Parle G Introduction

 Largest Manufacturer’s of Biscuits & Confectionaries
almost 80 years.
 Largest Selling Brand in world
 Identified with baby on pack, affectionately called as Parle-
G baby.
 Available Everyone.
 Winner of 8 gold and 11 silver.

 Established in 1929 in British dominated India as a small
company.
 1st Brand- Parle glucose & Parle Monaco.
 Quality, nutrition and great taste.
 Faith and trust
 7 manufacturing units and 51 manufacturing units on
contract.

 India's largest manufacturer of biscuits and
confectionery, for almost 80 years.
 It has provided its products to the mass with
the affordable range
 ABOUT 65%-70% PEOPLE OF URBAN
AREAS PREFER TO PARLE.
 ABOUT 75%-80% OF RURAL PEOPLE
PREFER TO PARLE BISCUITS.

 In 1939, Parle Products began manufacturing
biscuits, in addition to sweets and toffees.
 Parle Glucose and Parle Monaco were the first
brands of biscuits to be introduced, which later
went on to become leading names for great taste
and quality.

 Product Range
 Biscuits Confectionary
 Parle – G Melody
 Milk Shakti Mango bite
 Parle - Magix Poppins
 Krackjack Kismi Toffee
 Monaco Orange Candy
 Digestive Marie Must Bites
 Hide & Sick Sixer

 Before launched the product Parle-G
conduct the survey of Market.
 Different Areas in List (Mumbai, UP,
Rajasthan, Kolkata, New Delhi, Bangalore
etc.)
 Culture, Environment, Liking and disliking,
purchasing power.
 Select the Area. (Urban, Rural)
 Target the Selected area. (Urban, Rural)

STRENGTH
1. Low price as compared to competitors
2. Offers variety of products under its brand.
3. Different sizes of packets are available.
4. An experienced team of sales and marketing
executives.
5. Deep and effective coverage
6. Largest distribution system.
WEAKNESS
1. No proper replacement system for broken
biscuits to retailers
2. Improper and irregular supply.
3. Less share in Premium biscuit market.
4. Lack of schemes for retailers and distributors.
Opportunities
1. Rising demand for innovative packaging in
packaged foods.
2. Retaining loyal retailers or wholesalers.
3. Improving supply system for established brands.
4. Huge scope for some Parle products in medical
shops.
5. Information revolution brought about by the
television.
THREAT
1. Highly advertised brands such as Britannia.
2. Ever increasing competition from multinationals
and local companies.
3. Increase in sale of cheap local bakery products.

 Low price form others.
 Good and Better Quality.
 Attractive Packing.
 5 biscuits in pack.
 Available at every Mall, store, shops.
 Available in Rs.2, Rs.5, Rs.10, Rs.50.
 Right Product at right Place.

 Parle-G use different ways for advertising in
Mumbai.
 TV Channels.
 News Channels.
 Zee Network.
 Newspaper.
 Radio.
 Free samples.
 Buy 1 get 1.

 Increase the sales
 Sustain the performance
 Built environment
 Maximizing customer satisfaction

BritanniaTigerParle-G
 Market Share of Britannia Tiger is
17% in glucose biscuits.
 Annual revenue is Rs.540 cores.
 Price of 3 pack biscuits is Rs.5
 Market Share of Parle-G is 70% in
glucose biscuits.
 Annual revenue is Rs.2000 cores.
 Price of 5 pack biscuits is Rs.3

 After sale the product in the market last
major thing is conduct feedback from
customers.
 Positive feedback received from market.
 Customers wants are fulfill.
 In Urban and ruler area also positive
feedback.

 In future Companies vision is to Expand the
Business units in Different areas of India.
 Increase the number of products.
 Target International Market.
 wants to Global company.

 Parle is largest selling biscuits .
 It is best in its quality.
 It has reasonable price .
 For all these Parle took no. 1 brand place in
the world

Parle G Introduction

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Parle G Introduction