Kosta Bankovski - How to Implement The Process of Comprehensive Data Aggregation and Analysis
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The document discusses implementing a comprehensive process for data aggregation and analysis for website audits. It recommends creating standard operating procedures (SOPs) to minimize time spent on audits. SOPs provide step-by-step instructions for consistently collecting all necessary data from various sources and consolidating it in a centralized location like Google Sheets for analysis. This allows insights to be quickly uncovered and optimization tasks to be prioritized for maximum efficiency. Junior staff can collect comprehensive data by following the SOPs while more experienced analysts leverage the consolidated data to strategize improvements.
Kosta Bankovski - How to Implement The Process of Comprehensive Data Aggregation and Analysis
- 1. How to implement the process of comprehensive data aggregation and analysis? Kosta Bankovski Growth Hacker at Netpeak Software
- 2. 1. How many parameters should comprehensive site audit contain? Are 100 enough? 2. How to systematically collect data from a variety of SEO and analytical services and not create chaos? 3. How to start using SOP manuals to minimize time spent on site audit? 4. How to quickly find hidden insights and low hanging fruits using our method? Plan Page 2 / 25
- 3. Comprehensive process gives results Technical Content Links Audit ($$$$) 1. How many parameters should comprehensive site audit contain? Are 100 enough?Page 3 / 25
- 4. 1. How many parameters should comprehensive site audit contain? Are 100 enough? Right priorities = fast results Page 4 / 25
- 5. Wrong priorities = fails 1. How many parameters should comprehensive site audit contain? Are 100 enough?Page 5 / 25
- 6. Ranking factors to consider Ranking Factors Social Signals User Interaction Commercial Technical Links Content 1. How many parameters should comprehensive site audit contain? Are 100 enough?Page 6 / 25
- 7. 1. How many parameters should comprehensive site audit contain? Are 100 enough?Page 7 / 25 Data Sources
- 8. When you got too much 2. How to systematically collect data from a variety of SEO and analytical services and not create chaos?Page 8 / 25
- 9. WANTED! Usable system for regular data aggregation where you can quickly analyze information to prioritize optimization tasks with max efficiency. 2. How to systematically collect data from a variety of SEO and analytical services and not create chaos?Page 9 / 25
- 10. 2. How to systematically collect data from a variety of SEO and analytical services and not create chaos?Page 10 / 25 Myth or …?
- 11. ‘Simple’ and FREE tool for data aggregation 2. How to systematically collect data from a variety of SEO and analytical services and not create chaos?Page 11 / 25
- 12. 2. How to systematically collect data from a variety of SEO and analytical services and not create chaos?Page 12 / 25 Recommended workflow 1. Import data on separate sheets. 2. Consolidate with formulas. 3. Build diagrams, reports. 4. Search for low-hanging-fruits and insights using formulas, filters, pivot tables (no credit card required).
- 13. Page 13 / 25 Recommended workflow 5. Repeat regularly. 2. How to systematically collect data from a variety of SEO and analytical services and not create chaos?
- 14. Page 14 / 25 Recommended workflow 2. How to systematically collect data from a variety of SEO and analytical services and not create chaos?
- 15. 3. How to start using SOP manuals to minimize time spent on site audit?Page 15 / 25 How to regularly collect data and not forget something?
- 16. Page 16 / 25 Checklist doesn’t fit everything 3. How to start using SOP manuals to minimize time spent on site audit?
- 17. Page 17 / 25 SOP — Standard Operating Procedure 3. How to start using SOP manuals to minimize time spent on site audit?
- 18. 4. How to quickly find hidden insights and low hanging fruits using our method?Page 18 / 25 What will I have at the end?
- 19. Page 19 / 25 Main advantages of SOPs 1. No more worries that you forgot something when performing usual tasks. 2. You can delegate and not spend time on verbal instructions. 3. The process lives even if you quit. 4. How to quickly find hidden insights and low hanging fruits using our method?
- 20. Page 20 / 25 Junior collects EVERY piece of data 4. How to quickly find hidden insights and low hanging fruits using our method?
- 21. Page 21 / 25 Middle works only with analysis and strategy 4. How to quickly find hidden insights and low hanging fruits using our method?
- 22. Page 22 / 25 Pros & Cons + ● Strict process guidance ● Save time ($) on education ● Happy Junior = Happy Team Lead / Head - ● Takes time to write it ● More difficult to keep it up-to-date 4. How to quickly find hidden insights and low hanging fruits using our method?
- 23. Page 23 / 25 80/20 rule 4. How to quickly find hidden insights and low hanging fruits using our method?
- 24. Page 24 / 25 Conclusion 1. Write SOPs. 2. Junior collects data fast following SOP. 3. Middle analyzes comprehensive data and prioritize tasks. 4. Repeat regularly, because priorities always change. 5. Try Google Spreadsheets, it’s free! 4. How to quickly find hidden insights and low hanging fruits using our method?
- 25. Kosta Bankovski Growth Hacker Netpeak Software blog: My Facebook: Благодаря на всички за вниманието!