Kotak mahindra: Competitive Research
- 1. Group members: Eesha Kokane Leander Gomes Sumeet Nabajja Competitive Research
- 2. Kotak Mahindra Bank ● 1985: Started out as Kotak Mahindra Finance ltd. ● 2003: Converted into a commercial bank ● Personal Products : Insurance, cards, accounts, investments and loans, ● Business products: Accounts , loans, working capital and trade services ● 2014: Launched “Jifi saver” and “KayPay”
- 3. Digital Innovations Jifi Saver KayPay
- 4. Kotak 811
- 5. Competitors 3rd largest private sector brand in India Largest private sector bank in India
- 9. Use of SEM
- 11. Social Media Presence Banks 1.3M 214K 94K 3.6M 257K 27K 2.7M 287K 67K
- 16. Content
- 18. Remarketing
- 19. First point Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua Incididunt ut labore et dolore Consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua
- 20. Second point Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua Incididunt ut labore et dolore Consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua
- 21. xx%Use this slide to show a major stat. It can help enforce the presentation’s main message or argument.
- 22. Final point A one-line description of it
- 23. “This is a super-important quote” - From an expert
- 24. This is the most important takeaway that everyone has to remember.
- 25. Thanks! Contact us: Your Company 123 Your Street Your City, ST 12345 no_reply@example.com www.example.com
Editor's Notes
- #3: Offers varied financial services to individuals and non- individuals simpler money management expertise to its customers.
- #5: It is a digital service which allows people to open a zero-balance digital bank account which gives up to 6% per annum interest to every citizen of the country. The account can be opened through an app without physically visiting the bank branch.
- #9: Hdfc didnt make it to the first page
- #12: Average 427K - kotak 1.058 M - axis 821K - hdfc
- #13: Typically replies within minutes
- #14: Axis bank: in the chat window its stated it typically replies within one hour More related to their own offers and no informational posts.
- #15: Replies instantly Not a lot of likes and shares compared to the other banks