Rm Ppt
- 1. NEW PRODUCT LAUNCH FOR KIDS IN RURAL INDIA
- 2. Untapped rural potential 6,27,000 villages across the country account for 70% of population 60% of national demand for various product categories What Makes Rural Markets Attractive ?
- 3. 41 million kisan Credit Card have been issued Of the 20 million Rediffmail sign up, 60% are from small towns. 50% of transaction from these town . 42 million rural household are availing banking services in comparison to 27 million HHs in urban HHs. Investment in formal saving instruments is 6.6 million HHs and 6.7 million HHs in urban.
- 4. The largest market in the world with 700 million Rural Folks With growing purchasing power and increasing aspiration levels RURAL INDIA - THE OPPORTUNITY
- 5. Most of Rural India remains a mystery 13 major languages & over 1300 dialects Diversity in Traditions & Cultures Lack of Distribution Channels Poor reach of Mass Media Poor understanding of Rural Customers RURAL INDIA -THE CHALLENGE
- 7. FACT SHEET ESTABLISHMENT- 2010 CONFECTIONARY PRODUCTS MANUFACTURING TINEE MINEE AGRO INDUSTRIES LTD
- 8. T&M LTD PHILOSHOPHY Matching demand and supply. Vast & strong supply chain network. Developing demand. Introducing higher value products. Umbrella Branding Strategy Welfare strategy.
- 9. Will be incorporated with an initial investment of Rs.25 cr (250 million) FINANCIAL
- 10. Our Product Features Snack made up with High iron, calcium and vitamins. Différent flavors as per rural kids Tastes Toy characters snack Attractive packaging Freebies included with every pack Affordable price packaging
- 11. RAW MATERIAL India Wheat Production - top five states State 5yr* Avg. Prod % Uttar Pradesh 34.6% Punjab 20.7% Haryana 11.5% Madhya Pradesh 10.6% Rajasthan 8.7% *Years 1994 - 1998 2007/2009 season India produced 70,780,000 tons 2009/2010 season India produced 66,350,000 tons
- 12. Marketing Mix
- 13. Product Type BISCUIT Features GOLU SNACKS is a Fun Time Snack manufacturing of biscuits which will be produced and marketed by the “ Tinee Minee Agro Industries Ltd .” PLC Our product lie in introduction period Identification Brand Name – Golu snacks
- 14. Our Product
- 15. Malai Khari Biscuits. Badam & Cashew Biscuits. Namkeen Biscuits. Bhel Biscuits. Cheese Biscuits. Milk Biscuits. Our Product Variants
- 17. Cheese Biscuits.
- 18. Milk Biscuits.
- 19. Bhel Biscuits.
- 20. Badam & Cashew Biscuits.
- 21. Our product lie in Introduction Period of PLC for Rural Market. Huge market to Capture. Minimum profits. New flavor for customers. Minimum profits (currently). Few Competitors. Product Life Cycle
- 22. Target Market Bihar, Uttar Pradesh, West Bengal (North East India) Place
- 23. In the initial phase we would be outsourcing GOLU SNACKS processing and packaging of under Tinee Minee Agro Industries brand. Mode of transport: Road Place
- 24. Penetration Pricing. Our product will be lie on penetration strategy with high quality & low price. For introducing new product. Price low to capture market share. Expect to make profit in volume. Pricing Strategy
- 25. Pricing model. Name Gms Price Flavor Golu Snacks 60, 150, 250 5, 12, 20 Milk Biscuits Golu Snacks 60, 150, 250 5, 15, 22 Almond & Cashew Biscuits. Golu Snacks 60, 150, 250 5, 10, 15 Bhel Biscuits. Golu Snacks 60, 150, 200 5, 12,18 Cheese Biscuits. Golu Snacks 60, 150, 200 5, 10, 15 Namkeen Biscuits.
- 26. As we are in the Introduction phase, our objective is to create brand awareness through Informative Advertising. Use of Print Media, Radio Advertisement, Vans near by schools, general stores, play grounds etc; Sample Distribution, Organizing, Events, TV Commercial etc. Promotion
- 28. RS- 5/- AB PURA INDIA KHAYEGAA
- 30. Market Segmentation Market segmentation is the process in marketing of dividing a market into distinct subsets (segments) that behave in the same way or have similar needs Variables Used for Segmentation Geographic variables Demographic variables Psychographic variables Behavioral variables
- 31. FP Agro has no set geographic target area. By leveraging the benefits of liberalization and integration of the markets of the world, FP will seek to serve both domestic and rural customers. Density of Area: higher rural, Semi-rural, lower-Rural. Climate: Tropical Thickly populated villages where education is minimal. Low encouragement of younger talents. Geographic variables
- 32. AGE – 03 TO 15 GENDER – BOTH MALE AND FEMALE FAMILY SIZE - DOESN’T MATTER EDUCATION - DOESN’T MATTER INCOME – MIDDLE- CLASS OCCUPATION – KIDS, STUDENTS RELIGION – DOESN’T MATTER NATIONALITY/RACE – DOESN’T MATTER LANGUAGE - DOESN’T MATTER
- 33. Psychographic variables Personality yes Need yes Value Yes Attitude no
- 34. Users perceive snack as a pass time. Users have snack to change the taste alternative to daily meal. Users willingly spend on products related to health and lifestyle. Users enjoy snack not only as a means of healthy life, but as an intrinsically enjoyable activity in itself. Healthy and high in protein Benefit sought Behavioral variables
- 36. Snack can be sold on different packages Attractive package Freebies with every snack pack i.e. study material Campaign for educating poor children's Sponsorship for deserving children Healthy snack contents of protein essentials Educating poor children’s about general environment. Engaging newer talents by way of weekly campaign
- 38. 5 Year Planning Target of capturing 5% of the market share within a year and 30% by 2016-end Initially we would be outsourcing the processing of snacks, but after 3 years we would check the feasibility of starting our own Processing plant. R&D Department to be set up by 2013 early, in order to facilitate innovation in existing products. We would open Satellite Branches in Villages to facilitate product training & improve on Market Share. T&M will be undertaking a host of energy conservation measures
- 40. By promoting through various media mix Radio jingle, local cable ads Hoarding and banners Local news paper product display in haats & melas By way of weekly campaign Contest Talent hunt Educating children By good distribution channel Offers a time pass snack for children age group of 3-13. Price very low. Awareness: Van positioning outside schools, playground, wall painting, free sampling and free education named as “ Shiksha udaan” as a C.S.R activity to develop rural children. Induce trial via heavy sales promotion.
- 41. Cartoon packaging Cartoon biscuit Freebies with every pack Affordable price Healthy snack Engaging children by way of campaign DEVELOPING INTEREST
- 42. Desire to learn Desire to get freebies Desire to stand out and show talent
- 43. More purchases Engaging more new talents Brand loyalty
- 45. SWOT Analysis
- 46. Competitor
- 47. CSR ACTIVITY
- 50. THANK YOU ALL…