Amul is India's largest food brand that was established in 1946. It is managed by the Gujarat Cooperative Milk Marketing Federation (GCMMF) and is the world's largest pouched milk brand. Amul aims to ensure farmers receive the maximum share of consumers' money through its cooperative business model. Today, Amul has an annual turnover of Rs. 9700 crore with 5000+ wholesale dealers and 5.5+ lac retailers across India and 41 other countries. Amul maintains its success through strategies of maintaining quality, low pricing, and a robust distribution network.