Language for Transition, #iac20
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The document discusses the critical role of language in organizational transformation, emphasizing that an organization's language shapes its reality and ability to innovate. It highlights mechanisms in language, such as framing and the use of metaphors, which can influence perceptions and behavior within organizations. The talk advocates for creating a new, inclusive language to facilitate conversation and systemic understanding during transitions.
Language for Transition, #iac20
- 1. Namahn Language for Transition Koen Peters, #IAC20 kp@namahn.com - @2pk_koen IAC20 - Language for Transition 1
- 2. Namahn Inspiration for this talk IAC20 - Language for Transition 2 Paul Pangaro Victor Klemperer Kristel Van Ael
- 3. “An organization is its language.” Notes on the Role of Leadership and Language in Regenerating organizations Paul Pangaro
- 4. Namahn Importance of language “An organization consists of conversations.” “An organization’s language is the basis for all transactions, for all business. (…) Language affects, even constitutes the ways people perceive their reality.” “An organization’s ability to create a (new) language is synonymous with it’s ability to evolve.” IAC20 - Language for Transition 4
- 6. “ Innovation Intelligenc e” ( 2015)
- 7. LTI (Lingua Tertii Imperii) Victor Klemperer
- 8. Namahn Namahn Systemic design toolkit & methodology IAC20 - Language for Transition 8 Systems thinking infused with design thinking Design thinking infused with systems thinking https://www.systemicdesigntoolkit.org/
- 9. Namahn Namahn Three lenses: designing… IAC20 - Language for Transition 9 INTERACTION S SERVICES SYSTEMS
- 10. What role can language play in projects of transition?
- 11. Namahn Structure of my talk The importance of language in design The role of language when you are transforming an organisation or system Mechanisms in language Towards a language for transition IAC20 - Language for Transition 11
- 12. Namahn Language in today’s world of design(ers)… IAC20 - Language for Transition 12
- 13. Our work as information architects
- 15. Thinking in words vs. images
- 16. What are her language skills? Can she write? Can she present? … Can she moderate a conversation?
- 17. “Designing conversations is at the heart of 21st century design” Paul Pangaro
- 18. Namahn Language and transformation… IAC20 - Language for Transition 18
- 19. George Orwell Aldous Huxley
- 20. Language shapes our perspective on society and the world
- 21. Words are never neutral, always coloured!
- 24. Framing
- 25. Namahn Framing in American politics “Simply changing the language changes the interpretation.” (Business insider) IAC20 - Language for Transition 25
- 26. Words can disguise, mask meaning, or they can dramatize, amplify…
- 27. LTI (Lingua Tertii Imperii) Victor Klemperer
- 28. Namahn Characteristics of LTI: Regulated and repeated Simplified, one-sided, one-dimensional, narrow No difference between spoken and written language (you can only shout it) Neologisms: aufnorden, Blitzkrieg, Endsieg… Prefixes: Volkswagen, Volksgemeinschaft, Weltanschauung Euphemisms: Sonderbehandlung, Krise, Evakuierung Abbreviations: SS, KZ, … Metaphors: connotations to military world, sports, machines, religion… Hyperbole: Thousand-Year Reich, eternal empire… IAC20 - Language for Transition 28
- 29. LTI was (is) poisonous for the mind
- 31. Never underestimate the power of language…
- 32. Namahn Trump’s rhetorical linguistic techniques Superlatives and hyperbole: “yuuuuge”, “tremendous”, “incredible”, “phenomenally”… Binaries: criminal aliens vs. hard-working Americans Repetition: “That’s wrong. They were wrong. It’s the NYT, they’re always wrong…” New words: “fake news”… Grammar: short and simple sentences, verb-heavy rather than noun-heavy Register: casual, private talk, used in public, formal circumstances: “you know” IAC20 - Language for Transition 32
- 33. Namahn Mechanisms in language IAC20 - Language for Transition 33
- 34. Metaphors
- 38. Tree metaphor
- 42. House (hotel) of information
- 46. Neologism
- 47. Wireflow
- 50. “Sustainable vs. regenerative” Sc huyler Brown
- 52. Namahn Markedness vs. unmarkedness Zerubavel: “The word choices we make (every day without even realizing it) expose the subtly encoded ways we talk about race, gender, religion, sexual orientation, social status etc.” Examples: male nurses, working mom… Techniques: Foregrounding: “home phone”, “I’m openly straight”, Backgrounding: “police officer”, “fire fighter” IAC20 - Language for Transition 52
- 53. Nouns vs. verbs
- 54. Namahn Nouns vs. verbs in matters of conflict Psychological effects of different grammatical structures (research by Reifen-Tagar and Idan) The “calming” effect of nouns: a good way to use language to reduce tension is to rely, whenever possible, on nouns rather than verbs. E.g. “I am in favour of the removal of settlers/removing settlers But… verbs are more actionable than nouns! Thinking in terms of doing/processes, rather than in terms of objects/being IAC20 - Language for Transition 54
- 55. “Foster change by adapting the language. Hold a conversation to create a new language.” Paul Pangaro
- 56. “We are going agile…”
- 57. Namahn Towards a language for transition… IAC20 - Language for Transition 57
- 58. Namahn Foster conversation, using a systemic lens First, understand the current language of an organisation: terminology, - abbreviations, metaphors, culture, habits... and limits. Bring people together in one room (people with different backgrounds, with their own language and jargon) and start conversations Use a systemic lens to find the connections between different parts of the system (including the different languages) IAC20 - Language for Transition 58
- 59. Namahn Create a new language Mix different languages used in the organisation together, make new, unique combinations Create new words Look for metaphors and “constructive” language to establish new concepts For your interventions in the system, use verbs (active) rather than nouns (static) But beware of misuse and manipulation IAC20 - Language for Transition 59
- 60. Namahn Thank you IAC20 - Language for Transition 60 kp@namahn.com - @2pk_koen