Mylink Marketing Plan Lareb hussain langah
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This document provides a marketing plan for MYLINK, a mobile network provider in Pakistan. The summary includes: 1. The vision is to be the market leader that connects people everywhere and the mission is to provide best quality services that feel like home. 2. The plan discusses MYLINK's introduction, corporate strategy focusing on telecommunication and information technology, and ensuring total customer satisfaction. 3. A SWOT analysis identifies strengths like widespread coverage, experienced employees, and good packages, while weaknesses include technology issues and consistency. Opportunities include new services and improving quality, while threats include competition and economic instability.
Mylink Marketing Plan Lareb hussain langah
- 1. 3/25/2016 MYLINK MARKETING PLAN Submit by Lareb Hussain langah Role no# 42 Class BBA-III Section A Subject Marketing Management Dept. Business Administration Submit to Sir M Ismail Soomro. SHAH ABDUL LATIF UNIVERSITY KHAIRPUR MIR’S In the name of Allah whose most merciful and beneficent
- 2. 1 | P a g e Vision The mobile network, leader in the market that connection of people from everywhere. Mission We provide best quality services that gives you feeling of home. MYLINK FEELING OF LIVING TOGATHER
- 3. 2 | P a g e Introduction…………………………………………...…………3 Diagnosing……………………………………………………….4 Service…………………………………………………………….4 Corporate strategy……………………………………………..4 Total customer satisfaction…………………………………..4 Business Excellence…………………………………………....5 Trust & Integrity……………………………………………….5 Respect for People……………………………………………..5 Corporate Social Responsibility…………………………….6 Market segmentation………………………………………….6 Target Marketing………………………………………………7 Positioning strategy……………………………………………7 Promotion strategy…………………………………………….8 Swot analysis……………………………………………………8 Strength…………………………………………………………….8 Weakness…………………………………………………………..9 Opportunities……………………………………………………..9 Threats…………………………………………………………….10 Conclusion…………………………………………………………..10 Content
- 4. 3 | P a g e INTRODUCATION MYLINK is the network which is widely available and the network that is connect you in the all areas of Pakistan. The signals will find you in the all areas of Pakistan, even you are in the area of swat and other complicated areas of Pakistan. You (customers) will make it become the market leader both in terms of growth as well as having the largest customer subscriber base in Pakistan- a base of over 31 million and growing. We pride ourselves on being the first cellular service provider to operate on a 100% digital 3G and 4G and HD voice quality technology in Pakistan that also provides state-of-the-art communication solutions to its customers. MYLINK work for the businessman, Youngers, elders and all human beings, to achieve this objective, we offer both postpaid and prepaid solutions to our customers. Compared to our competitors, both the postpaid and prepaid brands are the largest brands of their kind in the Pakistan cellular industry. . In addition to providing advanced voice communication services that makes the lives of millions that much easy, we also offer a host of value-added-services to our prized customers. MYLINK connecting all the Pakistan but your network are not stop here it is also wide in the other important countries, you may connect himself in the world in reliable packages and affordable rate with best voice quality ever. MYLINK is the network that improve the technology before other network because it is the network moving fast in technology according to your wishes. . HRM plays an important role in the success of any organization. We have separate deportment for human resource management and their historical development and changing context in which they operate. The MYLINK team is dedicatedly working each day to connect the unconnected and achieve milestones that make history.
- 5. 4 | P a g e Each MYLINK moment entails a new challenge, a new moment of happiness, a new sense of achievement and a new success now in all successful associations there are HRM departments. Other organization are committed for any package but we complete the claim and promise. Diagnosing The question here is arising where we are? MYLINK is available in all the Pakistan. Our organization open many customer service center in all the cities in the country and you can contact with us through the helpline number we provide 24 hours services, our employees always ready to guide you anytime. We have complete resources to provide quality services. Service MYLINK is the mobile network which is dark reddish color sim the sign on the sim card is mobile phone. Every time internet available for you we have many packages for you. Special we provide special packages to the families and internet packages for the students for quality learning because our nation’s student learning well than our country will grow. Corporate strategy Corporate strategy is the ways through which a company creates values through configuration and coordination of its multimarket activities. MYLINK’s corporate strategy is to provide a complete solution in telecommunication and information technology sector. Total customer satisfaction The customer’s satisfaction is important for us. Customers are at the heart of our success. They have placed their trust and confidence in us. In return, we strive to anticipate their needs and deliver service, quality and value beyond their expectations.
- 6. 5 | P a g e Business Excellence We strive for excellence in all that we do. We aspire to the highest standards and raise the bar for ourselves every day. This commitment to delivering world-class quality translates into unmatched service and value for our customers and all stakeholders. Trust & Integrity At MYLINK, we take pride in practicing the highest ethical standards in an open and honest environment, and by honoring our commitments. We take personal responsibility for our actions, and treat everyone fairly, and with trust and respect. Respect for People Our relationships drive our business. We respect and esteem our employees and all stakeholders. We believe in teamwork, empowerment and honor. WIRELESS LAND LINE WIFI WIRELESS INTERNET W-LAN WIRELESS LOCAL AREA NETWORK HD VOICE QUALITY 3G AND 4G INFORMATION TECHNOLOGY AND TELECOMMUNIC- ATION
- 7. 6 | P a g e Corporate Social Responsibility As the market leader, we will recognize and fulfill our responsibility towards our country and the environment we operate in. We will contribute to worthy causes and are dedicating to the development and progress of the society. MYLINK stumble on the desires of the consumers with the complete research plans. Through: •MYLINK calls their high volume users •Feedback through customers care centers •Feedback through videos •Feedback through marketing team Market segmentation A marketing term referring to the aggregating of prospective buyers into groups (segments) that have common needs and will respond similarly to a marketing action. MYLINK SIM HELP LINE 555
- 8. 7 | P a g e MARKET SEGMENTATION TARGET AND POSITIONING PROCESS Target Marketing Involves breaking a market into segments and then concentrating your marketing efforts on one or a few key segments. Positioning strategy Being the pioneer in Pakistani telecommunication market MYLINK has positioned himself on the quality of services. People know that the MYLINK is providing the more connectivity than others telecom service providers. MYLINK is charging the slightly higher than other on the bases of the quality services which it is providing to the customers. “YOUR CONNECTION IS IMPORTANT NOT THE PRICES” “FEELING OF LIVING TOGATHER” PRODUCT MARKET MARKET SEGMENTS MARKET TARKET POSITIONING STRATEGY OF EACH TARGET MARKETING PROGRAM FOR EACH PROGRAM
- 9. 8 | P a g e Promotion strategy Promotion is the activities people use to communicate with others about their product or service and to convince them to use it. Everything you do communicates something about your business. In tourism, this includes a wide variety of activities including brochures, billboards, and newspaper ads. Promotion involves careful planning. When you see or hear effective promotion it is merely the "tip of the iceberg." A great deal of work went into planning the final product. But before talking about the planning process, we need to review the tools of promotion. Our most important promotion is the customer not the media. Swot analysis The following things differentiate the MYLINK related to other networks. Strength The organization have full ability to take over the telecommunication because of resources. MYLINK spreading the coverage in all areas of country. We have more experience employees then others. We have good packages that is long lasting in low price then the competitors. Worldwide connection with HD call in low price packages. Highly skilled, energetic and motivated professionals. The working environment is very good. The environment is very conducive. Helpline in different languages. Anytime you can send and get the money by MYLINK.
- 10. 9 | P a g e MYLINK provides loans also and free emergency call two time in the day. We provide different accounts for saving. Weakness The technology is the big issue because it is grow day to day. Voice quality also big issue by the competitors. Consistency of employees in efferent way. Billing payment on time and avoiding to make mistakes. Managing employees to reaching at time. Opportunities They have an opportunity to provide different value added services like e-banking, online transactions, money transfer and stock exchange. By focusing on quality they can position their product on the basis of high quality product. MYLINK is offering services such as HD CALLING and FASTEST INTERNET. They are opportunity to provide the facility of internet connectivity to your laptop or pc through Sim. By organizing events and social welfare they can improve the image of company. The link between the customers and organization to improve the business. Well understanding the needs of customers and offering the product according to segmenting.
- 11. 10 | P a g e Threats Due to increasing the demand our HR can be move toward the competitors. Weather effect on the network. Weather effect the service to reach the customers. The huge competitors in the market. Data leaking in the market. Political and economic instability and terrorism in the country. Conclusion “The network which have not disconnection threat. The network always available for you. The network’s life because of you. The network finds you before you reach.”