Parle product..ppt BY AMIT SINGH
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Parle Products is a private company founded in 1929 in Mumbai, India. It is one of the largest biscuit manufacturers in India, with its flagship brand being Parle-G biscuits, which has a market share of over 30%. The company was originally founded to produce confectionery but began manufacturing biscuits in 1939. It has since expanded to 10 manufacturing plants across India and annual revenues of over Rs. 5,000 crores. Parle-G biscuits are the highest selling biscuit brand in the world.
Parle product..ppt BY AMIT SINGH
- 1. G = GENIUS
- 2. PARLE PROFILE COMPANY TYPE- Private ltd. traded INDUSTRY- BISCUITS AND CONFECTIONERY FOUNDED- IN 1929 FOUNDER- CHAUHAN FAMILY HEADQUARTERS- MUMBAI ( MAHARASTRA) AREA SERVED- GLOBAL PRODUCTS - Parle –G , Monaco , Hide & Sick , Melody, Poppins , krackjack REVENUE- Rs 5010 Cr.
- 3. • In 1929 a small company by the name of Parle products emerged in British dominated India. The goal was to spread joy and cheer to children and adults alike, all over the country with its sweets and candies. A small factory was set up in the suburbs of Mumbai to manufacture confectionery products HISTORTY
- 4. CONTINUED… • Milestones - The Decades of Progress 1929:The first year of operation. parle assets were hard work and hope. • 1939:Ten years of determined effort brought results. Things began to take shape. And they tried even harder. • 1949:The formative years were over.Parle had come of age. • 1974:Here was the first evidence of Parle as it is today.
- 5. The original Parle company was split into three separate companies, owned by the different factions of the original Chauhan family. Parle Products, led by Vijay, Sharad and Raj Chauhan (owner of the brands Parle-G, Melody, Mango Bite, Poppins, Monaco and KrackJack) COPY RIGHT BY AMIT SINGH CONTINUED…
- 6. COPY RIGHT BY AMIT SINGH o In 1929 a small company by the name of Parle products emerged in British dominated India. o A small factory was set up in the VILE PARLE (EAST)of Mumbai, to manufacture sweets and toffees. o 38% share of the total biscuit market
- 7. CONTINUED… 1st brands – Parle Glucose and Parle Monaco Parle Products also has 10 manufacturing units and 75 manufacturing units on contract & 5 manufacturing units for confectioneries Annual turnover is above 5000 crores. COPY RIGHT BY AMIT SINGH
- 8. COPY RIGHT BY AMIT SINGH Mission Concentrate on the consumers taste and preferences,The Parle brand has grown from strength to strengthever since its inception. Vision "Hindustan Ki Taakat."For over 80 years, Parle G has been a part of the lives of every Indian. From the snow capped mountains inthe north to the sultry towns in the south, from freneticcities to laid back villages, Parle G has nourished, strengthened and delighted millions.
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- 11. • Product Range • Biscuits Confectionary Parle – G Melody Milk Shakti Mango bite Parle - Magix Poppins Krackjack Kismi Toffee Monaco Orange Candy Digestive Marie Must Bites Hide & Sick Sixer
- 12. SISTER COMPANYS • Parle Agro, led by Prakash Chauhan and his daughters Schauna, Alisha, Alisha and Nadia (owner of the brands such as Frooti and Appy) COPY RIGHT BY AMIT SINGH
- 13. PARLE AGRO • The young CEO of Parle Agro, Schauna Chauhan Saluja • owner of the brands such as FROOTI and Appy COPY RIGHT BY AMIT SINGH
- 14. PARLE BISLERI • Parle Bisleri, led by Ramesh Chauhan COPY RIGHT BY AMIT SINGH
- 15. SWOT ANALAYSIS COPY RIGHT BY AMIT SINGH
- 16. COPY RIGHT BY AMIT SINGH MARKETING STRATEGIES Intiatives taken by parle for parle-g as a marketing strategies . Target young generation, i.e. school going children, Associate with various Government initiative like, Primary Education scheme, National Rural health mission centres, Mid-day meals being serve in primary school, This will help in Brand Registration, Associate Parle G as health food, and complete nutrition package…
- 17. AWARDS COPY RIGHT BY AMIT SINGH •Since they have been entered at the food competition in 1971, the brands have received consistently 111 gold and 26 silver 4 BRONZE medals for Quality Awards at the World Quality Selections.
- 18. MARKETING NETWORK 1500 WHOLESELLERS 4,25,000 RETAIL OUTLETS COPY RIGHT BY AMIT SINGH
- 19. SALES AND TURNOVER • In 2012, Parle Products sold Rs 5,010 crore worth of its flagship glucose biscuit brand at retail price • This meant sales of more than 100 crore packets across sizes every month, or 14,600 crore biscuits in the entire year, that is, 121 biscuits each for the 1.2 billion Indians.
- 20. INFRASTRUCTURE • Apart from the original factory in Mumbai, Parle has manufacturing facilities are in.. • Neemrana (Rajasthan), • Bangalore (Karnataka), • Kutch (Gujarat), • Khopoli (Maharashtra) • Bahadurgarh (Haryana). COPY RIGHT BY AMIT SINGH
- 21. RECORDS BEHIND NUMBERS COPY RIGHT BY AMIT SINGH The company also managed to keep prices unchanged for over a decade - between 1996 and 2006 - even as the prices of raw materials such as wheat, sugar and milk escalated up to 150 per cent. Parle-G increased its share from 67 per cent in 2002 to 79 per cent in 2012 while the share of Britannia's Tiger fell to 9 per cent from 26 per cent during the same period. ITC's Sunfeast brand too had over 9 per cent share in the glucose segment last year.
- 22. GRAPHICAL RECORDS.. COPY RIGHT BY AMIT SINGH
- 23. CONCLUSION • Parle is largest selling biscuits . • It is best in its quality. • It has reasonable price . • For all these Parle took no. 1 brand place in the world COPY RIGHT BY AMIT SINGH
- 24. HAVE PARLE-G WITH CHILLED WATER OR HOT TEA…
- 25. REFERENCES • The Times of India • Google • http://en.wikipedia.org/wiki/Parle_Products COPY RIGHT BY AMIT SINGH
- 26. COPY RIGHT BY AMIT SINGH BY- AMIT SINGH MBA Div- A Roll no. - 03 COLL.-- DYPIMR