Parle g ppt
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This document discusses strategies for Parle G to increase its market share. It analyzes Parle G's strengths, weaknesses, opportunities, and threats using a SWOT analysis. It also examines the competitive forces using Porter's five forces model. Finally, it outlines several distribution strategies and recommendations to penetrate the rural and urban markets and boost awareness, such as establishing distribution centers, sponsoring events, and associating with government schemes.
Parle g ppt
- 1. Parle G Techniques to increase the market share
- 3. STRENGTH •US Dollar Company •Won at Monde Selection •Diversified products WEAKNESS •Indisciplined THREATS warehousing SWOT •De-reservation •Poor segmentation ANALYSIS •Customer loyalty •Low incentives •New entrant OPPORTUNITIES •Growing market •Taste factor •Product variety
- 4. Porter’s five force model Competitor’s Force (Major MNC’s likely to diversify and get into related business of Parle G) Parle G Supplier’s Force Buyer’s Force Parle (Very large number less (More quality suppliers so Bakeman’s bargaining power) conscious and price sensitive) Regional Substitute’s Force (Household Snacks, Bakery biscuits, fast food)
- 5. Problems encountered Manufacturing unit Stock out Shortage of Parle G Freebies Parle depots Allocation Problems Further Dispatch Problem Whole sellers Duplicate biscuits Poor Sale Promotion Skills Transportation Retailers Customers
- 6. Distribution Strategies Multipurpose distribution centres Public distributaries Feeder markets/mandi towns Shandies/haaths/jatras/melas Use of co-operative societies
- 7. Increase Market Share Rural-Urban Penetration Small business plan Associate with government schemes Sponsor a Tele – serial, sports events Awareness among people
- 8. Re-search Findings On basis of Quality On basis of Price 6 5 4 Rs. 2 3 Rs.5 2 Yes Rs.10 1 No Rs. 20 0 Rs.30 Rs.50