Competitive Research and Analysis of Kotak Mahindra Bank
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Group members for the competitive research project are Eesha Kokane, Leander Gomes, and Sumeet Nabajja. The document summarizes Kotak Mahindra Bank, which started in 1985 as a finance company and converted to a commercial bank in 2003. It offers personal and business products, and launched digital innovations like Jifi Saver and KayPay. The document compares Kotak Mahindra Bank to its major private sector competitors in India on social media presence and content strategies.
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Competitive Research and Analysis of Kotak Mahindra Bank
- 1. Group members: Eesha Kokane Leander Gomes Sumeet Nabajja Competitive Research
- 2. Kotak Mahindra Bank ● 1985: Started out as Kotak Mahindra Finance ltd. ● 2003: Converted into a commercial bank ● Personal Products : Insurance, cards, accounts, investments and loans, ● Business products: Accounts , loans, working capital and trade services ● 2014: Launched “Jifi saver” and “KayPay”
- 3. Digital Innovations Jifi Saver KayPay
- 4. Kotak 811
- 5. Competitors 3rd largest private sector brand in India Largest private sector bank in India
- 9. Use of SEM
- 11. Social Media Presence Banks 1.3M 214K 94K 3.6M 257K 27K 2.7M 287K 67K
- 16. Content
- 18. Remarketing
- 19. Main Observations: ● Competitors did not use SEM ● Use of Brand ambassadors proved beneficial ● Kotak’s content was not always promotional.
- 20. “The Best Marketing does not feel like Marketing” - Tom Fishburne
- 21. Thank You!