent within the group and monitor all the expenditures, outflows and inflows carefully.  The places of production are like places of worship.  We avoid accepting charity or grants from private firms or individuals and run as a self-sustainable enterprise.  We never compromise with quality and standards of the products. Inspired by Sri Mahila Grih Udyog Lizzat Papad
  • 12. Impact and Learning  Assured salary to two women of SHG who are engaged in production and procurement of raw material.  Better than expected customer response for online sales. Sales at retail store are to be improved.  Sold and dispatched over 100 packets of cookies to over 10 states within 45 days of launching.  Appreciation from the government executives and local organizations for value addition of locally produced millet.  Learning about team building and team management, setting up of enterprise and best utilization of limited resources.
  • 13. SUSTAINABILITY AND SCALABILITY  Training is being provided to an intern and other NGO staff to maintain standardized production after the end of fellowship period.  A separate email id is created for communication related to business of Koraput Cookies e.g. ordering of packaging material.  Identified NGO staff are kept in loop (CC) to keep them informed and updated about the business progress and our vendors.  A separate account has been created for registration of website, social media, for a smoother handing-over process.  Looking forward to the additional funding support from the government to scale-faster and buy larger machines for increased production and livelihood opportunities.  If no additional funding support is received, the enterprise model is sustainable enough to scale from its surplus.
  • 14. MY CURRENT CHALLENGES…  Shelf-life of the cookies appears to be limited to less than one month without any preservative.  Appearance and taste – there is room for improvement.  Organizational structure related issues – unable to provide employment to all the women of the group. What are the solutions to the conflict! Can the enterprise be registered as a firm?  Standardization of all batches of the cookies prepared – will come with practice.  Improved and attractive packaging is expensive – PVC Tray, Cardboard-box, multi-colored cover etc.
  • 15. Cost Structure Revenue Streams Key Partners Key Activities Key Resources Value Proposition Customer Relationship Channels Customer Segments Dhan Foundation (Deomali Kalanjiam Maha Sangh) Tribal Millet Farmers Bakery and shop owners in nearby cities Production and sales of organic millet-food products (cookies) - Organic Millet Flour/ RM - Tribal Members - Production Hall - Seed Funding -Organic and highly nutritious products - Attractive Packaging - Suitable for Corporate Gifting - Nationwide availability - All age group, gender and locations. Targeting nation wide customers via e-commerce 60% sales via e- commerce portals including our website - E-commerce - Corporates - Local baleries/shops Rs. 50,000 fixed cost for various registrations, lab- testing and equipments Rs. 1,86,000 variable cost for production of 240 Kg cookies in one year. 40% Sales via corporate gifting and local bakeries/shops BUSINESS MODEL CANVAS Various pouches of different quantity at Rs. 2000 per Kg for e- commerce sales
  • 17. Black and White Packaging… Smart and Simple
  • 18. Stickered Packaging… Simple, Affordable and Attractive
  • 19. Front and Back on Pouches…
  • 20. Just some more photos…
  • 21. Just some more photos…
  • 23. +91-8209003913 Dhan Foundation, Semiliguda, Koraput, Odihsa www.koraputcookies.com contact@koraputcookies.com /koraputcookies www.KorputCookies.com THANK YOU!
  • 24. EXPANTION PLAN (30+ Kg/Day)  Rotary Rack Oven (Rs. 4,50,000 + GST)  Cookie Dropper Machine (Rs. 2,00,000 + GST)  Spiral Mixture (Rs. 1,50,000 + GST)  Improved packaging